Powerful Start- the Key to Project Success, Barbara Laskowska
Leahyconf2013
1. Tweet Your Way To Success
Vermont’s 17th Annual Women's Economic Opportunity Conference
Tweet Your Way To Success
2. Tweet Your Way to Success
About the Presenter
Lara Dickson, Burlington, VT
Today’s Topics
Web Designer
Graphic Designer
How to get Started
Social Media Enthusiast
Who to Follow
AIGA VT Board Member
What to Say
#BTV Social Media Day Organizer
What NOT to Say
Recent Sky Diver
Professional Development
Measurement
Tools of the Trade
Promotion
Tips, Resources, Lingo
Tweet Your Way To Success
3. How to get started?
Set up an Account
Upload a profile pic, short bio, and personalize or brand it up.
Tweet Your Way To Success
4. How to get started?
Its YOUR voice, your likeness
Unless you are a giant corporation with many tweeters using one account.
Tweet Your Way To Success
5. Who to follow?
Find people with similar #interests
Hash tags get your message and topic to a qualified audience.
Tweet Your Way To Success
6. Who to follow?
Popular in Vermont
#vermont
#vt
#btv
#montp
#vtgov
#vtpoli
#techjam
#rutland
#madrivervalley
#stowe
Check out Tagboard.com
Tweet Your Way To Success
7. Who to follow?
Explore and Create Lists
Find influencers and follow the people they are following.
Tweet Your Way To Success
8. Who to follow?
Participate in Twitter #Chats
Discover a wealth of information and influential people to follow.
Tweet Your Way To Success
9. What to say?
Listen first, then chime in
Introduce yourself. Being part of a conversation paves the way for starting your own.
Tweet Your Way To Success
10. What to say?
Share links, images, videos
Tweeting and retweeting interesting links entices people to read more, watch, and share.
Tweet Your Way To Success
11. What to say?
Live Tweet Events
Conferences, interviews, news, what’s happening NOW.
Tweet Your Way To Success
12. What to say?
Thanks @TravelChannel for sending
Anthony @Bourdain our way for pork
this morning. #bacon
TW
EE
TIE
S
8:44am · 14 Oct 13 · HootSuite
Its OK to be a Namedropper
Shout outs and tagged posts show gratitude and greatly increase your reach.
Tweet Your Way To Success
13. What to say?
A Direct Message (DM)
...is like a personal phone call.
Tweet Your Way To Success
14. What NOT to say?
Talk like a Human
Sounding like a brochure is just plain boring and insincere. Be yourself.
Tweet Your Way To Success
15. What NOT to say?
Steer clear of ME ME ME
And text-speak. And exclamation points.
OMG look at my
cool life! LOL!!!!
Tweet Your Way To Success
16. ‘‘
What NOT to say?
Unless she’s also having lunch with that dreamboat Anthony
Bourdain, I couldn’t care less about what’s on her sandwich.
Keep it Interesting
Share something of value, something worth retweeting, tweet with purpose.
Tweet Your Way To Success
17. Professional Development
‘‘
They Yelp’d
AND Tweeted
that review?!
Stop the presses!
Monitor your Reputation
Always be listening, and always respond no matter what the chatter.
Tweet Your Way To Success
18. ‘‘
Professional Development
When I wrote
that nasty and
grammatically
woeful comment last
year, I never thought
I’d be applying to
work there.
Manage your Personal Brand
Everything you have ever said online is part of your personal brand. Everything.
Tweet Your Way To Success
19. Tools of the Trade
Use a Dashboard
Hootsuite or Tweetdeck for desktop, tablet, phone.
Tweet Your Way To Success
21. Measurement
Because we keep getting
free swag from Klout!
BUT
how can
we tell
if it will
WORK?
Measure your Success
Hubspot’s RetweetLab.com and Twitter Grader, Klout, Google Analytics...
Tweet Your Way To Success
23. Promotion
Put Twitter to work for you
Add your @name to email, business cards, Linked In, ads, and point to your site.
Tweet Your Way To Success
24. Followers are Good
Love, nurture, promote, and make them feel special...and they’ll return the favor.
Tweet Your Way To Success
25. Tips
Twitter Tips
Always add value. What’s in a tweet for your followers?
Use @names and #hashtags (#but #not #too #many)
Only 1 of every 12 tweets is about you. Talk to/about others
Ask questions
Learn the lingo
Use URL shorteners like bit.ly
Imagine reciting your tweet at a cocktail party
Build a clear, concise, consistent brand voice
Leave room in your tweets for retweets
Create and subscribe to lists
Make your other content shareable, tweet from your articles
Use a widget on your website or blog
Participate in Twitter chats
Tweet Your Way To Success
Go to Tweetups!
