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Amy Winehouse
Target audience research
Demographics
What is interesting about the demographics for Amy Winehouse is the fact that her
fan base/ people who listen to her music are of a elder age even though she is a young
woman. This can be because of many factors including the genre of music that she
performs
Lifestyle
Similarly to the demographics, the lifestyle of the typical target audience for Amy
Winehouse is those that an elder person/female might have.
Personality
Brands
It is evident from looking at the brands that the typical target audience would be coming from
A well off(middle class) background. This is because they are interested In brands such as
Marks and Spencers and Mac which are seen as high end shops.
Entertainment
According to the YouGov Profiler, the typical audience member of Amy
Winehouse listens to artists of a similar sound/ genre.
Media

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Amy winehouse reserach 4 blog

  • 2. Demographics What is interesting about the demographics for Amy Winehouse is the fact that her fan base/ people who listen to her music are of a elder age even though she is a young woman. This can be because of many factors including the genre of music that she performs
  • 3. Lifestyle Similarly to the demographics, the lifestyle of the typical target audience for Amy Winehouse is those that an elder person/female might have.
  • 5. Brands It is evident from looking at the brands that the typical target audience would be coming from A well off(middle class) background. This is because they are interested In brands such as Marks and Spencers and Mac which are seen as high end shops.
  • 6. Entertainment According to the YouGov Profiler, the typical audience member of Amy Winehouse listens to artists of a similar sound/ genre.