1. Music Video Analysis
Comment on the following aspects in relation to your music video choice.
How will these techniques appeal to the target audience needs?
Bruno mars billionaire
Target Audience &
needs
the video is aimed at the young adults around the age 16 to 25 mainly males . It is a slow based pop / Indy rock which is usually
related to the ages of 16 to 25. Asevidence for my target audience the artist himself is around that age. Also it has
modernclothing it also has skateboards that would only really be used by people who are close to that age rang.
Lyrics
The lyrics of the song mentions about wanting to become rich and what they are going to do when they do become rich . The
song mentions brand names like Mercedes and Forbes magazines.
Tempo
The tempo of the song is upbeat so it appeals to the young adult ages of 16 to 15
Genre
The genre of the music is the pop R&B and Indy rock
Camera Technique
In the video it has various different types of camera technics but the two that were mainly used was tilt up and zoom in
Editing
During the video only the basic cut in and cut away are used as well as using a montage to put together different scenes
Use of digital effects
There were no digital effects used but their might have been a lighting adjustment