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Social Media Marketing for Event Planners

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Lightspan Digital
Lightspan Digital

Here is your social media bootcamp! Practical tips to get in tip top social media shape. Ideal for social media marketers and promoters in the event planning industry, this presentation was delivered at #MPITechCon in Chicago, Feb 19, 2013.

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social media done with purpose mana ionescu, lightspandigital.com mana@lightspandigital.com @manamica
What’s Your Routine? MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
The Problem 73% of planners say social media is important for their events* YET only 53% of event organizers said social media increased the familiarity of their events** *AMIANDO 2012 SOCIAL MEDIA & EVENTS REPORT: http://blog.amiando.com/2012-07-25/social-media-events-report-2012-how-does-the-event-industry-use-social-networks/ MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
The WHY Studies show* most focus goes to creative tools and channels not on process (getting bang for the buck) or strategy STRATA SURVEY, NOV 29, 2012: http://www.gotostrata.com/news-article/strata_survey_finds_91.9_of_ad_agencies_using_social/ MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
The Truth MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
The Challenge Prepare Out-Teach (or outrun) Target Execute Evaluate MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
The Warm-up Pick your channels Search your targets Find your focus Rally the troops MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
The Hashtag Short Memorable Easy to type on mobile Timeless Include it in EVERYTHING MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Your Lighthouse Goal Channel Find and invite sales executives in the LinkedIn, Twitter, Google+ advertising space Increase event Twitter, Blog, YouTube, local awareness within a event sites/directories specific community MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Find Your Targets: Google+ MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Find Your Targets: Twitter MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Find Your Targets: LinkedIn MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Get Lists and Listed Google+ Events Plancast Eventbrite MeetUp Eventot List.ly MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Other Lists to Build Speakers Sponsors Bloggers and Media Attendees Blogs/RSS Feeds MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
The Core Training MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Focus: Your Attention MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Focus: Your Pitch Why should I attend your event? Why should I listen to you? Why should I help you? Why should I cover your event? Why, why, why? MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Focus: Small Bites, Big Impact Big Impact MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Focus: Your Narrative Photos Interaction - It’s About People MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Crowdsource Your Speakers Call for speakers Popular voting period = big crowd pull MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Social All Around Give bloggers press passes Have presenters with good social pull Organize weekly twitter chats leading up to the event, co-hosted by social influencers Drive the social conversation, don’t wait for it to magically happen MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Endurance Training MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
The Daily Social Media Workouts(tm) MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Validate+State+Ask 20% promotion 80% monitor and engage in conversation Ask Follow up Follow up Follow up MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Ask for Help And Help Out And Help Out Make it easy for people to help you MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
At the Event Have designated “tweeps” Make sure they can tweet... Encourage all to tweet, snap, share MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Tell the Story Storify Blog Photos MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Trends to Watch For Crowdsourced events Facebook is testing “Buy Tickets” option MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Tweet me your answer @manamica #mpitechcon MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon

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Social Media Marketing for Event Planners

  • 1. social media done with purpose mana ionescu, lightspandigital.com mana@lightspandigital.com @manamica
  • 2. What’s Your Routine? MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 3. The Problem 73% of planners say social media is important for their events* YET only 53% of event organizers said social media increased the familiarity of their events** *AMIANDO 2012 SOCIAL MEDIA & EVENTS REPORT: http://blog.amiando.com/2012-07-25/social-media-events-report-2012-how-does-the-event-industry-use-social-networks/ MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 4. The WHY Studies show* most focus goes to creative tools and channels not on process (getting bang for the buck) or strategy STRATA SURVEY, NOV 29, 2012: http://www.gotostrata.com/news-article/strata_survey_finds_91.9_of_ad_agencies_using_social/ MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 5. The Truth MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 6. The Challenge Prepare Out-Teach (or outrun) Target Execute Evaluate MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 7. The Warm-up Pick your channels Search your targets Find your focus Rally the troops MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 8. The Hashtag Short Memorable Easy to type on mobile Timeless Include it in EVERYTHING MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 9. Your Lighthouse Goal Channel Find and invite sales executives in the LinkedIn, Twitter, Google+ advertising space Increase event Twitter, Blog, YouTube, local awareness within a event sites/directories specific community MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 10. Find Your Targets: Google+ MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 11. Find Your Targets: Twitter MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 12. Find Your Targets: LinkedIn MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 13. Get Lists and Listed Google+ Events Plancast Eventbrite MeetUp Eventot List.ly MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 14. Other Lists to Build Speakers Sponsors Bloggers and Media Attendees Blogs/RSS Feeds MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 15. The Core Training MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 16. Focus: Your Attention MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 17. Focus: Your Pitch Why should I attend your event? Why should I listen to you? Why should I help you? Why should I cover your event? Why, why, why? MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 18. Focus: Small Bites, Big Impact Big Impact MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 19. Focus: Your Narrative Photos Interaction - It’s About People MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 20. Crowdsource Your Speakers Call for speakers Popular voting period = big crowd pull MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 21. Social All Around Give bloggers press passes Have presenters with good social pull Organize weekly twitter chats leading up to the event, co-hosted by social influencers Drive the social conversation, don’t wait for it to magically happen MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 22. Endurance Training MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 23. The Daily Social Media Workouts(tm) MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 24. Validate+State+Ask 20% promotion 80% monitor and engage in conversation Ask Follow up Follow up Follow up MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 25. Ask for Help And Help Out And Help Out Make it easy for people to help you MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 26. At the Event Have designated “tweeps” Make sure they can tweet... Encourage all to tweet, snap, share MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 27. Tell the Story Storify Blog Photos MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 28. Trends to Watch For Crowdsourced events Facebook is testing “Buy Tickets” option MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 29. Tweet me your answer @manamica #mpitechcon MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon