The Cornerstone Of Your Digital Marketing Plan. Marketing Yesterday: Expensive, Marketing Today: Time Consuming. Marketing Tomorrow: Increased Digitalization
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The document discusses the importance of digital marketing and social media as the cornerstone of a marketing plan. It notes that social media has changed communications and many other aspects of modern life. It emphasizes the need to have an online presence on various social media platforms like Facebook, LinkedIn, and Google+ as well as online directories. The document stresses that every page of a website should be branded and optimized for marketing with things like calls to action and analytics tracking.
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The Cornerstone Of Your Digital Marketing Plan. Marketing Yesterday: Expensive, Marketing Today: Time Consuming. Marketing Tomorrow: Increased Digitalization
- 1. The Cornerstone Of Your Marketing Plan Nancy Leve www.VirtualFundamentals.com March 5,2013
- 2. Changed everything Information gathering/education, communication, entertainment, dating, travel planning, marketing, shopping, banking, photo sharing, invitations, globalization, political revolutions Virtual Fundamentals 2013
- 3. Transparency Everyone has a say People value reviews of friends Educated and informed consumer Lack of privacy Cameras in every cell phone Immediacy Hyperactive search Cooperation vs competition Virtual Fundamentals 2013
- 7. Google Driverless Car MARKETING TOMORROW Digital Wearable Accessories More and More Apple Watch Digitalization Google Glasses Pollution Detection and Filter Mask Virtual Fundamentals 2013
- 8. You have one Are you managing it ? Virtual Fundamentals 2013
- 10. www.google.com/alerts Free monitoring of things said on the internet Email notification of a mention on the internet Virtual Fundamentals 2013
- 11. Authority: Known in Industry Expertise: Specialty Niche CHOOSE Relevance: Testimonials ME Competence: Videos Virtual Fundamentals 2013
- 12. eBooks Reddit Stumble Online Upon Del.icio.us Podcasts Webinars directory listings Pinterest Digg G+ Merchant YouTube Guest Facebook Twitte Video Circle Blogs r LinkedIn Slide Share profile & groups Your Manta Website Online press Email marketing Content releases Virtual Fundamentals 2013
- 13. EVERY PAGE: Branded Contact info Call to Action: Bold color to catch attention More bullets than paragraphs Photos/diagrams Important information above the fold Use you instead of I/we Google Analytics on every page Virtual Fundamentals 2013
- 15. Facebook Profile Facebook Business Page Virtual Fundamentals 2013
- 19. LinkedIn, Facebook, Google+ Lots of online directories: Yelp, Merchant Circle, etc. List on website Virtual Fundamentals 2013
- 22. QUESTIONS Virtual Fundamentals 2013
Editor's Notes
- If you don’t then you are irrelevant
- If you don’t then you are irrelevant