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Kochava - DDM Alliance Summit Marketing on Facebook
1.
© 2012 –
2014 Kochava Inc. Confidential Mobile Attribution Analytics Kochava Company Overview
2.
© 2012 –
2014 Kochava Inc. Confidential Why is Attribution Analytics Important? Ad Networks / Exchanges / RTBs App Marketing / Affiliates / Agencies Analytics Post-Install Engagement (Push Notifications) Incentivized Ad-Networks Social Networks PR, Comms & Press Cross-Promo Networks There are a multitude of sources to acquire users. We help you thrive in this complex ecosystem to focus on valuable users. E-mail/SMS/QR Codes Others
3.
© 2012 –
2014 Kochava Inc. Confidential Kochava Provides A Unified SDK for Mobile Media Keep it simple. Single Buy-Side SDK Track Clicks, Installs, Conversions, LTV, Retention & Analytics One platform to optimize performance Connected to 500+ mobile media partners (new partners added within days) Able to optimize towards clicks, installs, or actions that are key to advertisers One central Dashboard Stay in real-time control, via a ‘single pane of glass’ Provide ‘Actionable Intelligence’ without additional SDK’s Plug-in Architecture for new Apps – delivering ongoing value
4.
© 2012 –
2014 Kochava Inc. Confidential Kochava is a Leading Mobile Measurement Partner 4 Mobile Measurement Partner http://bit.ly/ONsBVS Major publishers have identified Kochava as a standard mobile measurement technology for their inventory
5.
© 2012 –
2014 Kochava Inc. Confidential5 Leading Advertisers Have Chosen Kochava Trusted by leading Advertisers.
6.
© 2012 –
2014 Kochava Inc. Confidential Leading Publishers, Agencies & DSP’s Have Chosen Kochava Trusted by leading Agencies, Publishers & DSP’s.
7.
© 2012 –
2014 Kochava Inc. Confidential Target sources with high conversion rates Target sources where users engage post- install Re-engage dormant users Analyze Post-Install Behavior Acquire Users Optimize Ad Budgets Re-Engage Dormant Users Kochava can track the entire life-cycle of your users 7 WHAT? One platform to acquire the right type of users & keep them engaged.
8.
© 2012 –
2014 Kochava Inc. Confidential Custom 8 Server to Server Ping SDK Publisher Networks Custom Publishers Install Tracking Reconciliation Integration Layer Click Tracking Normalization Layer Funnels Custom Attribution SMS & Social Attribution Device based Device Fingerprint Desktop – to Mobile ExportSelf-Service Dashboard Optimization Customer Segmentation Visualization Layer Managed Ad-Buy Agency Managed Ad-Buy 500+ Supported HOW? Everything you need in one proven platform.
9.
© 2012 –
2014 Kochava Inc. Confidential Platform Overview Measuring and Optimizing Facebook Campaigns
10.
© 2012 –
2014 Kochava Inc. Confidential What’s Needed? • Measurement! – Integrate single buy-side SDK – Register App on Dashboard • Understand your audience – Leverage a control group of organics – Understand engagement as a function of session or session duration – Understand value as a function of post-install behaviors • Test with highly targetable indices – Create highly targeted campaigns (at a small scale) and see what resonates – Volume vs Value – against control group • Scale the campaigns to drive results • Optimize towards the audience you value 10
11.
© 2012 –
2014 Kochava Inc. Confidential Kochava Makes Measurement Easy • Simple to Configure Campaign Measurement for FB 11
12.
© 2012 –
2014 Kochava Inc. Confidential Kochava Makes Measurement Easy • L3, Campaign, Ad Group are automatically pivoted • No need to duplicate the various campaigns – Kochava automatically discovers hierarchy and exposes results • Advanced mobile measurement – supported electronically 12
13.
© 2012 –
2014 Kochava Inc. Confidential Kochava Makes Measurement Easy • Automatically integrated with all major PMD’s for buying at scale 13
14.
© 2012 –
2014 Kochava Inc. Confidential Post-Install Analytics Summary 14
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2014 Kochava Inc. Confidential User Summary 15
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2014 Kochava Inc. Confidential Device and OS Break-Outs 16
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2014 Kochava Inc. Confidential Cohorts by Time 17
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2014 Kochava Inc. Confidential Post-Install Events 18
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2014 Kochava Inc. Confidential Advanced Segmentation 19 • Campaign • Network • Site • Creative
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2014 Kochava Inc. Confidential Understanding LTV 20
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2014 Kochava Inc. Confidential Segmented by SKU/Sub-Event Property 21
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2014 Kochava Inc. Confidential22
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© 2012 –
2014 Kochava Inc. Confidential23
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© 2012 –
2014 Kochava Inc. Confidential Segmented by Network 24
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© 2012 –
2014 Kochava Inc. Confidential Pivot Data Segments for LTV: Engagement by Source 25
26.
© 2012 –
2014 Kochava Inc. Confidential Pivot Data Analysis: Session Count by Source 26
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© 2012 –
2014 Kochava Inc. Confidential Thank You. US Headquarters support@kochava.com 855-KOCHAVA
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