This presentation is about starting a social media campaign and platforms for your crowd funding and start up businesses. Many Kickstarter, IndieGoGo, Go Fund Me campaigns need social media to survive. Here's how to use Facebook and Twitter to make the money and keep moving!
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
Is Social Media Marketing for You? MainStreetChamber - CaliforniaDon Osborne
MainStreetChamber California helps local, small business owners learn about social media marketing and determine if it's right for them. Do you know whether it's right for your local, small business?
This presentation is about starting a social media campaign and platforms for your crowd funding and start up businesses. Many Kickstarter, IndieGoGo, Go Fund Me campaigns need social media to survive. Here's how to use Facebook and Twitter to make the money and keep moving!
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
Is Social Media Marketing for You? MainStreetChamber - CaliforniaDon Osborne
MainStreetChamber California helps local, small business owners learn about social media marketing and determine if it's right for them. Do you know whether it's right for your local, small business?
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...Rodger Johnson
This is a basic presentation of social media tools companies can use to build better relationships with customers and prospects. The information is intended to be a primer.
One attendee said this about my course: Excellent training yesterday, Rodger was a great choice, best $49 I ever spent on Social Media.
Uncover the most common monster mistakes people make when marketing on Twitter!
Find out the most shocking reasons people fail to get significant traffic from Twitter, and how you can avoid the same fate!
Discover the top tricks for making the most out of your marketing efforts onTwitter!
Learn what Twitter visitors really want. (Once you get this right, your success will improve immediately!)
And much, much more!
Gerald
gerald-pilcher.com
In the past week, I’ve been ask multiple times ...“How do I convert sales from social?”. This question is at the heart of all social marketers - while I truly do believe that there's a lot more to social networking than driving sales, the bottom line is that without sales your business would go broke. Converting fans into customers is not something that's going to happen overnight, it’s a long process of providing value with amazing content, being a part of the community, and helping others. Here are a few elements to consider when seeking to convert your social communities into paying customers.
Grab Consumer Attention with Minimum Marketable EventsRodger Johnson
This slidedeck explains what a minimum marketing event is, gives three examples of an MME, and explains the types of consumers who are impacted most by MMEs. Included in this presentation are three communication tactics to promote MMEs.
If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to Twitter will show you how to set up an account and use it to your advantage.
You've probably heard of Twitter, but if you've visited Twitter.com - or even gone further and signed up - it might not be clear what the business value is of this real-time communication channel actually is. This webcast aims to change all that and show you how to grab the power of Twitter for (fun) and profit! (September 15, 2010)
You’ve got Twitter, Facebook, and Pinterest campaigns planned through year’s end, everything is humming along smoothly, and your analytics look great. Suddenly! Your social media manager announces she’s taking a job overseas!
The ups and downs of Twitter. Did you know that 60% of new Twitter users quit using this social platform within the first week! That's because once you set-up your account, people ask Now What? Twitter for Business will show you how to connect and start creating meaningful business and personal benefits right away! You'll learn secrets to building influence on Twitter and ways to build an audience that wants to connect to you. Get on the road to social media influence and business success!
Integrating Social Media into Your Alumni Marketing StrategyPaul Prewitt
A discussion on ways to integrate social media into your organizational marketing strategy. Learn how you can utilize social media to accomplish your strategic goals and engage your alumni.
If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!
Get the book http://socialmediaforeventsebook.com - An infographic about using Twitter for event marketing, sales, event PR, customer service, research.
Twitter is a powerful tool for #eventprofs. This infographic will give you top tips in regards to:
- What events is it best for?
- What is the Twitter etiquette for event planners?
How to Generate Leads on Twitter in 25 Minutes a DayHubSpot
Getting through the noise on Twitter can be tough, and generating real business value from it can be even more difficult! That's why we partnered up with Twitter to give you an exclusive webinar to cover how you can see success in under 25 minutes a day. View the recorded webinar here: http://offers.hubspot.com/generate-leads-on-twitter-webinar
HubMasters - How to go from 0 to 80,000 engaged Twitter FollowersHubSpot
HubSpot invited social media power influencer, Lilach Bullock to tell her story of how she grew her Twitter following from 0 to over 82,000 engaged brand evangelists. Not only that, but Brian Lavery of Twitter joined to reveal his secret to growing and engaging your followers.
For a free consultation with Lilach Bullock, click here http://www.commsaxis.com/webinar-follow-up/
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...Rodger Johnson
This is a basic presentation of social media tools companies can use to build better relationships with customers and prospects. The information is intended to be a primer.
One attendee said this about my course: Excellent training yesterday, Rodger was a great choice, best $49 I ever spent on Social Media.
Uncover the most common monster mistakes people make when marketing on Twitter!
Find out the most shocking reasons people fail to get significant traffic from Twitter, and how you can avoid the same fate!
Discover the top tricks for making the most out of your marketing efforts onTwitter!
Learn what Twitter visitors really want. (Once you get this right, your success will improve immediately!)
And much, much more!
Gerald
gerald-pilcher.com
In the past week, I’ve been ask multiple times ...“How do I convert sales from social?”. This question is at the heart of all social marketers - while I truly do believe that there's a lot more to social networking than driving sales, the bottom line is that without sales your business would go broke. Converting fans into customers is not something that's going to happen overnight, it’s a long process of providing value with amazing content, being a part of the community, and helping others. Here are a few elements to consider when seeking to convert your social communities into paying customers.
Grab Consumer Attention with Minimum Marketable EventsRodger Johnson
This slidedeck explains what a minimum marketing event is, gives three examples of an MME, and explains the types of consumers who are impacted most by MMEs. Included in this presentation are three communication tactics to promote MMEs.
If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to Twitter will show you how to set up an account and use it to your advantage.
You've probably heard of Twitter, but if you've visited Twitter.com - or even gone further and signed up - it might not be clear what the business value is of this real-time communication channel actually is. This webcast aims to change all that and show you how to grab the power of Twitter for (fun) and profit! (September 15, 2010)
You’ve got Twitter, Facebook, and Pinterest campaigns planned through year’s end, everything is humming along smoothly, and your analytics look great. Suddenly! Your social media manager announces she’s taking a job overseas!
The ups and downs of Twitter. Did you know that 60% of new Twitter users quit using this social platform within the first week! That's because once you set-up your account, people ask Now What? Twitter for Business will show you how to connect and start creating meaningful business and personal benefits right away! You'll learn secrets to building influence on Twitter and ways to build an audience that wants to connect to you. Get on the road to social media influence and business success!
Integrating Social Media into Your Alumni Marketing StrategyPaul Prewitt
A discussion on ways to integrate social media into your organizational marketing strategy. Learn how you can utilize social media to accomplish your strategic goals and engage your alumni.
If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!
Get the book http://socialmediaforeventsebook.com - An infographic about using Twitter for event marketing, sales, event PR, customer service, research.
Twitter is a powerful tool for #eventprofs. This infographic will give you top tips in regards to:
- What events is it best for?
- What is the Twitter etiquette for event planners?
How to Generate Leads on Twitter in 25 Minutes a DayHubSpot
Getting through the noise on Twitter can be tough, and generating real business value from it can be even more difficult! That's why we partnered up with Twitter to give you an exclusive webinar to cover how you can see success in under 25 minutes a day. View the recorded webinar here: http://offers.hubspot.com/generate-leads-on-twitter-webinar
HubMasters - How to go from 0 to 80,000 engaged Twitter FollowersHubSpot
HubSpot invited social media power influencer, Lilach Bullock to tell her story of how she grew her Twitter following from 0 to over 82,000 engaged brand evangelists. Not only that, but Brian Lavery of Twitter joined to reveal his secret to growing and engaging your followers.
For a free consultation with Lilach Bullock, click here http://www.commsaxis.com/webinar-follow-up/
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
A guide to being on Twitter – why you should be on it, what you should post, when you should post, how to build a following, who you should be following and how to sign up.
3. Real time communication and help.
Sharing short updates and links to relevant
news.
Public collaboration and conversation.
4. For Business?
Oh yes.
Ask and answer questions.
Inform customers.
Announce prized and promotions.
Handle complaints.
Grow your business.
5. Has Twitter reached a plateau? Not
really.
~90 million US active users per month
as of January 2011
~40 million users in July 2010
6. Ashton Kutcher has more than three million
followers on micro blogging site Twitter, but
that’s not a compelling reason to tweet. You
should tweet because it’s a simple and
effective way to blast out messages to your
customers. Twitter helps you gain
exposure for your blog, market products
and services, answer questions from
potential customers, seek out potential
business partners, announce events, share
interesting articles and encourage
customers to share information about your
business with their followers.
9. Tools for Smart People
Biography which links to website
Questions – what do you think?
Signposting – help followers find cool
stuff
Conversation – hey, let’s chat and I can
help
Retweeting – what you said is awesome
Replying – public conversation
Engaging.
15. Five reasons to do this
A lot of people are already doing it.
A lot of people are not doing it.
Networking.
Thought leadership.
Revenue.
Your target audience. Your professional
growth.
It’s like blogging but in shorter bursts. Keep it to 125 characters so people can retweet.
This is more than 140 characters.
Facebook offers many ways to get the word out and bring the people in. Here’s how toget started.
Think chamber mixer. What is the first thing you do when you go to a chamber mixer? Someone always says, get a drink! Yes, but really it’s to introduce ourselves to someone new. Do you say, “Hey, buy my stuff!”? Social media is not any different. Philosophy is the same – you meet new people, you ask questions, and you listen. You decide if you ‘re going to be friends, if you can do business together or if you have be a referral source for one another.
Traditional marketing tells us the more people we have access to, the more they will hear our message. Wrong! You can pay a service to give you fans. The key is to start conservations, networking and building relationships. Think of the guy at the chamber mixer who everyone hates to see coming their way and they avoid because they are stuck listening to how great he is and never asks questions about you. He takes your card and then spams your constantly.
We all want to do business with people we like. It doesn’t matter if you have 30 followers of 30,000.
Do this yourself for your business, get trained or hire someone to do it. Have a process. Social media is instant. It’s immediate and not much of an approval process.