Wanna learn how to capture leads with Twitter? How to use hashtags for your marketing advantages? Or how about how to locate the important influencers you sometimes need for your campaigns to succeed. Here are the 3 major takeaways:
The basic how to’s of Twitter
How to be good at Twitter for business
Tips to develop leads through the use of Twitter
Make this year the year you shine on Twitter! This deck was presented at the Women in Digital Lausanne meetup and is created for marketers, solopreneurs, business owners (and anyone else) who wants the skinny on what's important to know when getting started on Twitter.
Thanks to everyone who attended the meetup. You rock!
If you're thinking of getting started with Twitter or getting more serious about your current participation, this slide shows takes you through the benefits of using Twitter. It also includes plenty of solid tips to make sure you get started out on the right foot.
This document provides an overview of setting up social media profiles and pages on key platforms such as Facebook, Twitter, LinkedIn, YouTube and Pinterest. It discusses the basic features of each platform and guides the reader on how to set up profiles, update statuses, search for people and content. The document emphasizes that simply understanding the basics covered is not enough and future trainings will provide strategies for effectively leveraging each platform and maximizing efforts to benefit businesses. It concludes by thanking the reader and providing a bonus free coaching session for sticking with the training.
The document provides tips for using Twitter for business purposes. It explains that Twitter can be used to monitor brands, develop brand awareness, announce deals, and promote expertise. It then offers advice on setting up a profile, following others, engaging in conversations, using hashtags and links, responding to tweets, and balancing self-promotion with sharing expertise. The overall message is that Twitter is a useful professional networking tool when used appropriately.
This document discusses strategies for engaging audiences on various social media channels including LinkedIn, Facebook, Twitter, and Instagram. It provides tips for each platform such as posting engaging native content like videos and images on Facebook. For LinkedIn, it recommends posting career-focused content 1-2 times per day. For Twitter, Fridays from 9-10am are best for engagement. The document also stresses the importance of engagement through likes, comments, shares, and tagging to increase reach across all channels.
The 5 step formula to maximizing your content's roiMeetEdgar
This document outlines a 5-step formula for maximizing the return on investment (ROI) of one's content. The steps are: 1) Define goals for what content should achieve; 2) Promote content aggressively across social media; 3) Create a content sharing schedule by category; 4) Develop multiple variations of each content piece; 5) Measure performance, adjust strategy, and repeat the process. Following this formula helps content stand out, builds trust with audiences, and ensures content is achieving business goals.
Upcycle and Batch Your Podcast and Video Content MeetEdgar
To win in the world of online marketing, I’ve learned you need to stick to the basics. Find the message that connects with your community. Distribute it.
Yup- It really can be that simple.
So we’re keeping it #basic in our content batching party for podcasts and YouTube.
BASICally, we’re going to take action with your existing content to skyrocket your discoverability. And we’re doing this all with a focus on upcycling for Youtube and podcasts.
Why these two? Glad you asked!
Because they’re prime real estate (I’m talking beachfront property prime here!) for taking your winning content and scaling it with the power of voice.
We’ll then take a look at feeding your new content automatically back into Edgar to distribute onto social media.
Tapping Twitter! How to Target Your Audience For Job and Talent SearchKelly Hungerford
Kelly Hungerford presented on how to use Twitter for job searching and recruiting. She discussed listening for opportunities, targeting the right audience, and engaging purposefully to grow followers. The key points are to focus your profile, choose topics wisely, share knowledge through curation, engage authentically through images and mentions, and consistently interact with others to attract opportunities.
Make this year the year you shine on Twitter! This deck was presented at the Women in Digital Lausanne meetup and is created for marketers, solopreneurs, business owners (and anyone else) who wants the skinny on what's important to know when getting started on Twitter.
Thanks to everyone who attended the meetup. You rock!
If you're thinking of getting started with Twitter or getting more serious about your current participation, this slide shows takes you through the benefits of using Twitter. It also includes plenty of solid tips to make sure you get started out on the right foot.
This document provides an overview of setting up social media profiles and pages on key platforms such as Facebook, Twitter, LinkedIn, YouTube and Pinterest. It discusses the basic features of each platform and guides the reader on how to set up profiles, update statuses, search for people and content. The document emphasizes that simply understanding the basics covered is not enough and future trainings will provide strategies for effectively leveraging each platform and maximizing efforts to benefit businesses. It concludes by thanking the reader and providing a bonus free coaching session for sticking with the training.
The document provides tips for using Twitter for business purposes. It explains that Twitter can be used to monitor brands, develop brand awareness, announce deals, and promote expertise. It then offers advice on setting up a profile, following others, engaging in conversations, using hashtags and links, responding to tweets, and balancing self-promotion with sharing expertise. The overall message is that Twitter is a useful professional networking tool when used appropriately.
This document discusses strategies for engaging audiences on various social media channels including LinkedIn, Facebook, Twitter, and Instagram. It provides tips for each platform such as posting engaging native content like videos and images on Facebook. For LinkedIn, it recommends posting career-focused content 1-2 times per day. For Twitter, Fridays from 9-10am are best for engagement. The document also stresses the importance of engagement through likes, comments, shares, and tagging to increase reach across all channels.
The 5 step formula to maximizing your content's roiMeetEdgar
This document outlines a 5-step formula for maximizing the return on investment (ROI) of one's content. The steps are: 1) Define goals for what content should achieve; 2) Promote content aggressively across social media; 3) Create a content sharing schedule by category; 4) Develop multiple variations of each content piece; 5) Measure performance, adjust strategy, and repeat the process. Following this formula helps content stand out, builds trust with audiences, and ensures content is achieving business goals.
Upcycle and Batch Your Podcast and Video Content MeetEdgar
To win in the world of online marketing, I’ve learned you need to stick to the basics. Find the message that connects with your community. Distribute it.
Yup- It really can be that simple.
So we’re keeping it #basic in our content batching party for podcasts and YouTube.
BASICally, we’re going to take action with your existing content to skyrocket your discoverability. And we’re doing this all with a focus on upcycling for Youtube and podcasts.
Why these two? Glad you asked!
Because they’re prime real estate (I’m talking beachfront property prime here!) for taking your winning content and scaling it with the power of voice.
We’ll then take a look at feeding your new content automatically back into Edgar to distribute onto social media.
Tapping Twitter! How to Target Your Audience For Job and Talent SearchKelly Hungerford
Kelly Hungerford presented on how to use Twitter for job searching and recruiting. She discussed listening for opportunities, targeting the right audience, and engaging purposefully to grow followers. The key points are to focus your profile, choose topics wisely, share knowledge through curation, engage authentically through images and mentions, and consistently interact with others to attract opportunities.
This document provides online marketing strategies for small businesses, including tips for ranking high in Google searches, using social media platforms like Facebook, Twitter, and Pinterest, creating engaging blog content, and utilizing free tools from Google like AdWords, Keyword Tool, and Alerts. Regular posting and engaging with others on social media, writing quality articles and blog posts, and focusing on relevant keywords are emphasized.
Twitter Chats & Hashtags- test content by Stephanie Frasco, VP Social Media M...Sheri Gauthier
Quick PowerPoint created from the article "Twitter Chats & Hashtags - 5 Strategic Ways To Increase Twitter Engagement" by Stephanie Frasco, VP Social Media Marketing. BIO: Stephanie Frasco started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!) Her great article exists here:http://www.convertwithcontent.com/twitter-chats-hashtags-5-strategic-ways-increase-twitter-engagement/
This is a TEST content submission through Slideshare.
Writing and maintaining a blog for your business is a great way to keep in front of customers or clients and position yourself as an expert in your field. A blog can also help drive traffic to your website and rank you higher in search engines.
Blogging sounds like a great idea in theory, but who has the time for it? And how can you use it to promote your business?
If you are thinking about starting a blog or just aren’t sure what to do with a blog that you have, this workshop is for you!
This workshop will answer the 5 Ws for business blogging:
Who should be blogging?
What can a blog do for me and my business? (Also, what is a blog in the first place?!)
Where do I start?
Why should I blog for my business?
When do I find the time to blog?
#GetSocial 2014 Presentation - Understanding Social Media Platforms - Joseph ...GetSocial
This document summarizes best practices for using social media to promote a business. It discusses which channels to use like Facebook, Twitter, Pinterest and LinkedIn. For each channel, it provides statistics on user demographics and tips on how to get started and create engaging content. Tools recommended for social media management include Sprout Social, Tweetcaster, Basecamp, Inkscape and Gimp. The key lessons are to have passion for the channels, have fun, get good at them, focus time using an editorial calendar, push boundaries, serve customers through sharing benefits, and constantly evaluate and improve content.
Twitter is a microblogging and social media platform that allows users to post messages of up to 280 characters known as tweets. It can be used for one-to-one, one-to-many, and many-to-one communication. For businesses, Twitter allows finding and engaging with customers and influencers by following industry experts, participating in relevant conversations, and establishing thought leadership in your field through concise posts. Tools like Hootsuite, Buffer, and TweetDeck help businesses manage their Twitter presence by scheduling posts, analyzing metrics, and monitoring conversations.
The document discusses using Twitter for business and personal purposes. It provides tips on following others, using hashtags and lists to organize content, integrating other social media platforms, and measuring return on investment from Twitter. Examples are given of businesses that use Twitter well and some influencers to follow.
Tips and Tricks from four brilliant Silverback Social employees:
Social Media Community Management, Brand Strategy and creative Social Media Ideas, Event Management
When posting messages on social media ?Tom Sweetlove
This document provides guidance on the optimal times to post on various social media platforms. It discusses how the best times can vary based on the platform, audience, and type of business. Tools are mentioned that can help analyze timing, such as Hootsuite, SocialBro, and Engagor. For each major platform - Facebook, Twitter, LinkedIn, Google+, Pinterest, blogs - usage statistics are given and recommended best and worst times to post are provided based on when audiences are most active. The goal is to maximize reach and engagement by respecting platform differences and audience behaviors.
This document provides an overview of how to use Twitter for business and marketing purposes. It discusses what Twitter is, how to find influencers and thought leaders to follow, how to structure tweets using hashtags, mentions, replies, retweets, and links. It also recommends several tools for managing Twitter accounts and lists, scheduling tweets, and analyzing engagement. Finally, it offers tips on when to tweet, shortening links, avoiding over-tweeting, and other best practices for using Twitter effectively.
Social Media Tips and Tricks for Startups - learn how to put the internet to work for you!
Use the latest apps, optimize post times, and build your reach and engagement!
Digital Marketer, Kathleen Gambale of Molecular shares her experiences in implementing social media marketing in the B2B space. The presentation shares a case study and examples from Facebook, Twitter, Slideshare, YouTube and Flickr. It also takes you through a step by step process for B2B marketers who are looking to enter the world of social media marketing.
ABWA Presentation 05 01-16 - Facebook For Business - SlidesRobert Harshman
On May 3rd, 2016, Nicole, our Social Media Manager, had the privilege and honor of speaking before the Fort Walton ABWA on utilizing Facebook for business. Several attendees requested we post the slides that accompanied her presentation.
Here they are:
As new social media venues and tools are introduced almost daily, it becomes very easy to lose site of your purpose and your image. Search tools allow your potential clients, customers and partners to find practically everything you've ever said online, anywhere.
When you continually think of your name as a brand, you become more than a person online, you become a celebrity/guru/expert/friend. Your Tweets, status updates, blog posts and community contributions take on a larger meaning and theme. People begin to recognize you and pay more attention to your words. Only then can you truly take advantage of social media.
This document summarizes the speaker's experience with blogging and social media. Some key points:
1) The speaker discusses the "4A's" of social media - agenda, achieve, audience, and associate. Their initial agenda was to further their career and be seen as more "digital", but it has evolved to experimenting with ideas and topics.
2) Notable highlights included discovering writing techniques, being offered a job from their blog, and enjoying the writing process. Lowlights were dealing with writer's block and feeling pressure over visitor numbers.
3) The speaker recommends Seth Godin's blog for meaningful sound bites. Their Twitter experience focused on following funny celebrities initially but now aims to spark discussion
Want to up your game on Twitter and get the most out of your time spent crafting tweets? Check out this presentation jam-packed with Twitter tips and tricks, all geared toward helping you put together a stronger Twitter strategy.
Check out the replay of this webinar here: http://app.webinarjam.net/replay/15673/dcf733b980/0/0
*NOTE: This is the original version of this presentation - Please see the TC Camp version for the most recent and comprehensive version. *
Are you on social media?
Do you know which ones you should be on?
Should I have a blog?
Do you think it's all just a bit silly?
Ed Marsh, a 20-year technical writer, shares his experience with blogging and with sites like Twitter, Facebook, and LinkedIn.
The document summarizes The Broke Socialite's journey from working in corporate America to becoming a full-time blogger and brand consultant. It provides tips on building an empire and monetizing a passion project through blogging, social media engagement, and public appearances. The presentation outlines strategies for establishing an expert brand, generating profits, and overcoming challenges in the process of entrepreneurship and empire building.
This deck is what we used to host a LIVE Twitter chat and webinar on Twitter for those wondering how to use it effectively for business and marketing. Enjoy!
This document provides a guide to building an audience on Twitter. It discusses monitoring customer service mentions, using Twitter to reach different parts of the sales funnel like prospecting and driving traffic, and measuring the ROI of Twitter through metrics like engagement, followers, and sentiment. The guide also covers creating an effective profile, targeting the right followers to follow, and engaging your audience through sharing varied content in tweets.
This document provides online marketing strategies for small businesses, including tips for ranking high in Google searches, using social media platforms like Facebook, Twitter, and Pinterest, creating engaging blog content, and utilizing free tools from Google like AdWords, Keyword Tool, and Alerts. Regular posting and engaging with others on social media, writing quality articles and blog posts, and focusing on relevant keywords are emphasized.
Twitter Chats & Hashtags- test content by Stephanie Frasco, VP Social Media M...Sheri Gauthier
Quick PowerPoint created from the article "Twitter Chats & Hashtags - 5 Strategic Ways To Increase Twitter Engagement" by Stephanie Frasco, VP Social Media Marketing. BIO: Stephanie Frasco started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!) Her great article exists here:http://www.convertwithcontent.com/twitter-chats-hashtags-5-strategic-ways-increase-twitter-engagement/
This is a TEST content submission through Slideshare.
Writing and maintaining a blog for your business is a great way to keep in front of customers or clients and position yourself as an expert in your field. A blog can also help drive traffic to your website and rank you higher in search engines.
Blogging sounds like a great idea in theory, but who has the time for it? And how can you use it to promote your business?
If you are thinking about starting a blog or just aren’t sure what to do with a blog that you have, this workshop is for you!
This workshop will answer the 5 Ws for business blogging:
Who should be blogging?
What can a blog do for me and my business? (Also, what is a blog in the first place?!)
Where do I start?
Why should I blog for my business?
When do I find the time to blog?
#GetSocial 2014 Presentation - Understanding Social Media Platforms - Joseph ...GetSocial
This document summarizes best practices for using social media to promote a business. It discusses which channels to use like Facebook, Twitter, Pinterest and LinkedIn. For each channel, it provides statistics on user demographics and tips on how to get started and create engaging content. Tools recommended for social media management include Sprout Social, Tweetcaster, Basecamp, Inkscape and Gimp. The key lessons are to have passion for the channels, have fun, get good at them, focus time using an editorial calendar, push boundaries, serve customers through sharing benefits, and constantly evaluate and improve content.
Twitter is a microblogging and social media platform that allows users to post messages of up to 280 characters known as tweets. It can be used for one-to-one, one-to-many, and many-to-one communication. For businesses, Twitter allows finding and engaging with customers and influencers by following industry experts, participating in relevant conversations, and establishing thought leadership in your field through concise posts. Tools like Hootsuite, Buffer, and TweetDeck help businesses manage their Twitter presence by scheduling posts, analyzing metrics, and monitoring conversations.
The document discusses using Twitter for business and personal purposes. It provides tips on following others, using hashtags and lists to organize content, integrating other social media platforms, and measuring return on investment from Twitter. Examples are given of businesses that use Twitter well and some influencers to follow.
Tips and Tricks from four brilliant Silverback Social employees:
Social Media Community Management, Brand Strategy and creative Social Media Ideas, Event Management
When posting messages on social media ?Tom Sweetlove
This document provides guidance on the optimal times to post on various social media platforms. It discusses how the best times can vary based on the platform, audience, and type of business. Tools are mentioned that can help analyze timing, such as Hootsuite, SocialBro, and Engagor. For each major platform - Facebook, Twitter, LinkedIn, Google+, Pinterest, blogs - usage statistics are given and recommended best and worst times to post are provided based on when audiences are most active. The goal is to maximize reach and engagement by respecting platform differences and audience behaviors.
This document provides an overview of how to use Twitter for business and marketing purposes. It discusses what Twitter is, how to find influencers and thought leaders to follow, how to structure tweets using hashtags, mentions, replies, retweets, and links. It also recommends several tools for managing Twitter accounts and lists, scheduling tweets, and analyzing engagement. Finally, it offers tips on when to tweet, shortening links, avoiding over-tweeting, and other best practices for using Twitter effectively.
Social Media Tips and Tricks for Startups - learn how to put the internet to work for you!
Use the latest apps, optimize post times, and build your reach and engagement!
Digital Marketer, Kathleen Gambale of Molecular shares her experiences in implementing social media marketing in the B2B space. The presentation shares a case study and examples from Facebook, Twitter, Slideshare, YouTube and Flickr. It also takes you through a step by step process for B2B marketers who are looking to enter the world of social media marketing.
ABWA Presentation 05 01-16 - Facebook For Business - SlidesRobert Harshman
On May 3rd, 2016, Nicole, our Social Media Manager, had the privilege and honor of speaking before the Fort Walton ABWA on utilizing Facebook for business. Several attendees requested we post the slides that accompanied her presentation.
Here they are:
As new social media venues and tools are introduced almost daily, it becomes very easy to lose site of your purpose and your image. Search tools allow your potential clients, customers and partners to find practically everything you've ever said online, anywhere.
When you continually think of your name as a brand, you become more than a person online, you become a celebrity/guru/expert/friend. Your Tweets, status updates, blog posts and community contributions take on a larger meaning and theme. People begin to recognize you and pay more attention to your words. Only then can you truly take advantage of social media.
This document summarizes the speaker's experience with blogging and social media. Some key points:
1) The speaker discusses the "4A's" of social media - agenda, achieve, audience, and associate. Their initial agenda was to further their career and be seen as more "digital", but it has evolved to experimenting with ideas and topics.
2) Notable highlights included discovering writing techniques, being offered a job from their blog, and enjoying the writing process. Lowlights were dealing with writer's block and feeling pressure over visitor numbers.
3) The speaker recommends Seth Godin's blog for meaningful sound bites. Their Twitter experience focused on following funny celebrities initially but now aims to spark discussion
Want to up your game on Twitter and get the most out of your time spent crafting tweets? Check out this presentation jam-packed with Twitter tips and tricks, all geared toward helping you put together a stronger Twitter strategy.
Check out the replay of this webinar here: http://app.webinarjam.net/replay/15673/dcf733b980/0/0
*NOTE: This is the original version of this presentation - Please see the TC Camp version for the most recent and comprehensive version. *
Are you on social media?
Do you know which ones you should be on?
Should I have a blog?
Do you think it's all just a bit silly?
Ed Marsh, a 20-year technical writer, shares his experience with blogging and with sites like Twitter, Facebook, and LinkedIn.
The document summarizes The Broke Socialite's journey from working in corporate America to becoming a full-time blogger and brand consultant. It provides tips on building an empire and monetizing a passion project through blogging, social media engagement, and public appearances. The presentation outlines strategies for establishing an expert brand, generating profits, and overcoming challenges in the process of entrepreneurship and empire building.
This deck is what we used to host a LIVE Twitter chat and webinar on Twitter for those wondering how to use it effectively for business and marketing. Enjoy!
This document provides a guide to building an audience on Twitter. It discusses monitoring customer service mentions, using Twitter to reach different parts of the sales funnel like prospecting and driving traffic, and measuring the ROI of Twitter through metrics like engagement, followers, and sentiment. The guide also covers creating an effective profile, targeting the right followers to follow, and engaging your audience through sharing varied content in tweets.
1) The document provides an overview of Twitter and how to use it for business purposes, particularly for those in the construction industry.
2) It discusses what Twitter is, how businesses can use it to increase brand awareness, drive traffic, and improve customer service.
3) The document then gives instructions on how to set up an account, engage with others through tweets, retweets, and direct messages, and provides best practices and etiquette for using Twitter.
Lara Dickson gave a presentation on using Twitter for professional development and promotion. She discussed how to set up an account, who to follow based on interests and locations, what types of content to share like links and live tweets, how to monitor your online reputation, and tools for measuring engagement. She emphasized adding value for followers, managing your personal brand, and putting Twitter to work by promoting your profile on other platforms.
What is Twitter and how do I use it in my small business? This presentation goes over the Twitter basics and how you can use it as a tool to grow your business and connect.
The document provides tips for using Twitter effectively as a social marketer. It discusses how Twitter is an important platform for brands to engage customers and develop relationships. It recommends customizing your Twitter profile, posting engaging content regularly, building your follower base, using hashtags and mentions, creating lists to curate content, hosting Twitter chats, and optimizing different types of Twitter ads including promoted tweets, website cards, and lead generation cards. The goal is to engage audiences and drive leads through a strategic Twitter presence.
Glena Stephenson presents on using Twitter to brand and grow a business. She discusses Twitter basics like setting up an account and profile, best practices, the anatomy of a tweet, who to follow, and using hashtags. Glena also covers how to use Twitter for marketing purposes by establishing a presence, setting goals, and creating marketing campaigns with promotions, contests, and announcements. She demonstrates tools for managing multiple social media accounts. The presentation provides guidance on effectively utilizing Twitter to connect with customers and build a business.
Whether you’re just getting acquainted with Twitter or you’re antsy about dipping your toes in the water, we have a Twitter-specific presentation to cover all of your questions regarding business usage of Twitter.
How can Twitter be used to generate leads for business? How can you use it to widen your business network? How do you tweet? What do you tweet about and how often should you do it? We cover the ins and outs:
- Setting up a profile
- Writing a tweet
- Signs and symbols, hashtags and more
- How to find people to tweet to
- How to grow your follower base
- How to find great content to share
This document provides guidance for executives on using Twitter effectively. It recommends developing a strategic approach to follow relevant accounts, create valuable content, and engage with your audience. Some key tips include being transparent, sharing insights rather than just selling, communicating like a real human, writing well, and committing to regular participation. The document emphasizes that on Twitter, your voice is inseparable from your brand, so people will follow you to understand your company in a deeper way.
The document provides information about Twitter and Instagram, including:
- Twitter has over 300 million monthly active users who tweet 500 million tweets per day. Instagram has over 300 million monthly active users who share 70 million photos per day.
- The documents define key terms used on each platform, such as tweets, hashtags, retweets, and likes. It also offers best practices for using each platform, including posting engaging content and at optimal times.
- Metrics and analytics are discussed to help understand followers and measure engagement. Popular hashtags and influencers are also presented for different industries, including nonprofits.
The document discusses best practices for using Twitter to promote a business. It recommends determining organizational goals for Twitter use, utilizing a branded or personal profile, and following an 80/20 rule of posting conversational, personal tweets 80% of the time and promotional tweets 20% of the time. It also suggests tracking metrics, listening and observing before engaging on Twitter, being authentic, and executing Twitter strategies instead of overstrategizing.
The document provides an overview of how to use Twitter effectively for business purposes. It discusses best practices such as using hashtags, engaging with others, writing compelling tweets, and promoting your Twitter profile on other platforms. The document also demonstrates various Twitter functions like retweeting, favoriting, direct messaging and includes tips to gain more followers over time through regular posting and engagement.
This document provides an overview of how to use Twitter for business purposes. It discusses signing up for Twitter and creating a profile, why businesses should use Twitter to connect with customers and monitor conversations, how to find relevant people and organizations to follow, best practices for engaging on Twitter, and examples of how some businesses like Zappos and political movements have successfully used Twitter.
This document provides an overview of how to use Twitter for business purposes. It discusses signing up for Twitter and creating a profile, why businesses should use Twitter to connect with customers and monitor conversations, how to find relevant people and organizations to follow, best practices for engaging on Twitter, and examples of how some businesses have successfully used Twitter.
This document provides an overview of how to use Twitter for business purposes. It discusses signing up for Twitter and creating a profile, why businesses should use Twitter to connect with customers and monitor conversations, how to find relevant people and organizations to follow, best practices for engaging on Twitter, and examples of how some businesses have successfully used Twitter.
The document provides guidance on how to effectively use Twitter. It explains how to address tweets to individuals using @, how to retweet using the RT button, and how hashtags # work. It emphasizes building relationships over numbers, listening to others, and using Twitter to share information rather than self-promote. It also offers tips on using tools like Hootsuite to manage time and multiple accounts, monitor reputation, and allow Twitter engagement even when offline.
The document summarizes a Twitter workshop that covered topics like what Twitter is, how to use it, tips for an effective Twitter presence, and integrating Twitter into an overall online marketing strategy. It lists speakers at the workshop and provides information on growing Twitter trends. Examples of Twitter management tools, books on social media marketing, and related blogs/websites are also included.
Twitter is a social media platform that allows users to share messages called tweets that are limited to 140 characters, and it has over 100 million active users who send around 250 million tweets per day. The document provides information on how to start conversations and engage with others on Twitter, what Twitter can do for individuals and organizations, Twitter terminology and etiquette, and best practices for using Twitter to connect with others.
The document provides training and guidelines for using Twitter to promote a brand. It discusses why companies should use Twitter, including to increase sales, create conversations, and build customer relationships. It recommends posting 1-2 times per day and provides terminology for things like handles, tweets, hashtags, and retweets. The document stresses defining a brand personality, responding promptly to customers, and crafting tweets with clear objectives and calls to action. It provides examples of effective tweet strategies and emphasizes avoiding inappropriate responses that could damage a brand.
This document provides guidance on using Twitter to enhance teaching. It discusses setting up a Twitter account and profile, strategies for engaging followers, and developing a social media policy for staff. The key recommendations are to use Twitter to showcase the school's achievements, engage in discussions with other educators, and make learning fun by sharing content and activities. Educators are encouraged to develop a Twitter strategy with clear objectives and guidelines for generating engaging content to inform and interact with parents, students, and the broader community.
Bellwether Magazine - Revolutionizing Business - Fall 2018Blytheco
It's not a matter of if your company will transform, it's a matter of when it will transform. With that in mind, this Fall 2018 issue of Bellwether is full of ideas to help you and your organization plan for a business revolution.
The Medical Device Manufacturer's Quick Reference Guide to UDIBlytheco
Medical device manufacturing companies and the healthcare industry in general have been struggling with medical device tracking and recalls for a number of years. Over the last decade, medical device recalls have doubled.
As a result, the FDA has introduced requirements for Unique Device Identification (UDI). Are you up to speed on the requirements and deadlines? See our infographic for a quick reference tool.
Compete to Win by Comparing CRM: Technology, Mobility, and PersonalizationBlytheco
The right sales, marketing, and service management software can position your team to win more business and drive new levels of revenues by enabling:
Accelerated sales and improved forecasting
Targeted marketing campaigns
Exceptional service
Key benefits in mobility, integration, and personalization
How do you know what CRM solution is right for you? Join us for our webinar series “Compete to Win: Compare Salesforce, SageCRM and SalesLogix”.
In two 30-minute webinars, we’ll compare SageCRM, Infor Saleslogix, and Salesforce across major functional categories and arm you with the information you need to make a decision.
Bellwether Magazine - Leadership Now - Second Quarter 2015Blytheco
This issue is focused around celebrating leadership. Both in ourselves, in those that lead us, and in those that we lead. Everyone at every level in your organization can be a leader. We are faced every day with the challenge of balancing our own anxiety, our personal goals and ego and the ability to lead others. When we are in times of stress and high pressure sometimes we allow our ability to lead turn into management by fire instead of becoming something inspiring.
The document compares the sales, marketing, and service capabilities of SageCRM, InforCRM, and Salesforce. It provides an overview of each solution, then dives deeper into the capabilities of each for sales, marketing, and service. Key differences are noted such as pricing, deployment options, functionality out of the box versus with additional addons. The conclusion emphasizes that capabilities are similar across many solutions and fit is more important, advising attendees to understand their business priorities and work with a partner with expertise in multiple tools.
Compare 3 Accounting and Operational Systems: Distribution CapabilitiesBlytheco
With hundreds of system options on the market today, when you are ready for a change, how do you know which is best for you?
Join us for our webinar series “Compare 3 Top Accounting/Operational Systems”. In three 30-minute webinars, we’ll look at Sage 100, Quickbooks, and Microsoft Dynamics across major functional categories and arm you with the information you need to make a decision.
Events include:
• Finance and Reporting Capabilities across 3 Solutions – September 10
• Distribution Capabilities across 3 Solutions – October 14
• Manufacturing Capabilities across 3 Solutions – November 11
The Role of Technology in Food Processing Compliance and TraceabilityBlytheco
The number of food and beverage recalls has nearly tripled since 1999, according to a Deloitte Consulting report.
Cost-effective, future-oriented systems to help mid-sized companies support their teams by streamlining production, getting more from less, and tracking food safety and quality are becoming increasingly important in this risk-intensive environment.
Join us for this unique online seminar featuring a panel of experts discussing how automation help food manufacturers manage the risks and compliance burden they face.
Replatforming Series: Know Your Payment OptionsBlytheco
Join us for the final event in the series "Are You Ready for Replatforming?" to learn about the pros and cons of using various popular payment options to fund your business software investment. Our special guest is Mark Grimes from Blytheco partner Dimension Funding!
Compare 3 accounting and operational systems financial and reporting slides...Blytheco
This document summarizes and compares the key capabilities of Sage 100, Microsoft Dynamics GP, and QuickBooks accounting and operational systems. It provides an overview of each system's financial capabilities including system security, traceability of transactions, intercompany transactions, tax filing, and workflows. It also examines reporting capabilities such as financial reporting, dashboards and KPIs, and multicompany consolidation. The document concludes with a brief discussion of where each solution fits best based on factors like industry focus, technology orientation, and implementation support.
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With hundreds of system options on the market today, when you are ready for a change, how do you know which is best for you?
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Compare 3 Accounting and Operational Systems: Financial and Reporting Capabil...Blytheco
With hundreds of system options on the market today, when you are ready for a change, how do you know which is best for you?
Join us for our webinar series “Compare 3 Top Accounting/Operational Systems”. In three 30-minute webinars, we’ll look at Sage 100, Quickbooks, and Microsoft Dynamics across major functional categories and arm you with the information you need to make a decision.
Are You Ready for Replatforming? Cloud vs. On-PremiseBlytheco
This webinar discusses the differences between cloud and on-premise software solutions. It defines cloud as technology accessed as a service through the internet, while on-premise refers to software installed locally. The webinar explores pros and cons of each approach and how they may fit different business needs. It also uses a sample company called Acme Distribution to illustrate how different stakeholders could view cloud vs on-premise options.
How to Evaluate Solutions and Build your Evaluation CommitteeBlytheco
In the fourth installment of the series "Are You Ready for Replatforming?", we take a look at a formalized process for creating criteria and steps for making an ERP or CRM solution transition, including who should be involved in the process and how they should participate.
How to Build a Business Case for ERP ReplatformingBlytheco
As part of Blytheco's "Are You Ready for Replatforming?" online class series, this presentation walks through the whys, hows, and specifics of how to create a winning business case for ERP transition.
Many BusinessWorks users are finding that it's the right time to explore their options for the next step in their ERP roadmap. If you are seeking the right technology step for your company's future, join us to learn more about the options available to you.
Bellwether Magazine from Blytheco - The Ecommerce Issue - Q1 2014Blytheco
The document is a catalog listing various business software solutions that integrate with Sage ERP and other systems. It provides brief descriptions and pricing information for products in categories like document management, alerts and workflow, ecommerce, shipping, mobile, sales intelligence, and human resources. The solutions aim to enhance functionality in areas like digital filing, automation, supply chain management, business analytics, and payroll/HR. Pricing ranges from monthly subscriptions starting at $300 to implementations beginning at $4,000 or $25,000 depending on the solution and company size.
NetSuite and Sage ERP X3 Solution SpotlightBlytheco
When researching the right ERP solution for your business, we know it can be challenging to get information that compares the solutions head to head. Join us to see how NetSuite and Sage ERP X3 match up in a variety of areas including technology, user interface, functionality, and more.
Many Sage 100 customers are seeking a solution for the next phase of their business lifecycle. The next step for many Sage 100 customers is Sage ERP X3, the enterprise level ERP solution.
Know your options - review our webinar featuring a panel of experts from Blytheco to see a comparison of the products, and the pros and cons of moving to X3.
The Checklist for Modern ERP: ERP Made SexyBlytheco
Who says ERP can't be glamorous, even sexy? Modern capabilities in systems such as Sage ERP X3 and Netsuite transform your business process with a streamlined user interface, integrated workflows, and robust features, all backed up by reliable technology with your choice of deployment platform. Modern ERP is the secret sauce behind growing, forward-looking companies.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
3. Apryl Hanson, Blytheco
Director of Customer and Partner Strategy
Editor of Bellwether Magazine
Director, Blytheco Advanced Marketing
@aprylhanson
@blythecollc
Think.blytheco.com – blog
www.blytheco.com/BAM
4. If you are on
Twitter please
tweet anything
you find
compelling with
hash-tag #blydea
5. What will you learn?
3 Take-a-ways
1. The basic how to’s of Twitter
2. How to be good at Twitter for business
3. Tips to develop leads through the use of Twitter
6. The Basic how to’s of Twitter
● Considered micro-blogging site
● Exchange of ideas
● Inclusion of images and links
● Extension of your online content – including blog
● 140 characters
● Meant to build relationships and break the ice
7. The Basic how to’s of Twitter
Twitter
handles need
strategy too
@WHAT?
8. The Basic how to’s of Twitter
● How to Set Up Twitter
● Visit the Twitter Homepage and click on the "Join the
Conversation" button in the bottom middle of the
page.
● Create your Twitter handle; hopefully you'll be able
to grab your personal brand and/or company name!
● Personalize your profile by adding a photo, brand
your background, add your location, link to your
website, and write a short bio.
9. The Basic how to’s of Twitter
● How to use Twitter
● @ (Reply) - to publicly say something to another Twitter user, place the @ symbol
directly before their username (i.e. @Blythecollc Awesome blog post today!). That
user will see that you have said something to him.
● RT (Retweet) - to forward another Twitter user's tweet to your followers, place RT
@ directly before their username and copy their Tweet (i.e. RT @kylejames State
of the Twittersphere - Q4 2008 Report http://is.gd/d3Ms). This can also be done in
a lot of tools by using the forward button.
● DM (Direct Message) - to privately say something to another Twitter user in the
form of a Direct Message, place a "d" before the username (i.e. d BlythecoLLC
Awesome blog post today!)
● # (Hashtag) - to add to the conversation about a specific topic that multiple people
are discussing, use a # hashtag before a phrase (i.e. Learning a lot from the
#Blydea webinar!)
31. What You Learned
● The basic how to’s of Twitter
● How to be good at Twitter
● Business tips for Twitter
● Tips for developing leads
32. Inbound Marketing Strategy
● Don’t know where to
start?
● We can help
● Free Marketing
Evaluation
www.blytheco.com/BAM
33. Questions?
Thank you for joining me
ahanson@blytheco.com
@AprylHanson
@blythecoLLC
949-583-9500 X 1180
Editor's Notes
Twitter is considered a micro-blogging website? What is the definition of micro-blogging and how can this be a good thing for business, you may ask. Micro-blogging can be defined as content that is smaller that an actual blog and allows users to exchange ideas and small elements of content like short sentences, images and links. Twitter should be considered an extension of your online content, including your blog and is a way to share your ideas and content with those who follow you.Twitter was designed to be very compatible with mobile phones through text messages; each update is limited to 140 characters. The 140 characters allows you to be put in a box, yet we know that when limitations like this are put on people, especially marketers, what you get is a creative response. Twitter is, most importantly, a tool for building relationships with users. Because people tweet what is going on in their lives and share relevant and personal information it is a way to better understand people without ever having met them. When actually meeting individuals either in person or on the phone information pulled from twitter can be great for "breaking the ice". As long as you approach Twitter from the stance of building relationships and authority first and business second it will make much more sense and you will stand a much better chance to succeed.For information on how to get signed up for Twitter and why you would want to use it visit our Twitter 101 starter guide and use that in conjunction with the information in this white paper to create success in your organization.
Twitter handles are your naming convention in Twitter. It is like your address and how people will find you. You want something that isn’t too long but is also memorable. People should be able to identify with you, and if it is your brand it should be a form of the business name.We often get asked if it should be someone’s personal account tweeting on the company’s behalf or if it should be at an organizational level. The answer is both. Social media takes a village at it requires more than just the brand interacting with people. Because Twitter is a social tool, people want to also interact at the people within your organization who should be supporting the company’s message. Try to find a name that is the closest to your brand, or what you do. For your personal Twitter handle we recommend your name or a version of your name that people will remember. Don’t wait to register your name because with over 300 million people being a part of the Twitter universe, names are becoming challenging to find.
Updates on Twitter have a 140 character limit. With "micro-blogging" you'll be posting very short updates, comments or thoughts. Remember, it's a discussion, not a broadcast. With the 140 character limit, if you have a really long URL, that doesn't leave much room for. Most people on Twitter use bit.ly to shorten their links.Before you are ready to go out and begin following people on twitter it is important to understand some of the special commands used in Twitter and some potential valuable reasons to tweet.
There are certain strategies when deployed on Twitter that can make you look like a rock-star. A lot of people don’t think about the strategic elements of Twitter, in fact they are very much caught in the moment of what is happening now on Twitter and don’t think of themselves as potential influencers. We want you to be an influencer and a master at this personally and for your brand.
There are a lot of theories about how to get followers on Twitter. In fact, there are services that you can pay for that can instantly within a few days get you more followers. These followers may or may not assist you in spreading your message and may not be the right audience. What you want to find is the right audience that wants to hear your message and we believe the only way to do that is by developing it organically. There are a few services that we would recommend that are based on a following strategy focused around topics and content, and those may help you build a listening audience. For more information regarding this please contact us directly. Developing followers organically requires to things. It requires that you be present and responsive and it also requires that you follow people that you find interesting. About 65% of the people you follow will follow you back. We note to be present and responsive because when you are engaged and actively participating in conversations, hashtag usage and following, and great content sharing you will see that your followers will increase. Interaction is a big element in gaining a following. The more active you are the more followers you will develop a relationship with. Additionally, the quality of your content will assist you in developing a following of people who want to listen to your message.
Being ActiveBeing active on Twitter means that you must:Thank people for following youBe involved in conversations and respond to what people are postingFollow hashtags that are important topics to your business and follow influencers in that marketRetweet content that others are sharing that is important to your audienceThese are all things that will help you in gaining followers which will also earn you some Twitter street cred.
Quality of ContentThe strength and quality of your content is a big element in gaining a following that will work for you. If you regurgitate the same messaging often, your followers will easily tire and stop following you. You have to find new ways to reuse content and you need to send your messages at different times of the day. You also need to mix your business messages in with personalized messages that share more of the personal side of your organization. Not all of your content needs to be original, in fact, often times you can earn more followers by sharing relevant information from third party sources.
When to ShareShare at different times of the day. Twitter is all about what is happening now. If you shared something three hours ago and not everyone that follows you was watching, they missed your message. That doesn’t mean that you regurgitate the same message over again, but maybe say it in a different way. This way, you will not be boring those that did see your message and you will stay fresh – and you can still spread the same content and use it multiple times.
How to Be Interactive Without Hanging Out on Twitter All DayDon’t get on Twitter and blast out five messages and think you have been active for the day. You need to set your Twitter options up so that you can be engaged but not have to sit in the tool all day long. Inside your Twitter account you can go to Settings at set-up your notifications to come to you as you best think they will work for your organization. As you can see here I’ve selected to be messaged when anyone uses my name. This can be key when working with a brand so that you will know the instant that your brand is being mentioned. This will allow you to respond to both positive and negative messages quickly. You will also want to look at mobile settings, in which you can have text messages sent to you when certain triggers happen. This way if you aren’t available via e-mail you can use text messages to make sure that you can interact.
Using the 140 Characters WiselyThere are theories on how many characters you should use to make it easy for information to be passed along. If you use all 140 characters, then it makes it very challenging for someone to take that message and retweet it. In fact, to take a 140 character message and retweet it you need to usually modify it in some way. Don’t make your followers work that hard. Try to use as little characters as possible but still get your message across allowing others to add to what you have said and pass it along
Don’t Forget Hashtags (#)The # (number sign) in front of any word or phrase indexes that content and allows people to follow that phrase or word to watch the conversation. You will see this a lot at conferences in which a hashtag related to the conference will be used so that all attendees can share content and those that are not there can be a part of the conversation and knowledge without physically being present at the show. You can create hashtags as a part of your business to start discussions about particular topics. We have a hashtag #Blydea in which we are encouraging business leaders to share their business ideas with a community of business leaders. If you want to see how it works, follow the hashtag #blydea by setting up a saved search in your tool of preference or on Twitter itself and become a part of the conversation
What Not to ShareDon’t share anything that may negatively impact your brand. As you may have noticed from the news – Twitter spreads quickly. You will want to stay away from any subjects that may negatively impact your brand image that you want to achieve.
It’s Not All About YouRemember that Twitter is about sharing content with your audience and appealing to them. The minute you make it too much about you (shamelessly plugging a particular product or service) you become less interesting and you may get un-followed. Try to make your content relevant and timely. Mix in business with personal to show you are a well rounded brand.
Don’t Share Just to Share – Have a PurposeWe like to make light of topics and have a webinar called “If you liked it then you should’a put a click on it” which quotes a Beyonce song but makes the point that if you are getting people to click and have no where for them to go, and nothing for them to do, then it is essentially a wasted opportunity to engage with a follower. We call this a Call to Action or CTA. Not only does your content have to be good, it has to include hashtags, it must be easy to share by being less than the allotted 140 characters AND it must go to a place most of the time that has something for your follower to do . Great calls to action are:Blog articles with the CTA for more informationWhite paperseBooksComparison guides
Engage your senior executives in social media. You can make and manage connections with prospects, customers, bloggers and other influencers. Senior executives typically have little time to write a blog or answer lots of messages and friend requests on Facebook. If your CEO can send a text message, they can use Twitter from anywhere in the world. Twitter is perfect for any influential senior executive who is always on the road meeting with people and who has some interesting opinions on your market. If you can translate those messages into a blog, and tie them back to a particular CTA you can then take their messages and use them not only to develop the relationship but to engage.
Build and maintain PR relationships media / bloggers. It is really easy to follow someone on Twitter. And you'll be surprised how often they decide to follow you as well. It's often an easier way to connect with influential people in the media instead of calling and emailing them. I have used this technique and Twitter really has the ability to bring two people together quickly and easily. I recently was reading a blog in Harvard Business Review and at the end it had the Twitter handle for the author. I went out and followed him, and he followed me back and sent me a message. We are both in the same industry yet he is in China and I am in the U.S. We have now engaged in a conversation that would have never existed without Twitter.
Promote blog articles, webinars, interesting news and more. It’s really easy to post a link to something in Twitter. If you have RSS feeds like a blog you can even feed that to Twitter automatically. Be careful of not automating too much so that you become impersonal. This does not work on Twitter. You need to be authentic in your messaging.
Announce specials, deals or sales. If you are a retailer or anyone who often has special offers, you can use Twitter to announce these deals instantly to a large audience. Amazon is a great example of this. Their Amazon Deals twitter account has thousands of followers who are interested in deals that get posted to this account
Live updates on events or conferences. If you participate in a large trade show or run your own corporate event, you can use Twitter to announce last minute changes or cool events that are happening. If you can excite your audience into sharing on twitter you can get a whole lot of extra exposure. With conferences you can extend offline events into online marketing buzz.
By clicking on the prospect's Twitter profile, it’s easy to eliminate those with little chance of purchasing. You would do this if you are engaging with someone for the first time that is tweeting about the same subject. You will also want to go after certain customers and follow them and engage with them on Twitter if possible. For instance, if you combine some tools like InsideView and Twitter you can run lists of prospects and see if they have a twitter handle. You can then follow them and engage with them on Twitter to build rapport.
Demonstrate that you have actually read and understand their tweet. As we have mentioned before, if you aren’t personalizing messages people won’t feel that you are sincere and they will stop following you. Tips can be to use words from the original tweet. By doing this you prove to the reader that your tweet was specific to them. Avoid canned pitches that can seem too much like spam and cause you to lose credibility with followers
People don't like feeling sold on a solution, they want to feel as though they've come to the solution on their own. Think about how you would want someone to engage with you on Twitter. We’ve found success by directing people to a blog article that directly addresses the specific need (and make sure that it has a specific CTA so that if they are interested in more they can engage with you). Also, testimonials from past customers with a similar problem or a similar industry work well too. Never direct people to a product page.
We have actually found that the quicker the response is the better. You don’t want to seem like you are stalking anyone, but everyone has some understanding that when you send a message to a brand, they should be monitoring that brand and respond. You can use tools like Hubspot to track your social media terms to find people to engage in conversations with. We aim to respond to tweets at least four times a day as part of our eCommerce marketing efforts.
While we get more retweets than we do Tweets that directly lead to sales, we believe these ReTweets still have value as they serve as referrals for our brand. Regardless of whether a visitor makes a purchase, we want them to have a positive experience. Acknowledging the person's need is the key to building a connection. And while they might not need us now, they may remember us in the future. Try to refer people to the right resource if you have a relationship. This can go along way for not only your brand but for your relationship to those that you are referring business to. They will likely return the favor.