Kochava-Summary

Mobile Attribution, Analytics &
Optimization
© 2012 - 2014 Kochava Inc. Confidential | 2

Kochava Differentiators
Kochava is an unbiased, independent partner empowering advertisers to achieve their mobile media
and analytics goals
Kochava offers real time impression tracking pixel, click tracking pixel and universal buy-side SDK
(or server2server) tracking sessions, installs and post-install activity
Kochava processes over 500K transactions per minute, representing nearly 20% of all IOS apps
globally
Fully customizable campaign creation UI and post back configuration
Machine Learning Technology, predictive algorithmic optimizations
Access to over 1,200 officially certified network & publisher integrations including Super Publishers
like Facebook, Google, iAd, Yahoo Pandora & Twitter

The best brands trust Kochava
1.5 Billion devices under management | $1 Billion in ad spend tracked annually Over 1 Billion
events tracked monthly
“Machine Zone chose Kochava for mobile attribution analytics not only because of their better technology,
but also because of Kochava’s direct personalized customer service, which may be their biggest competitive
differentiator...”
– Deepak Gupta, Chief Revenue Officer, Machine Zone
© 2012 - 2014 Kochava Inc. Confidentiial | 4

Why is attribution analytics important?
Without Kochava, you are on your own to deploy and maintain the technical integrations with
networks and publishers. Drawbacks include:
You are overbilled
(new Kochava clients have seen up to a 30% savings from reduced duplication across
publishers)
Reporting is complicated and inconsistent
(varying formats, time zones, sources, and accessibility)
It is hard to keep up with the daily changes in the global ecosystem of networks and
publishers

With Kochava
With Kochava, you enjoy one unified, unbiased source for all your mobile data activity, empowering
you to optimize ad spend effectively
Access to over 1,200 official network & publisher integrations
including Super Publishers - like Facebook, Google, Pandora & Twitter
Easy integration with our single, universal buy-side SDK

Kochava is a preferred partner
Over 1000 official network & publisher integrations and counting
Super Publishers
Major Networks & Publishers
Over 900 Others

The Kochava difference
Largest Network
& Publisher
Integration
Best
visualization
in the industry
Dedicated
Account
Management
Cost Effective &
Scalable
Fast &
Reliable
Simple &
Easy
Integration

You control your desired level of attribution
Restrict or expand your attributed events by adjusting look-back windows and controls
on IPs
We recognize devices through a series of methodologies
Device based reconciliation: when a device ID is present on the click
Progressive Reconciliation: cross compares various device identifiers and hashing
methods Fingerprinting logic: applies to clicks where device identifiers are not present
(mobile web traffic)
What we do
Kochava provides configurable attribution on all popular devices, frameworks and operating systems

Real time tracking and analysis
Kochava not only tracks attributions, it also tracks the lifetime value of the end user, giving you a
complete view of the Return on Investment of your advertising spend and becoming your trusted
source for all your mobile data. Real time tracking capabilities include but are not limited to:
Sessions
Clicks
Downloads
Users
Cost per user
Revenue per
users Time spent
in App
Registration
completions Times
visited
GEO
Identification
Device versions

Understanding your user base
What is the lifetime value of the new users you acquire? What’s happening after the install? Are you
maximizing the value of your existing user?
You define the KPI’s that
are important to your
business
Create campaigns that
acquire groups of users at
acceptable CPI’s for each
KPI
Maximize your user
acquisition program

Tracking user behavior
What’s happening after the install?
GROSS IN-APP
PURCHASES
Once you’ve identified the
best acquisition sources,
it’s important to track the
LTV value of each unique
cohort of customers
Track the ROI of your
campaign to optimize the
return on investments for
your users
Track KPIs such as:
LTV, ROI, users, cost per
user, revenue per user
(unlimited sku level
purchase tracking)
Time spent in app,
registration completion,
times visited

Kochava’s platform allows
you to target your existing
high value users and trigger
new campaigns at the
optimal moment when they
naturally start to lag
This gives you the ability to
create and track a variety of
new campaigns beyond
your initial user acquisition
campaign
Identify the event-level
data insights you want to
track and Kochava will
generate an unparalleled
opportunity to re-engage
your user and expand their
lifetime value
Retention & re-engagement of users
Are you maximizing the value of your existing users?

Dedicated Account Management
Kochava’s provides “white glove” support for our clients with a dedicated Account Manager; a
single point of contact. The Account Manager knows the apps, the goals and the history to help
each client achieve success.

Cost Effective & Scalable
Kochava’s performance - driven pricing model means you pay only for success events.
We scale with you; as your traffic increases, monthly commitments offer lower
transactional costs.

Simple Integration, Better Quality, Consistent Delivery
Kochava’s integration model is simple and easy. Our dedicated Account Management team is there
with you every step of the way to ensure the quality of each integration. Providing you the
assurance that your data will be delivered accurately and timely once you launch your campaigns.

Kochava-Summary

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