Internet of Things (IoT) and in particular Proximity Marketing and Real Time Location Services (RTLS) technologies, are shaping the way consumers shop and navigate in the physical world. Using Proximity Beacons to deliver notifications to mobile devices based on their location in supermarkets and shopping malls, operators can now establish new ROI and cross-selling channels.

2. © 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
LEANTEGRA
is an IoT company developing software and
hardware products for foot traffic
engagement and analysis.
Our solutions
Proximity Marketing, Real-time Location System
(RTLS), Location Analytics
Verticals
Retail, Shopping Malls, Airports,
Smart City and Smart Parking
Our Team
47 staff members in Kyiv, New York, Sunnyvale,
Tel Aviv, Copenhagen
Leantegra Intro

3. CONNECTED VENUE OPERATOR (CVO) PLATFORM
Proximity
Marketing
Discover real-time indoor location
of individuals and objects
via Wi-Fi, BLE, UWB
Real-time Location
Services (RTLS)
Get a deep insight into location data,
such as foot traffic, dwell time,
and other metrics
Location
Analytics
enables:
Engage your audience
using iBeacon, Eddystone
and proximity campaigns
Leantegra Products
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential

4. Architecture
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
Cloud SaaSPowerGateWiRangeWiBeat
UWB/BLE
CVO Portal
SDK
API
CVO PLATFORM ARCHITECTURE

5. WiBeat BLEis a battery-powered Bluetooth Low Energy (BLE) beacon, which can be used
for Proximity Marketing or as a location tag for RTLS scenarios.
Up to 100 meters beacon signal range
Supports iBeacon, Eddystone and Hybrid
(iBeacon+Eddystone) modes
Compliant with IP66 requirements design
Based on STMicroelectronics SoC
cost-efficient PCB
Configurable 0.1 Hz - 10 Hz blink rate
Configurable -18 dBm to +8 dBm RF power
Managed remotely via BLE GATT Protocol
Programmable button with LED
Battery life time of up to 2 years
Replaceable battery
Wall-mounted, or attached to an asset,
individual
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential

6. WiRangeWiRange is a multi-protocol gateway used for sniffing of wireless signals,
generation of the raw positioning data and WiBeat BLE devices remote management.
Wi-Fi Sniffing: 2 modules for
simultaneous 2.4 GHz and 5 GHz with
802.11ac/b/g/n support
Bluetooth: 2 modules with BLE and
BR/EDR for smartphones
Connectivity: PoE, USB, on-board Wi-Fi
module for wireless LAN
Sensitivity: -100 dBm
Flexible installation options: PoE (48V) or
DC power supply with Wi-Fi connection
Remote management: LWM2M
Modular SW architecture, fully
configurable, automated provisioning
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential

7. CVO Portalprovides a single interface for both business users and developers to all data and administration features
of Proximity Marketing, RTLS and Location Analytics.
СVO Portal includes:
User Management
Location Editor
Real-time Dashboard
Device Management
Analytics
Content Management
Campaign Management
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential

8. DATA wArehousestorage and processing of Big Data for analytics and BI (Business Intelligence)
Native dashboard for analytics —
supported by CVO Portal.
All popular BI tools are
supported — Tableau, Pentaho,
PowerBI, QlikView etc.
Efficiently store and query
terabytes of data from Leantegra
devices, mobile apps and
integrated systems.
Flexible deployment options —
Amazon AWS, private clouds,
on-premise servers.
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential

9. Proximity Marketing
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
LEANTEGRA
PROXIMITY MARKETING
prompts location-based delivery of targeted
advertising content to smartphones and tablets
using Bluetooth Low Energy (BLE) wireless
technology.
 Increase consumer foot traffic
 Grow visitor-to-customer conversion rates
 Engage customers and grow loyalty
 Enhance client experience
 Boost offline-to-online convergence
BLE Proximity Benefits

10. RTLS
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
LEANTEGRA RTLS
allows to identify real-time indoor location and
movement of an individual or an asset using
Wi-Fi, Bluetooth Low Energy (BLE) and
Ultra-wideband (UWB) wireless technologies.
 Measure and increase operational efficiency
 Enhance asset management
 Monitor movements of assets and individuals
 Improve customer service and increase customer
satisfaction
 Optimize the staffing levels required at a particular
area
RTLS Benefits

11. Location analytics
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
LEANTEGRA
LOCATION ANALYTICS
enables an analysis of real-time people and asset
movement. Location Analytics presents the key business
service metrics and allows for measuring the proximity
marketing campaigns’ results.
Location Analytics Benefits
 Advantageous product placing
inside a store
 Provision of useful information
in points of interest
 Optimization of staffing levels
required in a crowded area
 Boosting performance of all
venue zones
 Effective offline
advertisements’ placement
 Location Popularity
 Visitors / Passersby
 New / Returning Visitors
 Average Dwell Time
 Bounce Rate
Location Analytics Metrics

12. Key Differentiators
COMPLETE PLATFORM
it is a comprehensive solution which
does not require purchasing of additional
hard- or software to make sure it runs smoothly.
1
With CVO Platform one can not only create and launch Proximity Marketing campaigns,
but also measure the actual impact they render on foot traffic behavior.
ONE OF THE BEST RTLS
CVO Platform supports BLE, Wi-Fi & UWB
wireless technologies, showing 2-4 meters
real-time location accuracy.
2
ADVANCED DEVELOPER PLATFORM
the platform leverages mobile iOS and Android
SDKs (for mobile apps development), REST API
(for integration with other systems).
3
REMOTE MANAGEMENT
the Leantegra Platform enables remote management
of device networks and servers: 24x7 monitoring,
provisioning and firmware upgrades.
4
LARGE-SCALE DEPLOYMENTS
it is a capable Enterprise-grade platform that can cover
multiple venues, enabling centralized monitoring
and grouping, as well as cross-location analytics.
5
EASY-TO-SCALE
with remote management and scalable architecture
at hand, it is easy to add additional devices
and functionality to an existing installation,
maintaining business continuity.
6
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential

13. © 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
The Leantegra Pilot Project installation covers
2000 sq meters with 12 WiRange devices
and 1 PowerGate installed.
The customer's goal is to ensure compliance
with the standard service quality requirements:
Case Study — Boryspil Airport
 Passenger wait time (in a line) in front
of the Security Control does not have to exceed
15 minutes
 Passenger wait time in front
of the Passport Control does not have to exceed
15 minutes

14. Boryspil Airport — Predictive Analytics
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
PREDICTIVE ANALYTICS
powered by Leantegra Data Warehouse.
 Using neural networks and deep learning
algorithms for Predictive Analytics.
 Training the neural networks with RTLS data
and location metrics from Leantegra networks.
 Case study: foot traffic forecasting and "Pass
Time" prediction in Boryspil Airport.

15. Case Studies — Retail
CVO Platfrom deployed in Auchan
covers these solutions:
• Proximity Marketing campaigns
management and analytics
• RTLS (real-time location system)
with an capability to run the following reports:
Our team completed the CVO Platform
installation in a store for:
• Proximity Marketing campaigns
management and analytics
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
 Location Popularity
 Average Dwell Time
 Returned / New Visitors
 Visitors / Passerby
 On-site foot traffic analytics
 A/B testing
 Proximity Marketing campaigns
management and analytics
 RTLS (real-time location system)
for broad foot traffic analytics
Additionally, our team developed
a number of customized features
and a corporate application
Number of devices installed:
4 WiRanges
30 WiBeats
In addition, our team created an
Ace Hardware mobile application
Number of devices installed:
3 WiRanges
12 WiBeats
Plans for the future:
to introduce CVO Platform
at all Ace Hardware retail stores
in Israel
Сhose Leantegra CVO Platform
as a powerful tool to provide:
Number of devices installed:
17 WiRanges
50 WiBeats

16. Clients and Partners
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential

17. If you have any questions, feel free to email us at
contact@leantegra.com
THANK YOU!
www.leantegra.com