Storytelling in the Digital Age http://innovationhouse.org.ua

1. By Samuel P.N. Cook
Storytelling in the Digital Age

2. The Power of Story

3. The Stories we tell ourselves...

4. WEBSITE
1
PAID TRAFFIC
Facebook Ads
Google Adwords
YouTube Ads
Content Network Ads
2
CONTENT MARKETING
Google Organic Search
YouTube Organic Search
iTunes (Podcasting)
Facebook Live
Media Placements
2
Why Your Marketing is NOT Working
3

5. Avatar
Hero’s Journey
Funnel Map
1
Videos
Landing Pages
Emails
Re-marketing Ads
2
STRATEGY
FUNNEL
PAID TRAFFIC
Facebook Ads
Google Adwords
YouTube Ads
Content Network Ads
3
CONTENT MARKETING
Google Organic Search
YouTube Organic Search
iTunes (Podcasting)
Facebook Live
Media Placements
3

7. What is a REAL Strategy?
Who Is Your Hero?
Writing Your Hero’s Journey
Mapping the Digital Journey

8. Who Is Your Hero?

9. The Power of Avatars
Roksalana Suleiman

10. Develop Your Hero
Asia Kasprzak
Project Manager
Apzumi

11. The Power of Empathy
German Coppola
Founder & CEO
Yumiwi

12. But I have so many heroes...

13. Writing Your Hero’s Journey

14. The Hero’s Journey

15. Putting it All Together...

16. Putting it All Together...

17. Putting it All Together...

18. The Funnel Map

19. Our Customer’s Digital Journey.
German Coppola
Founder & CEO
Yumiwi

20. Our Customer’s Digital Journey.
German Coppola
Founder & CEO
Yumiwi

21. Our Customer’s Digital Journey.
German Coppola
Founder & CEO
Yumiwi

22. Our Customer’s Digital Journey.
German Coppola
Founder & CEO
Yumiwi

23. Do the Numbers Work?
Ad Spend - €78,117.65
Revenue - €342,195
4.38 ROA (Return on Ad Spend)
Ad Spend - €78,117.65
Revenue - €589,270 EUR
7.48 ROA (Return on Ad Spend)
Paid & Contracted Projected to Close

24. Minimum Viable Funnel
Chris Kolenda
Strategic Leaders
Academy

25. Minimum Viable Funnel Map

27. Minimum Viable Funnel Map

28. The Results

29. Optimisation

30. 5 Steps to Success
1) Develop a Strategy
2) Build a Minimun Viable Funnel
3) Test Your Funnel
4) Re-Build Minimum Viable Funnel
(2-3 Times)
5) Build a Full Funnel
Avatar
Hero’s Journey
Funnel Map
1
Videos
Landing Pages
Emails
Re-marketing Ads
2
FUNNEL
PAID TRAFFIC
Facebook Ads
Google Adwords
YouTube Ads
Content Network Ads
3
CONTENT MARKETING
Google Organic Search
YouTube Organic Search
iTunes (Podcasting)
Facebook Live
Media Placements
3
STRATEGY

31. FREE MasterClass: StoryTelling in
the Digital Age
1. Watch the Peter Sage Videos
2. See a Real Life Business Case Study
3. Experience the James Cook Media Funnel
first hand.
4. Free Download After You Finish:
a. Complete Transcript
b. Complete Slide PDF
c. MasterClass Tip Sheet & Resources
JamesCookMedia.com/MasterClass

32. StoryMatters Workshop (28 May - 2 June)
Build Your Funnel in 6 Days
1. Full Strategy
2. Video Ad Production
3. Landing Page Build Out
4. Facebook Campaign Setup
5. Optimisation Training

33. Private Strategy (2 days)
Conducted by a StoryMatters Certified Consultant
● Ideal Client Workshop (Find your Avatar)
● Write Your Hero’s Story Workshop (Offers)
● Mapping Your Hero’s Digital Journey
Within 2-Weeks, you will receive:
● Complete Strategy Report (with Funnel Map)
● Quote for Building your Funnel & Consulting
Consultant Price - €5,000 - 10 Spaces Available
My Price - €25,000 - 1 Spot Available