Join me as we discuss the ongoing emergence of AI, and its impact on our daily (digital marketing) lives, explore some tools, and discuss the future of SEO along with some key roles in the digital space. Key Takeaways: - AI + SEO Power Tools - Practical Ideas for Leveraging AI - What's Next

1. KEYNOTE
Steve Krull
CEO
BE FOUND ONLINE
Leveling Up SEO
with AI
LAS VEGAS, NV ~ NOVEMBER 6 - 8, 2023
DIGIMARCONWORLD.COM | #DigiMarConWorld

2. Getting to Know BFO
2
Steve Krull
CEO & Co-Founder
How We Help Our Clients
● SEO/Organic Search
● Content Marketing
● Paid Media
● Analytics (esp GA4!)
● Digital Strategy
Me
● Digital Marketer since
dinosaurs roamed the web
● Member of Conscious
Capitalism & Small Giants
● “Sliced & Diced” (aka
optimized) hundreds of sites
● Loves working with clients &
humans who “Give a Damn”
PSST - Special Offer:

3. It Started With One Question:
How is AI going to
impact ?
3
“ChatGPT is incredibly
limited, but good enough at
some things to create a
misleading impression of
greatness.” - Sam Altman

4. ● Auto Pilot or Co-Pilot
● Accelerator or Incubator
● Evolution or Revolution
● Innovation or Termination
Are We Talking About?
4

5. IS THIS
ARTIFICIAL INTELLIGENCE? 5

6. OR PERHAPS IT’S THIS?
6

7. Then Came The Philosophical Ideas About Impact
(as though The Terminator isn’t philosophical):
Industry
Impact
Societal
Impact
Career
Impact
Practical
Impact
AI
7

8. After That I Moved To Another Question:
How is AI going to
impact SEO?
8

9. RankBrain
9

10. 10
Changes to SERPS
Change to SERPs in
light of Google’s
Search Generative
Experience (AI)
(source).

11. Multisearch
11

12. Immersive Maps
12

13. Changes to TOOLS
13

14. Changes to TOOLS
14

15. Changes to TOOLS
15

16. NEW Tools - Alli
16

17. NEW Tools - MarketMuse
17

18. NEW Tools - AIPRM
18
https://bfo.io/3Sjvhj7

19. NEW Tools - AIPRM
19
https://bfo.io/3Sjvhj7

20. NEW Tools - JASPER AI
20

21. Finally, I Had To Ask:
How is AI going to
impact ME?
21

22. Changes to WORK
22
● AI DOES
○ Ideas/Outline
○ Tagging/Technical
○ Keywords
○ Bulk Magic
○ Content Creation
○ Competition
● AI DOES NOT
○ Know Your Business
○ Deliver Your Strategy
○ Set Your Goals

23. Future of SEO(as a result of AI)
23
● Prediction 1
○ Over the next 12-18 months more jobs
will be created than lost in SEO
● Prognostication 2
○ The age of “Video as Content” is upon
us
● Prophecy 3
○ Tools & More Tools

24. What Happens To Jobs?*
24
Co-Pilot Auto-
Pilot
SEO Specialist/Analyst
SEO Manager
Content Writer
Paid/PPC Specialist
Social Media Specialist
*Steve’s opinions are his exclusively. You may agree. You may disagree.

25. ● It’s a brave new world - Participate
● Live to E-E-A-T
○ Experience/Expertise/Authority/Trustworthiness
○ Stick to standards and Helpful Content Guidelines
● The core fundamentals of SEO have not changed
● “If Google remains the dominant search engine for the foreseeable future,
then SEO pros don’t need to be retrained or replaced.” - Greg Jarboe
FINAL THOUGHTS:
25
https://www.searchenginejournal.com/seo-strategic-insights-tactical-advice/383325/#close

26. 26
● Create SEO-Optimised
Articles Using ChatGPT In
7 Simple Steps
● Google Duet
● ALLI
● How to Write Powerful
Headlines Using AI
● AIPRM
● Jasper
AI Tools & Cheats

27. 27
● Orbit Media’s Checklist &
Template
● Ashley Segura (of
TopHatRank) Step by Step
Directions
● Nielsen Norman Group
template
● Google Sheets Template
from Distilled
● Content Audit via
Wordstream
● WEBRIS
Tech Audit Resources (Courtesy of Dave Rohrer @DaveR)

28. Thank You! Questions?
Looking for help? Let’s connect: