1. LiveEngage
Open Platform 2.0
Vision & Strategy
Ohad Levy
Senior Product Manager

2. AGENDA
Market
Trends1 Work
Plan3
 3rd party integrations
 Data API
 Apps marketplace
The
Vision2

3. THE PROLIFERATION OF APIS
2000
10000
2005 2010 2014
13 billion API calls / day
5 billion API calls / day
5 billion API calls / day
1.4 billion API calls / day
1.1 billion API calls / day
1 billion API calls / day
10,000+ APIs

4. API CONSUMERS
Internal
Dev, PS, Labs
Customers
Extend Reach
Multi-channels
Self-Service
Partners
Extend Reach
Complete
functionality

5. BUSINESS MODELS
FREE
 Drives adoption
 Brand enhancement
 New channels
 Lower-value APIs
 Must serve as path to later
monetization
CONSUMER PAYS
 Higher-value APIs:
analytics, marketing, etc.
 Tiered, Pay-as-you-go,
unit-based.
 Incentive to use APIs
 Ad Rev-Share, Affiliate
(CPA, CPC)
 Indirectly drive another
business goal
 Extending reach
 Increase awarenessCONSUMER GETS
PAID
INDIRECT
“…most successful approach
combines limited pilots to test
payment thresholds for your
customers, then scaling up
when the organization has
identified tiers that deliver the
greatest value.”

6. SALESFORCE

7. WIX

8. FACEBOOK

9. TWITTER

10. LE 2.0 API AREAS
DataAgent VisitorCampaign
LE Framework

11. Out of the box 3rd party apps integration into Agent workspace
LE 2.0 - 3RD PARTY INTEGRATIONS
Video/ Co-browsing - Verishow
Real-time Translation - LionBridge
CRM Integration - Salesforce
Social Collaboration

12. OUT-OF-THE-BOX SALEFORCE INTEGRATION

13. Developer Portal
Documentation, sample code, sample widgets, SDKs
Operational Search Analytics Campaign Visitor Account Config
Data Access
Access Control
 Key generation &
management
 SSO
 oAuth 2
Transformation
 XML-JSON; JSON-XML
 Routing
 FTP service
Traffic Control
 Throttling
 Rate limiting
 Caching
Monitoring
 Performance
 Reporting
 Staging
DATA APIS AREAS

14. THE DEVELOPER PORTAL

15. 3rd party apps smoothly purchased and plugged into LE
APPS MARKETPLACE

16. API MANAGEMENT SUITE
DEVELOPER
PORTAL
Control
traffic
Throttling
Transformation
Routing
Caching
Monitor
Performance
Reporting
Staging
SSO
Keys
OAuth
Federation
Allow
access

17. Multiple Datacenters
Strategic Partners
CRM ERP
Various Devices & Apps
Developer
Portal
Reporting DB
Traffic
Manager
Mgmt
App
RT API Requests
Direct to Data
Center
DNZ Firewall
Identity
Provider
ESB
Application
Servers
XML
Gateways
Local Traffic
Manager
API Management Architecture
API Requests

18. 8-MONTH PLAN
 Market Analysis
 Vision & User Experience
 Select the API
Management platform
POC
 Integration into LP
ecosystem
 APIs Rollout

19. Thank you!