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Twitter terri cooper board room breakfast

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How to harness Twitter in the Small- Medium Business context. A presentation specifically for Terri Cooper's BoardRoom Breakfast, conducted in November 2010

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Twitter terri cooper board room breakfast

  1. 1. HOW TO HARNESS TWITTER FOR BUSINESS AND BRAND BUILDING Twitter
  2. 2. Most Powerful Channel Ever .... <ul><li>Traditional ‘Broadcast’ Media </li></ul><ul><li>One-way </li></ul><ul><li>Expensive </li></ul><ul><li>Mass market </li></ul><ul><li>Social Media </li></ul><ul><li>Free or low-cost </li></ul><ul><li>Multi-way dialog </li></ul><ul><li>High market segmentation & targeting </li></ul><ul><li>Choose who you talk to </li></ul>
  3. 3. <ul><li>OR IN YOUR LIFE FOR THAT MATTER? </li></ul>Where Does Twitter ‘Fit’ in Your Business?
  4. 5. Twitter <ul><li>Networking on hyper-drive ... </li></ul><ul><ul><li>Earning the right to ask a favour </li></ul></ul><ul><ul><li>Multiple conversations, right at your finger-tips </li></ul></ul><ul><ul><li>Can see connections amongst your ‘network’ / tribe that you didn’t know existed </li></ul></ul>
  5. 6. Why Tweet? <ul><li>To build your profile </li></ul><ul><li>Increase your network </li></ul><ul><li>To build relationships </li></ul><ul><li>To expand your datatabase </li></ul>
  6. 7. <ul><li>Twitter has been criticised for posting a lot of pointless posts. One company even reported that 40% of all tweets are ‘pointless babble’. </li></ul><ul><li>What nonsense. </li></ul><ul><li>Most conversation is pointless babble, but it’s the small talk that deepens trust, builds relationships, and allows people to like each other. </li></ul><ul><li>-Joel Comm, Twitter Power 2.0 </li></ul>Blah, blah, blah
  7. 8. The Basics
  8. 12. Twitter Jargon <ul><li>RT = retweet </li></ul><ul><li>@ replies </li></ul><ul><li># (hash tag) </li></ul><ul><li>Trending Topics </li></ul><ul><ul><li>FollowFriday #FF </li></ul></ul><ul><li>DM </li></ul>
  9. 13. <ul><li>GET TWEETING </li></ul>How To ....
  10. 14. Getting Started <ul><li>Are you on Twitter yet? </li></ul><ul><ul><li>Personal or business name </li></ul></ul><ul><ul><li>Importance of photo </li></ul></ul><ul><ul><li>Pithy, relevant bio (160 characters) </li></ul></ul><ul><ul><li>Background </li></ul></ul>
  11. 15. What Are You Tweeting? <ul><li>Core Marketing Message </li></ul><ul><ul><li>What do you want to be known for? </li></ul></ul><ul><ul><li>What will add value to your profile & reputation </li></ul></ul><ul><ul><li>What will help fill your sales funnel? </li></ul></ul>
  12. 16. What Are You Tweeting? <ul><li>But I’ve got nothing to say ... </li></ul><ul><ul><li>What you’re doing </li></ul></ul><ul><ul><ul><li>Mundane </li></ul></ul></ul><ul><ul><ul><li>PR / promotional </li></ul></ul></ul><ul><ul><li>RTs – forwarding on someone else’s tweet </li></ul></ul><ul><ul><li>Replies </li></ul></ul><ul><ul><ul><li>Encouragement </li></ul></ul></ul><ul><ul><ul><li>Congratulations </li></ul></ul></ul><ul><ul><li>Links </li></ul></ul>
  13. 17. Twitter Etiquette <ul><li>It’s Public!!!! </li></ul><ul><li>To automate or not to automate </li></ul><ul><li>7 ‘value-add’ tweets before a promo tweet </li></ul><ul><li>Give Credit, follow-back – be ‘in’ exchange </li></ul><ul><ul><li>Time-appropriate </li></ul></ul><ul><li>Minimise abbreviations </li></ul><ul><li>Stick to 140 characters </li></ul><ul><ul><li>If you want to be RT’d keep it to 120 </li></ul></ul>
  14. 18. Building Your Tribe <ul><li>Quality or Quantity? </li></ul><ul><li>Finding people to follow </li></ul><ul><ul><li>Follow people you know </li></ul></ul><ul><ul><li>Follow the people they follow </li></ul></ul><ul><ul><li>Search for people with similar interests </li></ul></ul><ul><ul><li>See who is being ‘RTd’ & ‘@’ </li></ul></ul><ul><li>Find ‘experts’ & influencers(twitter search) </li></ul>
  15. 19. Building Your Tribe <ul><li>Remember – it’s all about the conversation </li></ul><ul><ul><li>Look for people you already know </li></ul></ul><ul><ul><li>Tweet your blog </li></ul></ul><ul><ul><li>Respond to requests (anyone know a .... ?) </li></ul></ul><ul><ul><li>Leverage other social media platforms (e.g. Facebook, LinkedIn) </li></ul></ul><ul><ul><li>Put your Twitter name in signatures, business cards etc. </li></ul></ul><ul><ul><ul><ul><ul><li>From Twitter Power 2.0, by Joel Comm </li></ul></ul></ul></ul></ul>
  16. 20. <ul><li>TWEET ‘YOUR’ WAY </li></ul>How To ...
  17. 22. Integration with other Platforms <ul><li>Facebook </li></ul><ul><ul><li>Load the Twitter app in Facebook OR </li></ul></ul><ul><ul><li>TweetDeck OR </li></ul></ul><ul><ul><li>Hootsuite OR </li></ul></ul><ul><ul><li>Social Oomph </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>LinkedIn Settings </li></ul></ul>
  18. 23. Out and about <ul><li>iPhone / iPad </li></ul><ul><ul><li>Echofon </li></ul></ul><ul><ul><li>TweetDeck </li></ul></ul><ul><ul><li>Twitterific </li></ul></ul><ul><li>TwitPic </li></ul>
  19. 24. 4-week plan <ul><li>Top priority for you </li></ul><ul><ul><li>Setting up your account? </li></ul></ul><ul><ul><li>Bio? </li></ul></ul><ul><ul><li>Strategically expanding your tribe </li></ul></ul><ul><li>Specific tasks </li></ul><ul><ul><li>Why? </li></ul></ul><ul><li>Additional Resources </li></ul>

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