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MASTER
CLASS
Ryan Brock
CHIEF SOLUTION OFFICER
DEMAND JUMP
LAS VEGAS, NV ~ NOVEMBER 6 - 8, 2023
DIGIMARCONWORLD.COM | #DigiMarConWorld
497 Page One Rankings in
7 Weeks: How Pillar-Based
Marketing is Changing SEO
497 PAGE ONE RANKINGS
IN SEVEN WEEKS
How Pillar-Based Marketing is Changing SEO
RYAN BROCK
Chief Solution Officer
THIS IS A GENERAL SLIDE
This is for body copy… an image can
also be used here.
4
4.4 MILLION
blogs produced every day
90.63%
of webpages get
ZERO traffic
WHY? GUESSWORK.
7
85% of CMOs say
the ability to make data-driven decisions
is a critical competitive advantage
8
…But more than 67%
report that the sheer volume of data
available is overwhelming.
Here’s what it looks like when you can make sense of the
correct data to inform your organic strategy.
1880
How?
It’s all about leveraging the
power of the NETWORK.
A NETWORK EXAMPLE
SaaS
Content
SaaS
marketing
tools
SaaS
content
strategy
SaaS
marketing
course
how do you
write SaaS content?
what is SaaS
content marketing?
what is B2B
SaaS content?
what is the best
SEO tool for SaaS
companies?
how is SaaS
marketing different?
A NETWORK EXAMPLE
PILLAR
SUB-PILLAR SUB-PILLAR SUB-PILLAR
BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG
THE PLAN
THE PLAN
THE PLAN
Produced 27 pieces of content within the “SaaS Content” Pillar
Topic Network in 4 weeks:
● 1 Pillar Page of 3,000+ words
● 6 Sub-Pillar Pages of 2,000+ Words
● 20 Supporting Blogs of 750 + Words
Published all of it within 24 hours.
THE RESULTS
THE RESULTS
THE RESULTS
THE RESULTS
THE RESULTS
NO SHORTCUTS. NO TRICKS.
JUST PILLAR-BASED MARKETING.
PILLAR-BASED MARKETING
1. Identify the mission-critical, short-tail keyword your business wants to be on Page One for
2. Examine the entire network of search behavior around this network
3. Build a Pillar Strategy following these best practices
4. Create content that's focused solely on answering questions and throw out old SEO tricks
5. Drop initial Pillar content pieces in three quick waves
6. Spend a small amount of money on driving qualified traffic to each piece immediately
7. Continue adding relevant Sub-Pillar and Supporting Blog articles and updating existing
content that is starting to rank
PILLAR-BASED MARKETING
3. Build a Pillar Strategy
following these best practices:
● Start with 16 pieces:
○ 1 Pillar Page of 3,000+
words
○ 3 Sub-Pillar Pages of 2,000+
words
○ 12 Supporting Blogs of 750+
words
PILLAR-BASED MARKETING
4. Create content that's focused
solely on answering questions and
throw out old SEO tricks
● Questions as H2s
● Pillar internal linking strategy
● No concerns about keyword density or
repeating; just writing human content
● No concerns about cannibalization or
repetitive content
● 20 keywords for Pillar Pages
● 16 keywords for Sub-Pillar Pages
● 8 keywords for Supporting Blogs
● Over 150 optimized keywords in initial 16-
piece Pillar Strategy
PILLAR-BASED MARKETING
5. Drop initial Pillar content pieces in three quick waves
● Publish Pillar first, confirm indexing
● Publish all Sub-Pillars, confirm indexing
● Publish all Supporting Blogs, confirm indexing
6. Spend a small amount of money on driving qualified traffic to each piece
immediately
● We’ve tested social media ads and syndication tools like Outbrain; the latter seems more cost-effective
● Budget can be very small; as little as $10 per article can have an immediate impact
○ We recommend $50 per article for best cost-to-speed ratio
PILLAR-BASED MARKETING
1. Identify the mission-critical, short-tail keyword your business wants to be on Page One for
2. Examine the entire network of search behavior around this network
3. Build a Pillar Strategy following these best practices
4. Create content that's focused solely on answering questions and throw out old SEO tricks
5. Drop initial Pillar content pieces in three quick waves
6. Spend a small amount of money on driving qualified traffic to each piece immediately
7. Continue adding relevant Sub-Pillar and Supporting Blog articles and updating existing
content that is starting to rank
BOOTH 1828
497 Page One Rankings in 7 Weeks - How Pillar-Based Marketing is Changing SEO - Ryan Brock, Demand Jump

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497 Page One Rankings in 7 Weeks - How Pillar-Based Marketing is Changing SEO - Ryan Brock, Demand Jump

  • 1. MASTER CLASS Ryan Brock CHIEF SOLUTION OFFICER DEMAND JUMP LAS VEGAS, NV ~ NOVEMBER 6 - 8, 2023 DIGIMARCONWORLD.COM | #DigiMarConWorld 497 Page One Rankings in 7 Weeks: How Pillar-Based Marketing is Changing SEO
  • 2. 497 PAGE ONE RANKINGS IN SEVEN WEEKS How Pillar-Based Marketing is Changing SEO
  • 4. THIS IS A GENERAL SLIDE This is for body copy… an image can also be used here. 4 4.4 MILLION blogs produced every day
  • 7. 7 85% of CMOs say the ability to make data-driven decisions is a critical competitive advantage
  • 8. 8 …But more than 67% report that the sheer volume of data available is overwhelming.
  • 9. Here’s what it looks like when you can make sense of the correct data to inform your organic strategy.
  • 11. It’s all about leveraging the power of the NETWORK.
  • 13. SaaS Content SaaS marketing tools SaaS content strategy SaaS marketing course how do you write SaaS content? what is SaaS content marketing? what is B2B SaaS content? what is the best SEO tool for SaaS companies? how is SaaS marketing different? A NETWORK EXAMPLE
  • 14. PILLAR SUB-PILLAR SUB-PILLAR SUB-PILLAR BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG
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  • 19. THE PLAN Produced 27 pieces of content within the “SaaS Content” Pillar Topic Network in 4 weeks: ● 1 Pillar Page of 3,000+ words ● 6 Sub-Pillar Pages of 2,000+ Words ● 20 Supporting Blogs of 750 + Words Published all of it within 24 hours.
  • 25. NO SHORTCUTS. NO TRICKS. JUST PILLAR-BASED MARKETING.
  • 26. PILLAR-BASED MARKETING 1. Identify the mission-critical, short-tail keyword your business wants to be on Page One for 2. Examine the entire network of search behavior around this network 3. Build a Pillar Strategy following these best practices 4. Create content that's focused solely on answering questions and throw out old SEO tricks 5. Drop initial Pillar content pieces in three quick waves 6. Spend a small amount of money on driving qualified traffic to each piece immediately 7. Continue adding relevant Sub-Pillar and Supporting Blog articles and updating existing content that is starting to rank
  • 27. PILLAR-BASED MARKETING 3. Build a Pillar Strategy following these best practices: ● Start with 16 pieces: ○ 1 Pillar Page of 3,000+ words ○ 3 Sub-Pillar Pages of 2,000+ words ○ 12 Supporting Blogs of 750+ words
  • 28. PILLAR-BASED MARKETING 4. Create content that's focused solely on answering questions and throw out old SEO tricks ● Questions as H2s ● Pillar internal linking strategy ● No concerns about keyword density or repeating; just writing human content ● No concerns about cannibalization or repetitive content ● 20 keywords for Pillar Pages ● 16 keywords for Sub-Pillar Pages ● 8 keywords for Supporting Blogs ● Over 150 optimized keywords in initial 16- piece Pillar Strategy
  • 29. PILLAR-BASED MARKETING 5. Drop initial Pillar content pieces in three quick waves ● Publish Pillar first, confirm indexing ● Publish all Sub-Pillars, confirm indexing ● Publish all Supporting Blogs, confirm indexing 6. Spend a small amount of money on driving qualified traffic to each piece immediately ● We’ve tested social media ads and syndication tools like Outbrain; the latter seems more cost-effective ● Budget can be very small; as little as $10 per article can have an immediate impact ○ We recommend $50 per article for best cost-to-speed ratio
  • 30. PILLAR-BASED MARKETING 1. Identify the mission-critical, short-tail keyword your business wants to be on Page One for 2. Examine the entire network of search behavior around this network 3. Build a Pillar Strategy following these best practices 4. Create content that's focused solely on answering questions and throw out old SEO tricks 5. Drop initial Pillar content pieces in three quick waves 6. Spend a small amount of money on driving qualified traffic to each piece immediately 7. Continue adding relevant Sub-Pillar and Supporting Blog articles and updating existing content that is starting to rank
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