Twittering at ITV

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An insight into how ITV publicists use Twitter for promotion and engagement from @garyandrews

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  • Twittering at ITV

    1. 1. Twittering at ITV Gary Andrews ITV web editor & publicist
    2. 2. All about me Publicist. Writer. Journalist. Blogger. Twitterer.
    3. 3. The start of a beautiful friendship Why we love Twitter
    4. 4. It's just another communication tool
    5. 5. But these are all human (of sorts)
    6. 6. So why do we Twitter?
    7. 7. The Luther Blissett Effect
    8. 8. Or, if you prefer it, the shoe effect
    9. 9. There's a bit more to it than Luther and shoes <ul><ul><li>Fangagement </li></ul></ul><ul><ul><li>A quick way to get news out there... </li></ul></ul><ul><ul><li>... and respond to questions about it </li></ul></ul><ul><ul><li>Another way of contacting journalists </li></ul></ul><ul><ul><li>A GREAT way to pitch bloggers </li></ul></ul><ul><ul><li>Online reputation management  </li></ul></ul><ul><ul><li>Rebuttals </li></ul></ul><ul><ul><li>Generating stories </li></ul></ul><ul><ul><li>Getting the talent out there </li></ul></ul>
    10. 10. Our Twitter family
    11. 11. And we interact...
    12. 12. The talent 90,728 followers
    13. 14. The publicists
    14. 15. We are human!
    15. 16. ITV Twitter in action
    16. 17. FA Cup on ITV
    17. 18. I'm A Celebrity...
    18. 19. Stockwell
    19. 21. &quot; Should YOUR company blog? It depends.   Should YOUR company have a Facebook page? It depends.   Should YOUR company be on Twitter? It depends.   If YOUR company IS on Twitter, should it be a person or a brand? It depends.   ANYONE who says they know the answers to these questions without taking a look at your business model, goals and objectives and listening to your customer base should be taken with a very large grain of salt.   There are no easy answers. &quot; Shannon Paul: There are no easy answers Shannon Paul, Detriot Red Wings New Media PR (@shannonpaul)
    20. 22. A few tips... <ul><ul><li>Engage </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Do your homework </li></ul></ul><ul><ul><li>Give your feed personality </li></ul></ul><ul><ul><li>Do you want a personal feed or a branded feed? </li></ul></ul><ul><ul><li>Don't get drawn into arguments </li></ul></ul><ul><ul><li>It is a conversation NOT a lecture </li></ul></ul><ul><ul><li>Don't auto-follow </li></ul></ul><ul><ul><li>Don't spam </li></ul></ul><ul><ul><li>You can tell you followers news they're interested in... </li></ul></ul><ul><ul><li>... and help when they need it </li></ul></ul><ul><ul><li>THERE'S MORE TO ONLINE PR THAN TWITTER! </li></ul></ul>
    21. 23. Thank you! [email_address] twitter.com/garyandrews twitter.com/itvinsider

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