WoW Moments! Advanced Social Media Strategy - Jeff Turnbow, Winning Local
•
0 likes•57 views
Coming Soon.
Recommended
Recommended
More Related Content
Similar to WoW Moments! Advanced Social Media Strategy - Jeff Turnbow, Winning Local
Similar to WoW Moments! Advanced Social Media Strategy - Jeff Turnbow, Winning Local (20)
More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)
Recently uploaded
Recently uploaded (20)
WoW Moments! Advanced Social Media Strategy - Jeff Turnbow, Winning Local
- 1. WoW Moments! Advanced Social Media Strategy MASTER CLASS Jeff Turnbow FOUNDER JEFFTURNBOW NASHVILLE, TN ~ MAY 31 - JUNE 1, 2023 DIGIMARCONMIDSOUTH.COM | #DigiMarConMidSouth
- 2. CREATING WOW MOMENTS! And Social Media Strategy
- 3. Jeff Turnbow Consultant / Owner JeffTurnbow.com (Speaking / Training / Consulting) WinningLocal.com (Marketing Company)
- 4. Memorable! Momentous! WoW! Inspiring! A Standout! Emotional Content! Very Compelling! DIFFERENT
- 6. Wake Up Your Social Media Wow Moments Then and Now! CREATE AN WOW MOMENTS STRATEGY
- 9. Watching @1JeffTurnbow lead with @Wendys example of great social media strategy @DigiMarCon
- 13. You gon' get that work Red head with some pig tails Better check the score, these meals sell Now that's better, I'm so clever My bars chilly better grab a sweater You blocked my tweets can’t squash the beef Now check my feed and yo' eyes swellin' How you love that? These straight facts Tryna take the swag but we don’t want it back Imma boss chick so they hate that Boy, we tried your food, where the flavor at? You number 1? That’s a joke Why yo' ice cream machine always broke? Why yo' drive through always slow? Why yo' innovation just can’t grow? It's queen Wendy, need I say mo'? That Baconator go crazy, that spicy chicken go crazy You can take a fry and dip it in the sauce, it still be so tasty Them lil tweets don't phase me, McDonalds be so lazy I know the reason you hatin' me 'cause I'm fast food's First Lady It's queen Wendy up in this thang
- 14. Interview with Billboard Interscope Records “ We Beefin “ Street Cred Rappers Album Cover Notorious BIG Debut Album #2 most popular rap album on iTunes, edging out more “seasoned” rappers, such as Kendrick Lamar, Post Malone, and Drake! Dave Thomas Foundation
- 15. @1JeffTurnbow introduced me to @Wendys Beefin in media strategy @DigiMarCon
- 16. 3.6 million retweets 1 million likes Katy Perry Video Talkshows
- 18. DISCOVERY & DIAGNOSTICS STRATEGY CONTENT INFRASTRUCTURE SUCCESS PLAN POST
- 20. Get Started What are the Goals END RESULT Assemble and Conference Health CheckUp Content Capacity Partners Social Channels Site 2 Hours DISCOV ERY & DIAGNO STICS
- 21. Workshop with Strategist / Consultants Social Strategy Scope of Work Potential Channels Influencers Content Mix Timeline 1-2 Weeks STRA TEGY
- 22. Capacity Content Planning Brand Goals Brand Comments > Micro Moments (Trolls – Ragers – Questions) Web Blog Video Landing Page Funnels How Will You Nurture Tone Measure Success Measure Engagement If, Then Plan for Best – Prepare for Worst 2 Weeks CONTENT
- 24. INFRA STRUC TURE User Experience Design Visual Designs Social Setup / Schedules Email design Text design Chat User Acceptance Testing Launch date and calendar 1-2 Weeks
- 25. SUCCES PLAN What are the SUCCESS Goals? Awareness? Leads? Engagement? Traffic? Followers? 1 Week
- 26. POST Real Time Team Help Desk Conceierge Social Media Concierge Content Concierge Reporting Set Ongoing Review & Report Review What If’s Launch
- 29. The Most Retweeted Image In History
- 30. RETWEEET TV AUDIENCE 40 MILLION 43 MILLION Ellen Samsung FB 1.2 Million Followers in 2 Days 2 Million Fans in 2 Days
- 31. I gave everyone in my audience a @SamsungMobileUS Galaxy Note 3. Anyone else want one? http://t.co/IEBeuU8MDN — Ellen DeGeneres (@TheEllenShow)
- 32. SAMSUNG SPENT 20 MILLION ON THE “SPONSORSHIP”
- 33. CMO- The selfie moment is valued at somewhere between 800 MILLION and 1 BILLION!
- 34. 1.3 BILLION!!! Views #1 in 18 countries
- 40. Workshop with Strategist / Consultants Social Strategy Scope of Work Potential Channels Influencers Content Mix Timeline 1-2 Weeks STRA TEGY
- 42. Brand focused on relevance. Planned and prepared for “real time marketing moments” 2014 ALL BRANDS had the social media war room ready 20% Increase in Brand Perception VS TV Cookie vs. Crème yielded 16,000 photos submitted by consumers 7 YEARS AGO!
- 43. POST Live Micromoment Real Time Team Strategist On Site Help Desk Conceierge Social Media Concierge Content Concierge Launch
- 44. 2021 125,000 followers 200 Million Views! Just TikTok
- 46. WCVB Channel 5 Boston last Tuesday Since Ritz came out with the round crackers in 1934, everyone has wondered "what are those little scalloped-shaped ridges for?" WCVB.COM Rossen Reports: Ritz Cracker mystery solved -
- 48. 3 Weeks Ago!!!
- 49. Is RITZ’s video reveal about the purpose of the cracker’s ridges a joke or is it the true purpose? 8,000 Comments about ONE Tik Tok spun into WOW! Moment across all platforms and millions in free press
- 51. DISCOVERY & DIAGNOSTICS STRATEGY CONTENT INFRASTRUCTURE SUCCESS PLAN POST Goal? Partners? Content Capacity? Influencers? Assemble? Workshops with Consultants? Brand Goals? How will you nurture? If, Then? Plan for Best, Prepare for Worst? User Experience Design? User Testing? What are the goals? Specific? Measurable? Attainable? Relevant? Timely?