2. Samm Miller Creative Director John O’Rourke PR Director Christine Mama Account Planner Matt Veleber Account Manager Christina Holloway Account Manager
16. What do they think now? TastyKake is my grandparents’ thing.
17. What do they think now? TastyKake is my snack food. we WANT them to <
18. What do they think now? TastyKake isn’t a very modern brand.
19. What do they think now? TastyKake is connected to our generation. we WANT them to <
20. What do they think now? TastyKake tastes great, but I don’t always buy it.
21. What do they think now? TastyKake is delicious and I buy them all the time. we WANT them to <
22. What do they think now? TastyKake is for construction workers.
23. What do they think now? TastyKake is cool. It’s a guy thing, a friend thing. we WANT them to <
24. What do they think now? TastyKake does a lot of sports advertising, but what if I don’t like sports that much?
25. What do they think now? TastyKake ads really reflect guys like me. They’re really entertaining and I always look forward to what’s next. we WANT them to <
Full Circle Media Group never stops moving. We adapt to the changing media environment. In order to succeed, we combine a mix of emotion and sensibility and apply it to our media mix. We consistently capture the eyes and ears of our client’s consumers in unexpected and captivating ways. There are no boxes around the minds of Full Circle Media Group. Our creativity has no corners or limitations. We realize that it is not enough to think with a linear mindset. It is our goal to develop new, innovative ideas by thinking spherically, in every direction.
Competition Present Image SWOT Analysis
Competition Present Image SWOT Analysis
Males Age 18-24 Tri-state area & Delaware Minimal income Different ethnicities
Christina Television/magazinewill drive media forward Radio/outdoor will bring the campaign full circle Print advertising will drive traffic to stores with Tastykake products Online marketing will fuel new partnership and sponsorship opportunities Specific media vehicles will be used seasonally
Matt Television/magazinewill drive media forward Radio/outdoor will bring the campaign full circle Print advertising will drive traffic to stores with Tastykake products Online marketing will fuel new partnership and sponsorship opportunities Specific media vehicles will be used seasonally
Matt Television/magazinewill drive media forward Radio/outdoor will bring the campaign full circle Print advertising will drive traffic to stores with Tastykake products Online marketing will fuel new partnership and sponsorship opportunities Specific media vehicles will be used seasonally
Matt Television/magazinewill drive media forward Radio/outdoor will bring the campaign full circle Print advertising will drive traffic to stores with Tastykake products Online marketing will fuel new partnership and sponsorship opportunities Specific media vehicles will be used seasonally
Email blast Press Release Promotional Products T-shirts Maps Taste Bud Beach Event Guerilla: Taste Bud Sightings Viral July 4th: TastyKake Fireworks at the River Event TK Pyrotechnic Event before Main Show Sports Events: September through December: Opening Game Day Tailgating event at Lincoln Financial Meet and Greet/Photo-Op with the Taste Buds and Players
July 4th: TastyKake Fireworks at the River Event TK Pyrotechnic Event before Main Show Sports Events: September through December: Opening Game Day Tailgating event at Lincoln Financial Meet and Greet/Photo-Op with the Taste Buds and Players
Sports Events: September through December: Opening Game Day Tailgating event at Lincoln Financial Meet and Greet/Photo-Op with the Taste Buds and Players
Had a focus group testing the reaction to the campaign with 5 guys from our target audience. They really responded to the idea of the campaign that was less about snacking and more about friendship. There was also high recall. When asked to describe tastykake they mentioned tradition or golden moments.