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Print Genius Social Media Strategy - Twitter, Blog & Growth Plan
- 1. IDNS
- 2. PRINT GENIUS - SOCIAL JOURNEY Originally started with @inkgenius and @theinkgenius Change to @printgeniusink and @the_printgenius Working on the premise that one will be the messages directly from the Genius himself for complaints/queries the other just general tweets and offers.
- 3. TWITTER STATS - @PRINTGENIUSINK Followers: 956 Tweets: 2,201 Mentions: 826 (since the beginning of the year) Replies: 53.3% direct replies to mentions Retweets: 321 (since the beginning of the year)
- 4. TWITTER STATS – @THE_PRINTGENIUS Followers: 703 Tweets: 200 Mentions: 169 (since the beginning of the year) Replies: 30.8% (since the beginning of the year) Retweets: 108 (since the beginning of the year)
- 5. TWITTER STATS - @ACCURATE_AV Followers: 570 Tweets: 52 Mentions: 73 (Since the beginning of the year) Replies: 6.8% (Since the beginning of the year) Retweets: 23 (Since the beginning of the year)
- 6. STATISTICS OVERVIEW Total Tweets: 2,453 Total Followers: 2,229 Total KG of chocolate consumed: 40Kg Litres of energy drink: 150 Total Retweets: 431
- 7. PRINT GENIUS BLOG http://inkgeniusblog.co.uk Used this to give the Genius a personality building on using ‘The Genius’ as our brand identity. Helped to engage with potential customers and build interest prior to the launch of the proper website. Consumers like companies they feel connected with and like gaining insight in to the people behind the company.
- 8. PRINT GENIUS BLOG… In an attempt to build the following behind the blog and promote this further I have made contact with a few bloggers who write about technology. I’m in the process of producing guidelines on possible topics and strict criteria to ensure quality content. All submitted content would be screened by myself and any corrections made before appearing on the website. The use of bloggers will help too because they will promote their posts on the blog on their own social media driving traffic to the blog and potentially the Print Genius website.
- 9. PRINT GENIUS – OTHER SOCIAL Whilst focusing mainly on Twitter, I’ve also turned to a couple of other social networks. Google+ account https://plus.google.com/105222846868165492308 LinkedIn Company Page https://www.linkedin.com/company/ink-genius Tumblr account http://printgenius.tumblr.com Pinterest account http://pinterest.com/printgenius
- 10. SOCIAL MEDIA – MOVING FORWARD Plan of action for social media when live • Massive push on Twitter • Initial offer codes • Competitions - ‘Share for a chance to win….’ • Potentially Facebook advertising to build likes and again with competitions ‘like our page and share this post to be in with a chance of winning….’ • This one builds people liking the page but it’s ensuring they then share the page to their friends, vastly expanding the potential audience.
- 11. IDNS AV
- 12. IDNS AV • Clean interface • Rotating banner for promotions and advertising space from featured companies. • Menu bar down side and top • Landing page for Casio http://idnsav.dr- designs.co.uk/casio • Landing Page for Clevertouch http://idnsav.dr- designs.co.uk/clevertouch • Product enquiry buttons on every product page. • Feed taken from Sahara, edited then uploaded.
- 13. ACCURATEAV
- 14. ACCURATEAV • Cleaner interface • Modernisation • Sliding banner on homepage for Casio & Clevertouch (can add other companies willing to pay) • Four key areas – give an overview of AccurateAV from the start • Markets • Services • Installations • Company • Some streamlining of products still needed • New logo needs refining
- 22. ! The Gladys Hotel Response – Sample Page