This document contains analyses of two music magazine advertising packs: NME's readers are mostly male students in their 20s interested in entertainment like movies, music and social media. They have a multicultural readership. The pack emphasizes NME's influence as "The World's Most Famous Music Magazine." Kerrang!'s readers are 54.7% male and 45.3% female, mostly aged 15-24 with a mean age of 20. 74% of readers buy every issue, showing their dedication to music reflected in both interests and appearance. The pack does not mention ethnicity, suggesting an open multicultural audience.

1. Advertising Pack
Information

2. 1.

4. Analysis
• NME’s readers are mostly males in their twenties, with interest in
many things within the entertainment business for example;
watching films, listening to music and using social media like
Facebook/Twitter. A large number of the readers are students, and
most of them are also in middle class or higher. This means that
they can afford to pay for monthly subscriptions of the magazine.
The media pack does not really say anything about their readers’
ethnicity or location, which may suggest that the magazine is read
by more than one type of ethnic group (multicultural). With this
media pack, NME clearly considers themselves to be an influential
magazine, because of their honest reputation also with quotations
used e.g. “The Worlds Most Famous Music Magazine "it appeals to
us more with such a powerful quote talking about the popularity of
the magazine compared to the rest which gives us the impression
that this is the best magazine.

5. 2.

7. Analysis
• Kerrang!’s media pack states that they have a higher
number of male readers (54.7%) than female (45.3%). The
average age group of the magazine is 15-24 years. The
mean age for the reader is 20 years old, which means they
have quite a young audience even though they usually
write about older artists. Their average reader is very loyal
to Kerrang!, with as many as 74% of their readers buying
the magazine’s every issue. This emphasizes what the
‘reader’s profile’ says about the reader being dedicated to
his music, and music being the most important thing in his
life. This is also reflected in his appearance. Ethnicity is also
not mentioned in this advertising pack which may show
that the brand is open for all ethnicities.