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Digital Marketing Trends in Africa - Christian Karasiewicz, Social Chefs

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The digital marketing industry is changing faster than ever and those who don't adapt with the times are losing market share. Where should marketers in Africa be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this audience discussion with digital marketing experts.

Marketing
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Christian Karasiewiczchristian@socialchefs.com CEO & FOUNDER SOCIAL CHEFS JOHANNESBURG ~ NOVEMBER 8 - 9, 2018 DIGIMARCONAFRICA.COM | #DigiMarConAfrica DIGIMARCONSOUTHAFRICA.CO.ZA | #DigiMarConSouthAfrica Digital Marketing Trends in Africa PANEL
@ckroks About Me 2 Christian Karasiewicz - @ckroks - CEO and Founder, Social Chefs - Host of #SocialChatter
@ckroks Which channels are users on the most? Social Media Breakdown 3
@ckroks Social Media Channels In Africa 4
@ckroks 63% Facebook 6% | 5% Twitter | Pinterest 25% YouTube 5
@ckroks Mobile Social Media Channels In Africa 6
@ckroks 63% of marketshare in Africa Facebook 7
@ckroks Bring your audience into your world Facebook Stories
@ckroks Delight your customers and share your experiences with them Facebook Live Video
@ckroks Set aside a budget for ads – get specific with your targeting Facebook Ads
@ckroks 25% of marketshare in Africa YouTube 11
@ckroks Build an audience. Utilize YouTube embedding in blog posts. Repurpose Videos
@ckroks Connecting on a deeper level with your audience YouTube Live Video
@ckroks Dominate Google and YouTube search. Do what most won’t. Tools: TubeBuddy Optimize Your Content
@ckroks 6% of marketshare in Africa Twitter 15
@ckroks Q&A Discussions at a set time Twitter Chats
@ckroks Respond often, utilize relevant hashtags to broaden your reach Engage, Engage, Engage
@ckroks Try different techniques. 140 vs 280. Images, Videos, GIFs, Chatbots Tools: Twitter Analytics, Social Warfare Experiment
@ckroks Where are you seeing the most growth? Other Trends 19
@ckroks 20 Thank You! What other ways can you think of to repurpose your content?
@ckroks Connect with Christian Karasiewicz christian@socialchefs.com Blog at SocialChefs.com/blog Weekly social media marketing talk show: http://www.socialchefs.com/belive
Digital Marketing Trends in Africa - Christian Karasiewicz, Social Chefs

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