This document provides tips for using social media platforms like Facebook, Twitter, LinkedIn, and YouTube to promote a company called National Life. It discusses strategies for each platform such as branding Facebook pages, using Twitter locally, building followers on LinkedIn, and uploading videos to YouTube and Facebook. The overall document aims to help National Life get more engagement from key social media channels.

1. SOCIAL MEDIA 101 for National Life
GET MORE FROM FACEBOOK, TWITTER, LINKEDIN
Cool and interesting ways to stick out in the social media sea.
SOCIAL MEDIA 101 for National Life

2. SOCIAL MEDIA IS EVERYWHERE
More than just Facebook and Twitter anymore. Your customers and clients have adopted a variety of social
sharing websites and smart phone applications like photo sharing and location based games like Foursquare.
SOCIAL MEDIA 101 for National Life

3. FACEBOOK
Brand your Facebook page.
Great for capturing likes, sign ups and
Apps for Facebook. other exclusive content only ‘likers’ can
These custom pages were likely access.
created by an agency, but there
are free tab page apps like
Create custom landing pages
Wildfire and ShortStack that
with or without fan gates.
let you pull in your own html,
images, run contests, etc. Great for capturing likes, sign ups and
other exclusive content only ‘likers’ can
access.
wildfireapp.com shortstack.com
Take advantage of the
Build custom
Timeline, post pins, and apps.
Facebook landing
pages. Facebook lets you ‘pin’ a particular post
for one week. It stays right at the top of
Can point qualified (they LIKE
other posts. Use that feature when
you) potential and current
Liking a ‘fan-gated’ page leads to -> you’re trying to really send home an
clients back to specific
announcement, article, or something
content on your website.
important.
See how a simple question gets
likes shares and comments.
SOCIAL MEDIA 101 for National Life

4. TWITTER
The right avatar and
branded background.
This is valuable real estate to
send your brand home on
Twitter. Don’t settle for one of
the default backgrounds or plain
color. Add your logo, some
iconic imagery, and contact info
and make this page yours.
Your avatar should be more than
just your logo, unless your logo
is crisp and looks great in a
small size. Be creative with it.
This is a fun space.
Tweet locally.
Sure there’s a national Which of these two are more
Twitter account, but if interesting?
your current and
potential clients are in
New England, cater to
them if policy allows.
And why not?
SOCIAL MEDIA 101 for National Life

5. SOCIAL MEDIA 101 for National Life

6. LINKEDIN
LinkedIn has a more
educated and affluent
audience than some of the
other popular social media
sites for business.
In order to build followers for your
LinkedIn company page, you
should run some campaigns such
as:
1) Notify your employees to follow your
LinkedIn Groups and discussion boards are teeming with people looking for
page,
answers. 2) Send out an email to your existing
contact database to follow your page,
A quick search with the word “Vermont” pulls all sorts of business-related inquiries, including 3) Place a Follow button on your website
insurance questions. These are opportunities to chime in with valid information as employees of or blog, and
the company. 4) Cross-promote your page on other
social channels, including LinkedIn Groups.
Don’t make the mistake of ‘selling’. Just be helpful. This is a place to network and become an
authority in the local business community.
SOCIAL MEDIA 101 for National Life

7. LINKEDIN
LinkedIn has a more
educated and affluent
audience than some of the
other popular social media
sites for business.
In order to build followers for your
LinkedIn company page, you
#1: Maximize the Overview Tab on your LinkedIn Company Page should run some campaigns such
as:
On your company page Overview tab, only the top portion of your company
description is visible. You need to make the most of this real estate. Adding links 1) Notify your employees to follow your
page,
to download e-books, careers, visit specific pages on your website, or fill out
2) Send out an email to your existing
surveys and calculators are calls to action that generate qualified leads. contact database to follow your page,
3) Place a Follow button on your website
#2: Create Interesting LinkedIn Company Page Updates or blog, and
4) Cross-promote your page on other
Company page status updates that either create dialogue (grow your visibility) or social channels, including LinkedIn Groups.
contain a call to action (generate leads) are the most effective forms of updates.
• Donate to charity in exchange for followers
• Hold a contest or a drawing
• Showcase compelling stats or data
• Ask for a “like” or a “share” with the update
• Use catchy images and/or videos in your updates
SOCIAL MEDIA 101 for National Life

8. LINKEDIN
#3 Encourage and Showcase Your Products or Services
You can easily ask your best customers to recommend your products or services Make sure your Company has
through the LinkedIn “Request Recommendations” module. This can be found on a taken full advantage of all
LinkedIn TAB opportunities
specific Product page. See the example below.
like Products & Services, etc.
1) Navigate to the specific
Product page and click the
“Request Recommendations”
button.
2) Fill in the “To” box with names
of your connections (this field will
prepopulate, and the message can
be edited).
#4 Use LinkedIn Ads
Consider utilizing LinkedIn social ads to build company followers and/or
recommendations for your products or services. You can run a LinkedIn social ad to ask
members to follow your company or recommend your products or services, and you can
strategically target these ads. (You can also run targeted ads to build group membership.)
SOCIAL MEDIA 101 for National Life

9. YOU TUBE
Add your YouTube videos to
Facebook. Find the Facebook
YouTube app, set it up with
your company feed, then add it
to your live apps that appear
under the Timeline image.
Its also highly recommended to make
posts out of your videos.
People like videos and images and
are far more likely to watch a video
and read a post or story with an
Upload videos right to your image or video attached. We’re all
video tab on Facebook. visual.
Or activate the YouTube Facebook
App and bring your playlists right
into your page.
SOCIAL MEDIA 101 for National Life

10. THANK YOU!
3rd Runway, Sea-Tac Airport
SCVB Marketing Team circa 2008
Photo: Michael Craft, Seattle
SOCIAL MEDIA 101 for National Life @deepdishcreates deepdishcreative.com