Here is your social media bootcamp! Practical tips to get in tip top social media shape. Ideal for social media marketers and promoters in the event planning industry, this presentation was delivered at #MPITechCon in Chicago, Feb 19, 2013.
3. The Problem
73% of planners say social media is important for
their events*
YET
only 53% of event organizers said social media
increased the familiarity of their events**
*AMIANDO 2012 SOCIAL MEDIA & EVENTS REPORT: http://blog.amiando.com/2012-07-25/social-media-events-report-2012-how-does-the-event-industry-use-social-networks/
MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
4. The WHY
Studies show* most focus goes to creative tools
and channels not on process (getting bang for the
buck) or strategy
STRATA SURVEY, NOV 29, 2012: http://www.gotostrata.com/news-article/strata_survey_finds_91.9_of_ad_agencies_using_social/
MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
5. The Truth
MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
7. The Warm-up
Pick your channels
Search your targets
Find your focus
Rally the troops
MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
8. The Hashtag
Short
Memorable
Easy to type on mobile
Timeless
Include it in EVERYTHING
MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
9. Your Lighthouse
Goal Channel
Find and invite sales
executives in the LinkedIn, Twitter, Google+
advertising space
Increase event
Twitter, Blog, YouTube, local
awareness within a
event sites/directories
specific community
MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
17. Focus: Your Pitch
Why should I attend your event?
Why should I listen to you?
Why should I help you?
Why should I cover your event?
Why, why, why?
MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
18. Focus: Small Bites,
Big Impact
Big Impact
MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
20. Crowdsource Your
Speakers
Call for speakers
Popular voting period = big crowd pull
MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
21. Social All Around
Give bloggers press passes
Have presenters with good social pull
Organize weekly twitter chats leading up to the
event, co-hosted by social influencers
Drive the social conversation, don’t wait for it to
magically happen
MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
22. Endurance Training
MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
23. The Daily Social
Media Workouts(tm)
MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
25. Ask for Help
And Help Out
And Help Out
Make it easy for people to help you
MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
26. At the Event
Have designated “tweeps”
Make sure they can tweet...
Encourage all to tweet, snap, share
MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon