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#SEDTalks Cocktails Spirits and The Bartender 21 July 2016

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Seminar from Tales of the Cocktail 2016

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#SEDTalks Cocktails Spirits and The Bartender 21 July 2016

  1. 1. #SEDTalks Cocktails, Spirits and The Bartender #SEDTalks @TOTC2016
  2. 2. Dr. Nicholas Morgan #SEDTalks @TOTC2016 IG @nicholasjmorgan
  3. 3. Originally a drink of Kings and Princes …
  4. 4. It became the preserve of highland farmers, illicit distillers, and smugglers
  5. 5. And an enduring symbol of Scottish egalitarianism
  6. 6. In the nineteenth century whisky blenders were responsible for the true democratisation of Scotch
  7. 7. “I’m only a common old working lad, as anyone can see, but when I get a couple of drinks on a Saturday Glasgow belongs to me” Will Fyffe, 1920
  8. 8. But a nascent reactionary movement was already underway, led by Scotland’s “best hated man”
  9. 9. A counter-revolution that has led to the animals taking over the farm, or the lunatics taking over the asylum …
  10. 10. The repressive secret malt-whisky police of the counter-revolution
  11. 11. Experts, collectors and speculators have fuelled a secondary market where spiralling prices have excluded all but the self- appointed elite
  12. 12. Whilst rising prices generally have made the Scotch category less accessible in times of austerity
  13. 13. Any attempts to open the category beyond the counter- revolutionary cadre are met with fierce resistance and outrage
  14. 14. Led by a powerful and aggressive social-media presence “You’re revisionists – enemies of the people”
  15. 15. So is now the time to break down the Wall ?
  16. 16. And give Scotch Whisky back to the people …
  17. 17. Thank you!
  18. 18. Liza Weisstuch #SEDTalks @TOTC2016 @lizaweisstuch
  19. 19. A Hooch Journo Spills Her Secrets OR The Incalculable Value of Branding By Story…. if, that is, you have an actual, true, and original story or philosophy to share, one with a hook and a strong takeaway. Even better it it’s timely and socially relevant. And also: The Merits of Logic, Risk and Bolstering Your Competitors.
  20. 20. THE GOLDEN CIRCLE
  21. 21. TELL, DON’T SELL
  22. 22. I shall not today attempt further to define the kinds of material I understand to be embraced within that shorthand description "hard-core pornography," and perhaps I could never succeed in intelligibly doing so. But I know it when I see it. ~Justice Potter Stewart, 1964
  23. 23. "Those who tell the stories rule the world.“ ~Hopi proverb
  24. 24. Thank you!
  25. 25. Davin de Kergommeaux #SEDTalks @TOTC2016 @davindek
  26. 26. Canadian whisky is called “rye” because it used to be made from mostly rye
  27. 27. Canada’s first distillers came from Scotland
  28. 28. Prohibition benefited Canadian whisky
  29. 29. They add neutral spirits to Canadian Whisky
  30. 30. They add flavouring to Canadian whisky
  31. 31. Canadian whisky is getting better
  32. 32. Canadian whisky is light
  33. 33. Thank you! Twitter & Instagram: @davindek
  34. 34. Summer-Jane Bell #SEDTalks @TOTC2016 T @summerjane_bell IG @summerjanebell
  35. 35. Three Hashtags Walk Into A Bar… How to Utilize Social Media To Build Your Sphere Of Influence & Get Ahead. #TOTC16 #SEDtalks #TrophyCocktail
  36. 36. SOCIAL MEDIA IGNORE AT YOUR OWN PERIL
  37. 37. Focus On Something You’re Stoked About. Align Yourself With Others Equally As Passionate. Be An Info Hub. Start Your Own Blog. Mentor Others In The Field. Teach A Class On It…
  38. 38. DISCOVER YOUR PERSONAL BRAND List 5-7 Passions, Jobs, Interests, Organizations CRAFT COCKTAILS ANGOSTURA TROPHYCOCKTAIL USBG PILATES / FITNESS CUESA EVENTSTRAVEL
  39. 39. CONSIDER CORE VALUES Guiding Principles & Ideas That Dictate Your Behavior BALANCE / HEALTH DRIVE / WORK ETHIC COMMUNITY CRAFT / DIY / CREATIVITY EDUCATION / MENTORSHIPFREE SPIRIT
  40. 40. Share Your Passions & Core Values. Join Groups & Participate. Friend People Right After Meeting Them. Categorize Friends. Create Totally Complete Posts. FACEBOOK TIPS
  41. 41. Nicole encourages The Reno bartenders to apply for the CAP Program.
  42. 42. Great photo collage. Thoughtful ‘next day’ post. Appropriate hash tags aggregate all the posts. Travis announces winners and thanks all competitors.
  43. 43. Recommends Art classes to gain balance. “Leisure Expert” Rachel Mae Furman Shares personal experience
  44. 44. Think Like A Professional Photographer. Familiarize Yourself With ALL The Editing Tools. Tag To Cross Promote. Hashtag With Purpose. Create A Slick Bio. INSTAGRAM TIPS
  45. 45. This profile is like a day in the life… Many pics of herself cements that feeling. Perfect Bio lists all her brand elements and a link to her blog. 15K Followers Holy Cow! $$
  46. 46. Rachel employs a great overhead angle and tags to cross promote. So stylish.
  47. 47. INSTAGRAM D DOs Follow Like-Minded Experts. Include A Pic: Only Share Natively (IFTTT) Post In Real Time. Retweet Good Content. Contact Strangers. TWITTER TIPS
  48. 48. Pam is so connected to the media. She is on top of re- tweeting.
  49. 49. I created a sentence with the handles to save space. Both USBG and KoHana retweeted.
  50. 50. TROPHYCOCKTAIL
  51. 51. TROPHYCOCKTAIL SHARED ON FACEBOOK
  52. 52. TROPHYCOCKTAIL SHARED ON TWITTER
  53. 53. TROPHYCOCKTAIL NOW SHARING WITH INSTAGRAM!
  54. 54. Be ACTIVE, POSITIVE, GRACIOUS, & AUTHENTIC. Establish yourself as an EXPERT. Share your PASSIONS & CORE VALUES. Create viral content and your sphere of influence will grow.
  55. 55. XO Thanks, - SJB #SEDtalks #TOTC16 #TrophyCocktail @summerjane_bell Summer-Jane Bell summerjanebell sjb@summerjanebell.com @trophycocktail TrophyCocktail trophycocktail www.trophycocktail.com
  56. 56. Thank you!
  57. 57. Ian McLaren #SEDTalks @TOTC2016 T & IG @thebartrainer
  58. 58. Sustainability at Scale Making the small things count Ian McLaren
  59. 59. 55% 50% 10% REDUCTION IN WATER USE REDUCTION IN GREENHOUSE GAS EMISSIONS REDUCTION IN PACKAGING WEIGHT
  60. 60. These are the big things… These are the difficult things that require: 1. Investment, 2. Time 3. And Expertise
  61. 61. What would this look like… …if it was really easy?
  62. 62. What would improving sustainability on a large scale look like look like… …if it was easy?
  63. 63. 3 keys to scaling up your sustainability while improving your business 1. Focus on financial or operational pain points • They often come with a sustainability angle.
  64. 64. 3 keys to scaling up your sustainability while improving your business 1. Focus on financial or operational pain points • They often come with a sustainability angle. 2. Focus on the inputs rather than dealing with waste.
  65. 65. 3 keys to scaling up your sustainability while improving your business 1. Focus on financial or operational pain points • They often come with a sustainability angle. 2. Focus on the inputs rather than dealing with waste. • If you eliminate the input the waste reduces 3. Normalize the new and move on to the next thing.
  66. 66. When you are successful at improving your operation and making it more sustainable... Share what you do.
  67. 67. Thank you!
  68. 68. Ivy Mix #SEDTalks @TOTC2016 T & IG @ivymix
  69. 69. Double Incomes, Not Standards
  70. 70. Who Are We? Why are we saying this? No more kumbaya / let’s hold hands equality chit chat. This is about facts.
  71. 71. Ivy_Clover_Bartend2.jpg
  72. 72. Just the Facts - What we’re dealing with here globally• 190 heads of state -- 9 are women. • Of all the people in parliament in the world, 13% are women. • In the corporate sector in the US, women at the top, C-level jobs tops out at 15 / 16 %. The numbers have not moved since 2002 and are going in the wrong direction. • And even in the nonprofit world (a world we sometimes think of as being led by more women), 20% are women.
  73. 73. BUT! Half a dozen global studies, conducted by the likes of Goldman Sachs and Columbia University, have found that companies employing women in large numbers outperform their competitors on every measure of profitability.
  74. 74. What do we do with this?
  75. 75. What is Human Capital? Why is it important? Human capital is the collective stock of the skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization or country.
  76. 76. What does Human Capital have to do with Gender Equality? More Equality = More Opportunity to Incorporate Knowledge/Social Attributes/Creativity = More Potential for Prosperity! Diminished Equality leads to Diminished Potential. Beware of who you’re limiting!!
  77. 77. Gross Domestic Product (GDP) is the broadest quantitative measure of a nation's total economic activity. More specifically, GDP represents the monetary value of all goods and services produced within a nation's geographic borders over a specified period of time. Global Gender Gap Index is an index designed to measure gender equality. 1 = equal
  78. 78. • More women in workforce = greater economic performance • Greater female presence = ¼ of GDP in the US • Reduction of Male:Female employment gap has grown EU economic growth • Closing the gap = more $$ • Limiting women to work is EXPENSIVE. .
  79. 79. The baby factor Yup. This is a big part of the conversation.
  80. 80. I’m so confident!! ….. No…. wait…..
  81. 81. Confidence matters just as much as competence.
  82. 82. Facts are, we’re biased. So, even if I have the confidence and competence, the world’s view of me as a woman, makes me seem lesser. Or, just a bitch.
  83. 83. PROBLEMS • Women make babies • Women aren’t made to confident in the workplace • Our society is inherently sexist
  84. 84. Unfortunate realities ● Women are paid less in the service ● The is insane sexual harassment that happens in the service industry that hinders confidence ● People think women are weak
  85. 85. BY RESTAURANT OPPORTUNITIES CENTERS UNITED
  86. 86. HOW DO WE CHANGE OUR INDUSTRY?
  87. 87. SOLUTIONS • Think about how we can get maternity (AND paternity!) leave within bars. • Ask local government for help? Be active inside your bar community • Get better paid sick leave. • Raise minimum wage (I know… as a business owner this is hard, but women suffer more. Fact). • PROMOTE and encourage your female staff. Give them the confidence to actually succeed. You will win in the end.
  88. 88. “So, what we found is something really important, that gender equality is in the interest of countries, of companies, and of men, and their children and their partners, that gender equality is not a zero-sum game. It's not a win-lose. It is a win-win for everyone. - Michael Kimmel
  89. 89. Further Articles (Not the boring stuff, ask me for that)Womenomics, http://www.theatlantic.com/magazine/archive/2014/05/the-confidence-gap/359815/ https://www.ted.com/talks/anne_marie_slaughter_can_we_all_have_it_all/transcript?language=en http://www.theatlantic.com/magazine/archive/2012/07/why-women-still-cant-have-it-all/309020/ http://www.nytimes.com/2014/12/07/opinion/sunday/adam-grant-and-sheryl-sandberg-on-discrimination- at-work.html?action=click
  90. 90. Thank you! #SEDTalks #TOTC2016 See you tomorrow, Friday 22, at @SEDTalks Bars & Brands, Nouvelle Orleans West Ballroom, Hotel Monteleone

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