Okra Tea Health Benefits

Okra Tea
Acknowledgement: This desertion would not have been possible without the guidance and help of
several individuals who in one way or another contributed and extended their valuable assistance in
the preparation and completion of this study. First of all, we would like to thanks Mrs. Mary Grace
Ababat for letting us be given the chance to find another useful product and have us think
thoroughly through the pros and cons, ins and outs, and its and buts of this proposed investigation.
We would also like to thank our fellow group mates for the teamwork and effort that we have put in
order to make this project successful. Jonica Days C.Alacon for the informative research, resources
about our product and materials that ... Show more content on Helpwriting.net ...
Tea – An evergreen Asian shrub or small tree, having a compact head of leathery, toothed leaves and
white or pink flowers.
Green Tea – is made from the leaves of Camellia sinensis that have undergone minimal oxidation
during processing. Green tea originates in China, but it has become associated with many cultures
throughout Asia. Green tea has recently become more widespread in the West, where black tea has
been the traditionally consumed tea. Green tea has become the raw material for extracts which are
used in various beverages, health foods, dietary supplements, and cosmetic items. Many varieties of
green tea have been created in the countries where it is grown. These varieties can differ
substantially due to variable growing conditions, horticulture, production processing, and harvesting
time; The leaves withered and rolled but not allowed to undergo fermentation.
Camellia Sinensis – is the species of plant whose leaves and leaf buds are used to produce the
popular beverage tea.
Oxidation during processing – Tea processing is the method in which the leaves from the tea plant
Camellia sinensis are transformed into the dried leaves for brewingtea.
Vitamin C –also known as L–ascorbic acid, is a water–soluble vitamin that is naturally present in
some foods, added to others, and available as a dietary supplement. Humans, unlike most animals,
are unable to synthesize vitamin C endogenously, so it is an essential dietary component
Chapter 2:
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Tasteless Tea Company
ISSUES IN ACCOUNTING EDUCATION Vol. 26, No. 1 2011 pp. 163–179 American Accounting
Association DOI: 10.2308/iace.2011.26.1.163 Tasteless Tea Company: A Comprehensive Revenue
Transaction Cycle Case Study Ronald F. Premuroso, William S. Hopwood, and Somnath
Bhattacharya ABSTRACT: It is challenging for students taking the introductory accounting
information systems AIS course to envision how to apply the topics and concepts learned during the
course in real–world situations. The motivation for this case study is to have groups of students
apply the many topics and concepts learned in the first AIS course to a hypothetical real–world
company situation, with particular emphasis on developing a proposed new and improved system
for the ... Show more content on Helpwriting.net ...
For supermarket and restaurant chains, the sale typically is made to the purchasing
department/buying division of the retailer. These sales often involve a significant amount of field
testing by the direct sales force, giving Tasteless a competitive advantage. Tasteless heavily
advertises its products in trade magazines and attracts individual sales through advertising in media
such as health care magazines. Individual clients include CEOs of Fortune 1000 companies, as well
as individuals from coast–tocoast. Management's objective is to establish Tasteless as the most
recognized and respected tea brand in the U.S. market, eventually supplanting Lipton Tea as the
market leader in tea brand recognition and tea sales in both the higher–end and lower–end tea
markets. While Tasteless currently is experiencing some sharp growing pains, the good news is the
growing interest in different types of non–traditional beverages, combined with increasingly health–
conscious baby boomers and younger adults. These factors have tripled sales over the past five years
ending December 31, 2008. At the same time, new local and regional competitors with a bevy of
new products are offering fast delivery from local production centers and in some cases lower
prices, challenging Tasteless for retail shelf space. Without this shelf space, especially in
supermarkets, Tasteless' tea products cannot be retailed on a volume basis. Tasteless has

Drinking Tea History
The ART of Drinking Tea
Tea and its History
A cup of tea is a vital part of everyday life for the majority of people all over the world. In fact, tea
is so integral to may people 's routine that it is very difficult to imagine life without it. Imagine
going to a Chinese restaurant and ordering dim sum without serving the hot tea that goes along with
it. But this common practice was not that enjoyed by the majority before. Tea was a luxury product
that only the rich could afford, and at one time there was a discussion if it is good or bad for ones
health. It was over the course of several hundred years that tea gained its place as a familiar drink
among many household. Also, its health–giving properties were relatively ... Show more content on
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Now many companies saw the market for people enjoying the benefits of drinking tea and gave birth
to bottled tea in the market.
Different cultures may practice different art of drinking tea. Now we may say that like juice and
coffee, tea has become an everyday drink for everybody enjoying not only as refreshment but also as
a supplementary drink that provides health benefits as well.
Benefits of Drinking Tea
Studies that support the health benefits of drinking tea have been very adamant all over the world.
There 's no denying that a daily pot of tea does the body good. Even Though researchers can 't quite
agree on every aspect, the fact is that a few cups a day will do its best to protect us from heart
disease, a stroke, cancer and more.
Tea contains high levels of antioxidants that help the body prevent harming other cells on board.
Antioxidants are disease preemptors ion finest form. Tea also contains fluoride which benefits our
teeth and has bacteria killing properties which helps control bad breath and the formation of plaque.
Although many of dentists agree, tea still marks teeth with stains but no permanent damage for
drinkers.
Below are some of the testimonies of people who have studied and believed the good effects of tea:

* Tea consumption may help heart disease patients. (the Journal of the American Heart Association,
2001) * Green tea could help stem esophageal

The Tea Of A Tea Party
Tea Parties
In its simplest form, a Tea Party is defined as "a social gathering in the afternoon at which tea, cakes
and other light refreshments are served." Dating back into the 1700 's, tea etiquette and its popularity
can be traced back to Charles II and his wife, Catherine of Braganza. Born of Portuguese descent,
Catherine already know of and was fond of tea, as it was a preferred beverage of Portugal
(Afternoon.com). Becoming known as the "tea–drinking Queen" she is regarded as the first of
England 's queens to participate in this tradition. However, Tea Parties made their scene when Queen
Anna began to hold "afternoon tea" while eating light refreshments in her chambers, as well as
inviting her friends to attend her tea time with ... Show more content on Helpwriting.net ...
With tea party businesses and various tea gardens around the world, the culture and practice of tea
parties will continue to flourish. As previously stated, tea parties didn 't come into full trendy
fashion until the 18th Century. Catherine brought tea to light while Queen Anna brought it into a
trend with her first "afternoon tea". Queen Anna "started drinking tea and eating light refreshments
when she became hungry in the afternoons, or the "sinking feeling" she 'd feel, since it was typical
to eat only breakfast and dinner at that time in Britain" (tevana.com). "Tea was generally consumed
within a lady's closet or bedchamber and was predominately a female–only gathering. The tea itself
and the delicate pieces of porcelain for brewing and drinking it were displayed in the closet, and
"inventories for wealthy households during the 17th and 18th centuries list tea equipage not in
kitchens or dining rooms but in these small private closets or boudoirs" ("A Social History of Tea"
by Jane Pettigrew, out of print). The trend of taking of tea didn 't stop there–various countries
around the world practiced taking of the tea, whether it be for ceremonial reasons, celebrations,
pleasure and leisure, or traditional tea party set up. China drank tea for years before England as a
ritual offering, for ceremonies, and medicine (http://www.china.org). Later, the American elite
picked up the practice as well since tea was imported and thus expensive, before

The Tea Of Tea Ceremony
Chanoyu, in Japanese is commonly known as a tea ceremony in English focuses on self discipline
and refinement of oneself. The tea ceremony symbolizes the ideals of harmony, respect, purity, and
tranquility through preparing for the hosts and drinking tea for the guests. During tea ceremonies,
the hosts creates a "once in a lifetime" ambiance for the guest – something that is within the moment
and is unforgettable. The host prepares the tea using high grade matcha, in hopes to make a
satisfying bowl of tea for the guest. The way of tea is heartwarming and respected amongst the host
and guests. Chado was influenced by Zen Buddhism and has lived on for many generations in the
Japanese culture (Varley & Kamakura, 1989). In the 21st century, ... Show more content on
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The use of ceremonial matcha green tea and the spread of Chanoyu came from the Genroku epoch
Tokugawa period. Traditions must be met when performing tea ceremonies because it is a craft –
symbolism and abstractness lies within chanoyu (Garett & Berriault, 2005). Matcha green tea is the
powder used in these tea ceremonies, it must be high grade matcha in order to pass tea ceremonies.
Creating high standards for this tea ceremony ensures the quality that hosts must obtain when
performing this respected tradition. Matcha powder came from the Eisai or Tosai in early Kamakura
period and was transmitted from China but then evolved to chanoyu (tea ceremony) in Japan.
During the postwar era in Japan, non dominant social groups belonged to women (Chan, 2017).
Since roles in tea ceremonies were open to the idea of integrating whoever wanted to participate or
wanted to become a host during the era, the non dominant social groups that belonged to women
joined in. With the integration being in place, this gave women in Japan the opportunity to become
hosts – to stand with samurais, in a patriarchal country. Given this opportunity, the women found
power in tea ceremonies. This sparked the women's empowerment movement in postwar Japan
because they were being looked upon as if they were equal and integrated within the community,
they were no longer looked at as homemakers and housewives that belonged in the household (Kato,
2012). Chanoyu defined women's power

Tea During The Industrial Revolution
Tea was a part of the industrial revolution and it helped workers concentrate on fast working
machine. Many people became experts on tea and wrote books, and others like the Japanese tea
master Rikyu, could identify the tea and where it came from just from the smell. People had a high
sophistication level regarding how the tea is made, it included how it was kept and where it was
grown. The tea ceremonies were immensely intricate and it included the grinding and mixing of tea
which was all done by hand. Tea had a really great influence and it spreading far with new ideas and
taking new territories creating influences,
Technology: The complex tea leaves process was all done by hand in China. Technology was most
affected in the advancement of

Coffee And Tea Compare And Contrast
comparing tea and coffee
Coffee or tea? That's a question asked on many occasions. At first glance, these drinks seem quite
different, and both coffee and tea enthusiasts will agree that the two beverages are in no way
comparable. However, if you take a closer look you can see quite a lot of similarities between the
two drinks.
In our society, coffee and tea are extremely popular drinks. Tea is the second–most consumed drinks
in the world, surpassed only by water. Coffee too is one of the most well liked beverages, and
popular all over the world. Though, it cannot completely live up to tea in terms of sales. Although
unroasted coffee is one of the worlds most traded agricultural goods, the yearly sales of tea almost
double the sales of coffee.
Comparing their history, both coffee and tea have been around for quite a long time. According to
legends, tea was first discovered in southwestern China 3000 BC during the Chinese Tang dynasty.
It became popular among Chinese and Japanese priests and scholars who drank it during meditation,
but was not introduced to Europe until the 16th century. Soon after tea was made known in Europe,
it became fashionable in Britain and is still considered one of Britain's cultural beverages. Coffee on
the other hand was ... Show more content on Helpwriting.net ...
A standard cup of brewed filter coffee has 80 to 115 milligrams of caffeine, whereas the same
portion of black tea contains about half as much. Since the caffeine content of tea strongly depends
on the type of tea and brewing method, it's amount caffeine varies stronger than coffee's, where the
contended mostly depends on brewing method. As a result of the caffeine, either drink has a
stimulating, alertness enhancing effect on humans, and is thus essential for lots of people to properly
wake up in the morning and start their day. Therefore, both coffee and tea are an important part of
many people's

Ming Tea Vs False Tea Essay
The aesthetic principle created by the Song tea drinkers and their appreciation of the original flavor
of water continued to the Ming Dynasty. Moreover, since loose tea, which tastes bitterer than both
Tang and Song styles of tea, was adopted by scholar–officials and people from other classes, the
original flavor/the sweet flavor of water was valued even more during the tea drinking in the late–
Ming era. The bitterness of tea was appreciated when other flavors, such as the taste of salty or the
flavors of spices, were removed from the tea due to the popularity of loose tea consumption.
Timothy Brook has mentioned that the scholar–officials were the major practitioners of the Song
style cake tea drinking in the early Ming era but later they

Tea During The Tang Dynasty
During the Tang Dynasty, tea was widespread. The uprising of the tea culture brought the prosperity
of literature in the Tang Dynasty because many monk–poets wrote poems about tea. Tea was very
famous in the Buddhist monasteries during the Tang Dynasty. Monks drank tea as a beverage
because they thought the tea can help them to stay awake, so that they could have more time to
focus on their mediation. The art of serving and drinking tea in Buddhist monasteries inspired lots of
Tang poets to create poems about tea. One of the famous monk–poets was Jiaoran, he wrote a poem
titled "On the Double Ninth Festival, Drinking Tea with Recluse Lu Yu", in this poem, he drank tea
with his friend Lu Yu in the Monastery courtyard. The purpose of this

The Tea Of Tea Master
When I first entered the tea house, the aroma of many tea leaves struck me in my nose. I was deeply
welcomed by many people. The atmosphere was very lively. The first thing I realized when sitting
down at the tea gathering table was the amount of utensils there were to make a cup of tea and the
traditional clothing Tea Master Michael Fung was wearing. This made me feel like Tea Master
Michael Fung was deeply passionate and interested in the art of tea. As more students came, I
realized that it was very cramped. It reminded me of a quote when Dr. Jack said that it was best to
drink tea with only two people and the more we have the more it feels uncomfortable. During the
beginning of the ceremony, Tea Master Michael Fung, owner of "The Best Tea House Co.", took
many aged Pu 'er tea cakes for us to experiment and observe. Many students and I, saw many
differences such as how it smells and how the colour changes over time. Tea Master Michael Fung
also talked about the history and the origins of tea and why it is drank and how it is developed. He
also mentioned that the waxing paper determines the tea 's quality. Pu 'er tea is an aged dark tea
produced in Yunnan province of China under the process of fermentation and Tea Master Michael
Fung showed us the difference between Sheng and Shu Cha and its health benefits. Since Pu 'er tea
can be stored to mature, I observed that there was a year and the region of production on each
packaging. There was also many shapes such as a

Tea Chromatography
Introduction
In this lab session, physical transformations were used to separate caffeine content from tea and
separate components by chromatography. The caffeine content was determined by extracting it from
the tea solution by adding sodium carbonate and dichloromethane into the tea and then and then
evaporating the solvent, using a hot plate. By weighing the empty beaker and the beaker after the
solvent has been evaporated on a top–loading scale, the mass of caffeine was calculated. In the
second experiment, paper chromatography was used to separate the dyes in colored markers. The
purpose of this experiment is to observe how chromatography can be used to separate mixtures of
chemical substances. Chromatography serves mainly as a tool for ... Show more content on
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Methanol(1) – Dyes used were blue and yellow : diffused into a lighter shade of the blue and yellow.
Methanol(2) – Dyes used were light green and brown: light green diffused into yellow and brown
diffused into a rusty red color.
Water – Dyes used were red and green: dyes were slightly spread but did not change much.
Discussion
By calculation, the amount of caffeine contained within 100–mL of the tea solution is approximately
26.8 mg. This data may be imprecise due to the possible errors during the extraction of caffeine
from the tea. Errors could have been made during phase separation and how vigorously or gentle the
mixture was shook. Also, errors could have been made during the filtration process and not
separating enough of the tea mixture from the dichloromethane, thus causing the calculation to be

Case Study Of Goodricke Tea
Goodricke Tea
The Company was incorporated in the State of West Bengal, India on 14th June 1977 as a public
limited company under the provisions of the Companies Act 1956 (Act). Its main objects per
Memorandum & Articles of Association are, amongst other things, to grow, cultivate, manufacture,
treat, blend, process, buy, sell and deal in tea in various forms, to carry on the business as planters in
all its branches, to manufacture, buy, sell and deal in machinery for processing tea and in connection
therewith or acquire by amalgamation, purchase, take–over or otherwise the whole or part of the
assets, liabilities and undertaking in India or elsewhere of any other company, body corporate, firm,
association of person.
The Company was granted ... Show more content on Helpwriting.net ...
The company owns 17 gardens spread over 9500 hectares. Goodricke has built up a strong equity in
the tea business with its superior quality of tea enabled by continuous investments in upgrading
production and manufacturing facilities. Primarily a seller in the auction market, Goodricke now has
an equal proportion of sales in the bulk and packet tea segments, besides a significant presence in
the export market. India is the largest producer and consumer of tea in the world. Tea plantations in
India are concentrated in the North East (Upper Assam, West Bengal (and the South (Kerala,
TamilNadu). Tea production in 1998 was a record 870mnkg. Domestic tea consumption is estimated
at around 625mn kg. and has been growing at an average annual rate of 4% p.a. Production on the
other hand has grown at a CAGR of 3%. The exportable surplus has therefore been declining over
the last few years. Exports in 1998 amounted to 206mn kg. Global tea production is highly
concentrated in a few countries like India, China, Kenya and Sri Lanka Indian tea bushes are very
old and therefore productivity is quite low. This leads to a higher cost of production as compared to
the same in countries like Kenya and Malawi. While India and China have a large domestic market,
other countries mainly produce for exports. International tea prices are therefore largely linked to the
tea crop

Tea Time History
Tea time is more popular than ever in America today. Tea rooms are springing up everywhere. Fine
hotels are once again promoting their new services and with Americans choosing a healthier life
style, he late afternoon meal is much in style. Todays "tea time" is considerably different than during
the Victorian Era. Many people do not talk face–to face with others anymore, instead using their
phone. Tea time also known as afternoon tea, Victorian tea, high tea, and five–o 'clock tea, may be
one of the most "delightful and informal affairs in the whole social round. In the play "Pygmalion"
by George Bernard Shaw, Shaw mentions how the importance of reputation can determine the tea
time experience. It may also be an unmitigated bore" (Victoriana). The observance of tea time
originated amongst the wealthy class. Tea time was said to be created by "Anna, the Seventh
Duchess of Bedford, in the year 1840" (Victoriana). Anna used tea time as a break in the day
between lunch and dinner to quell the inevitable hunger pangs. The menu centered around small
cakes, bread and butter sandwiches, sweets, and, of course, tea. Today people use tea time much like
in 1840. People use it to gather and have a break in the day to connect with family and friends.
However, nowadays there is technology to connect with others. Although tea time is quite popular,
most people gather and socialize today in a much different way. A common meeting place for coffee,
tea and snacks would be Starbucks, unlike in

Demand For Full Service Tea
T Market Analysis
Increased Demand for Full Service Tea
The tea industry is an $11 billion market in the United States, with consistent growth over the past
half decade. The industry expects a compounded annual growth rate of 5%–6% for 2016.
While more than 60% of the tea market is comprised of ready–to–drink teas, such as Lipton Iced
Tea seen in supermarkets, restaurant–served hot tea has been growing rapidly as well, with a 16%
increase in menu occurrences between 2011 and 2015.
Distinguishing Characteristics – People Want Culture
In this era of global connectedness, the high demand for authentic ethnic food and beverages is
unprecedented. In 2009, Americans took more than 30 million trips abroad, showing a willingness to
... Show more content on Helpwriting.net ...
Size of The Primary Target Market
Our market is focused on university students and young business professionals. We are beginning
our service close to Carnegie Mellon (CMI), most likely with a location in either Oakland or
Shadyside.
● Approximately 40% of CMU's students represent Caucasians and African Americans.
○ The remaining 60% of CMU represents a young generation of immigrants, all of whom become
potential clients for us through cultural background.
● Approximately 25% of the University of Pittsburgh represents international origin students.
● Oakland has a population density of 19,788 people per square mile.
● CMU has total of 13,000 students attending, University of Pittsburgh has a total of 30,000
students.
● There are several businesses that operate in the Oakland area such as University of Pittsburgh
Medical Center.
Our local competitors are clustered in Squirrel Hill and Downtown. Opening in

Extraction Of Caffeine From Tea
EXTRACTION OF CAFFEINE FROM TEA
Abstract
The method used to separate the organic compound from a mixture of compound is the extraction. It
is done by the dissolving of one or more compounds in a good solvent. The solvent which was used
in this experiment was 15 ml of dichloromethane into 125ml of water. Caffeine was extracted from
9.19 g of TAZO Awake English Breakfast. Caffeine is soluble in water in 2.2 g/ml at 20 C; it is more
soluble than dichloromethane which has 10.2g/ml at 20 C, and the method used for the extraction
was the liquid–liquid extraction method, followed by evaporation. The objective of going through
all these steps was to be able to obtain caffeine from tea and to see how pure or how the caffeine
was not pure in comparing the standard values of Melt Point and RF values of the result of the
experiment.
Introduction
It is well known that tea is one of the greatest frequently used caffeinated drinks in the world. The
caffeine (C8H10N4O2) which was extracted from the tea was harsh and white. Caffeine is known as
being a great stimulant which is mostly used by the majority of people, and caffeine has a power in
people's organism. It creates many different kinds of problems, such respiratory problems, heart rate
problems, anxiety and insomnia problems. On the other hand, caffeine has some good effects for
people, such as improving alertness, learning capacity and exercise performance (NCBI, 2013). Tea
Also contains other components such as

The Benefits Of Tea
Beginning its ancestry in China, this healthy beverage has become one of the world's most popular
drinks.
Tea is often thought of as being a typical British drink, and we have been drinking it for over 350
years. But in reality, the history of tea goes further back. The story of tea begins in China.What are
the Health Benefits Of Tea
According to a tale, in 2737 BC, the Chinese emperor was sitting under a tree while his servant
boiled drinking water when some leaves from the tree blew into the water and he decided to unify
what his servant had fortuitously created. The tree was a Camellia sinensis, and the resultant drink
was what we currently call tea.
It is not possible to know whether there is any truth in this tale. But tea drinking surely became
established ... Show more content on Helpwriting.net ...
Universal Benefits Of Tea
Tea Fields on mountains
Source: cdn.shopify.com
Tea has been around for centuries. During that time, the Chinese have drunk it for everything from
Common cold reduction to weight loss. Now, recent scientific research has given us an insight into
how tea improves health and to what benefit.
Let's dive into what the research shows us about benefits of tea.
Lowered Cholesterol
Tea is considered to inhibit the absorption of cholesterol from the large intestine. Among the
Chinese, Pu–erh tea is the most famous one for its ability to lower cholesterol, though only minimal
clinical research has investigated this traditional belief.
Blindness Prevention
Since tea contains antioxidants, it is found in eye tissue. In fact, drinking tea can help to prevent
cataracts, said a 2001 study.

Reduce Cortisol Level
Cortisol is the stress hormone that contributes to belly fat and makes your skin age more rapidly. If
you're looking to have cortisol levels down to normal, after a stressful event then consumption of tea
for six weeks will do it.

Honest tea Essay
ACADEMIC ABSTRACT
The Honest Tea case is about an entrepreneur, Seth Goldman, who built a successful social venture
in the alternative beverage industry. After building Honest Tea to become an industry leader, Seth
faced with the decision of whether to merge with Coca–Cola and how to successfully manage the
post–merger transition. Information about the alternative beverage industry and
Seth's use of social media is presented to help determine how Honest Tea can continue to grow after
merging with Coke yet maintain the core principles that their stakeholders value.
USASBE_2011_Proceedings–Page0108
EXECUTIVE SUMMARY
Seth Goldman believed that building a successful brand meant that the company would need to
demonstrate that a ... Show more content on Helpwriting.net ...
But when we buy ten times that amount, we help create a market that multiplies far beyond our own
purchases. When we sell 32 million bottles and drink pouches with less than half the calories of
mainstream alternatives, as we did in 2007, we help displace 2,400,000,000 empty calories.
That's important, but when we sell ten times that number, we help lead a national shift toward
healthier diets."
Despite its benefits, a merger with Coke may have its share of costs, some unique to social ventures.
Once Honest Tea merges with Coca–Cola, will Honest Tea be able to continue fulfilling its social
mission? Most importantly, how can Seth persuade stakeholders, both internal and external, to
support Honest Tea's merger with Coke? Most of Honest Tea's stakeholders including employees,
consumers and independent distributors are socially focused and steadfast in their support of
socially responsible companies. How might they react to the news that Honest Tea has merged with
a national distributor and especially one with so much negative connotation associated with it? Will
they be as committed to the Honest Tea brand?
Goldman has built a solid following to his personal blog site. However, even if Seth is transparent
with customers through social media about the challenges Honest Tea faces will it be
enough

The Tea Of Tea Masters
In Japan, much of the art that is popular today has been made popular by the endorsement that tea
masters have given it. Tea–masters are highly regarded in Japan and they have a large influence on
what becomes popular and what is remembered. A tea master may say that a piece of art has
significance and their word means a great deal. The Tea Ceremony, also known as chanoyu, has long
been a tradition in the Japanese culture. It is defined as a ritualized, secular practice in which tea is
consumed in a specialized space with a codified procedure. It is an elaborate ceremony that has been
performed since the Edo Period in the seventeenth century. It is related to both the Samurai culture
and Zen Buddhism. Tea schools exist to teach the ways of ... Show more content on Helpwriting.net
...
These utensils are used in the preparation of the tea. The movements used for the cleaning of the
utensils are delicate but deliberate and are performed with great concentration. Once the tools are
purified, the thick tea is prepared in a bowl. The guests will be drinking out of the same bowl. The
tea whisk is used to whisk the thick tea. Once the tea is prepared then the bowl is placed facing the
guests. The first guests picks up the bowl and the linen cloth and takes a sip from the bowl. The
guest expresses their pleasure in the tea and continues to drink until they have taken their designated
amount of tea. They then wipe the bowl where their lips touched and pass it to the next guest. When
finished the utensils are taken to the preparation room marking the end of the tea ceremony. The
guests bow and then leave the tea–room.
The Japanese Tea ceremony is a secular ritual known for becoming popular in the Edo Period of
Japan. The Japanese Tea Ceremony is a ritual that takes place in the tea house. The tea house was a
place that was meant for Zen practice. It is an intimate affair held between small groups of people.
The Samurais were one of the first social groups to be associated with the Tea ceremony. "The long
isolation of Japan from the rest of the world, so conductive to introspection, has been highly
favorable to the development of Teaism" (Okakura). Japan used its isolation in order to

Oolong Tea vs. Green Tea
Nowadays, most people are looking for super foods endowed with awesome nutrients offering the
best possible benefits for health. As all of you are aware there has been a raging battle concerning
the goodness of various types of tea for health and weight loss. The forerunners of this battle though
have been oolong and Green Tea, with the latter having stolen the limelight for its positive benefits
for health. Nevertheless, many of the characteristics may also be attributed to Oolong Tea, offering
similar health benefits. To have a better understanding of the similarities and dissimilarities of both
these kind of teas please read on...
Although both oolong and Green Tea come from the plant ... Show more content on Helpwriting.net
...
Green Teas are an indispensable part of the local cuisine in many parts of China and in some parts of
Japan. Green Teas are unoxidised with Chinese–style teas such as Bi Luo Chun and Long Jing
characteristically processed with dry heat using a spinning drum similar to an oven along with a
cooking utensil resembling a wok.
Japanese Green Teas such as Sencha and Gyokuro are usually steamed producing flavours with a
subtle hint of citrus. Thus, the different methods of processing give them their uncommon flavours
and taste. Chinese–style Green Teas have a mild flavour with a dash of sweetness filled with the
aroma of vanilla, wood or nuts.
Catechins
Fresh tealeaves overall are rich sources of flavonoids known as catechins effective for protecting the
body against, eliminating free radicals, muscle fatigue, pain caused by burns and preventing brain
related problems such as stroke, Parkinson's and Alzheimer's disease. However, the levels of this
substance depend on the amount of processing which undergoes a change during oxidation. With
higher oxidation, there is a decrease in the catechins. Hence, Green Tea consisting of huge amounts
of catechins is often promoted as a wonder drink far superior than any other tea. Nevertheless the
fact remains that with that with a reduction in catechins there occurs a natural rise in theaflavins and
thearubigins as in Oolong Tea offering anti cancer, anti inflammatory and anti allergy benefits.
Hence,

Zealong Tea
PRODUCT STRATEGY
[pic]
Zealong has branded itself as the world's purest tea, with the highest of quality standards, and
crafted by the world's best tea masters. Marketing itself as a premium oolong tea, Zealong has gone
the extra mile and was granted ISO22000 HACCP certification, the world's highest safety standard,
being the sole tea company to receive such certification. To achieve the ISO22000 certification,
hazard analysis and critical control points (HACCP) systems were implemented to identify and
control potential hazards at each and every step of the food chain. This certification serves as a
competitive advantage for Zealong and will help to gain customers confidence on the pureness and
goodness of the tea; guaranteed free ... Show more content on Helpwriting.net ...
|
|Z–CUP VISION |[pic] |The Z–cup vision is a mug made of tempered glass which will allow you to
see tea |
| | |leaves unfurl. Comprising cup, strainer, and 'sniffer' lid. |
Compared to the major local tea brands in Malaysia such as BOH, Sabah Tea, and Cameron Bharat
Plantations, Zealong has a limited range of products. Hence, Zealong may attract buyers through the
quality of its products, its uniqueness, and the satisfaction that it offers through its products (tea).
PROMOTION STRATEGY
In terms of promotion strategy, to promote Zealong to Malaysians, Zealong should do thorough
research on what form of promotion that may catch attention of possible consumers fast and
effective. Perhaps Zealong may go for outdoor advertising. Placing ads on boards placed on
highway roadsides. Malaysians especially those living in the busy cities, Kuala Lumpur, Penang,
and Johor Bahru spend long hours on the road due to traffic jams. Hence, outdoor advertising is
certainly reliable in Malaysia. However, to stand out from others, the ad should be designed with
creativity. BOH has come up with a very creative advertising, placing its ads on sliding doors.
[pic] [pic]
Whereby, one glass sliding door has a coloured

Exploration of Chinese Tea
Exploration of Chinese tea Knowing Chinese tea culture thoroughly is a wise way for people to
explore the Chinese society and culture. As a traditional drink, it has been planted and consumed for
over five thousands years. The climate of China is perfect for growing tea, which leads to large
quantities and good quality of tea. According to the line diagram, "Dynamics of manufacture of tea
in China, thousand tons" there were about 1,200 thousands tons of tea manufactured in 2008, which
made China the biggest tea manufacture country in the world. As we can see, tea has a special
position in Chinese society. Due to its popularity, Chinese tea gradually raises international interest,
and leads China to be a more influential country in the ... Show more content on Helpwriting.net ...
According to an interview from Daniel Lui, a tea expert who has been studying the art of traditional
Chinese tea for decades and set up his business in Vancouver's Chinatown to teach others the art of
tea, says "Virtually all teas are from the Camellia sinensis plant. What determines the different
varieties of black, green, white, oolong, and pu–erh are location, harvesting time, method of
harvesting and processing"(Silver, 2011). These five kinds of tea have different colors and flavors
because of their difference in location and harvesting method. The first kind is black tea, which is
also called red tea in China, is a post–fermented tea that produces dark tea water when steeped. This
tea has various pure qualities, which blends easily with other flavors to create a rich and exquisite
taste. As the second kind, green tea is light and refreshing. It contains the largest amount of caffeine
and vitamins and has a subtle flavor and light color when steeped. The third one is white tea, which
is light and delicately smooth. It has the least processed procedure that only undergoes steaming and
drying, and leaving to its natural state. The forth one is Oolong tea. Oolong Tea has flowery sweet
aroma combine with a pleasantly sweet after taste; it never loses its appeal no matter how often
people drink it. And the last one is pu–erh tea, which is the strongest and most bold flavor tea.
Unlike other teas, pu–erh 's quality and taste

Kazi and Kazi Tea
Company Profile Kazi & Kazi tea
Kazi & Kazi tea is the only substantial organic tea grower in Bangladesh. The tea garden is
located at the Tetulia, the Northern district of Panchagar, only 50 km south of Darjeeling. Kazi and
Kazi Tea is the pioneer of organic tea produced in Bangladesh and the first to be certified by
international certifying authorities. Kazi & Kazi produces premium quality tea from their tea–
estate. Their tea garden is the first and the largest tea garden in Bangladesh. Kazi & Kazi tea
was most highly valued at the tea auction in 2004. Their premium quality tea is available in
Bangladesh under the brand Kazi & Kazi, which is widely, accepted by the consumers as best
quality tea in Bangladesh. ... Show more content on Helpwriting.net ...
Most of the Malaysians are hospitable. The Malaysians offer tea or coffee along with snacks to their
guest. The guest must sip at least once to let accept the guest's hospitality.
Men dominate the society in Malaysia over women. Men are the decision maker in the family but in
modern Malaysia this trend is decreasing and more power is going to the women.
Greetings are dependent on the ethnicity of the person you are meeting. Handshake is normal in
Malaysia. Most of the Malay women do not prefer to shake hands with men but with women. The
businesspersons are very much friendly but formal and they prefer to exchange business cards in the
first meeting. Malaysians rely on the non–verbal communication along with the normal conversation
for the harmonious purpose. Malays prefer to give a hint rather than directly putting up a statement
for both negative and positive purpose. Silence is a very important element in Malaysian
communication and in the purpose of different negotiations. Malaysian people do not like to the
people who vent their anger in public. It embarrasses them. Overall the communication purpose
should be taking into account very carefully for success.
Consumption Pattern
According to a survey on the consumption pattern for Malaysian consumption pattern of Malaysian
consumers in beverages it was

Disadvantages Of Tea
TEA
"Tea is a very common morning drink after coffee. Usually in Asian country use of tea is very
common. The first cup of tea was brewed in 2737 B.C"3. when dried leaves landed in a boiling cup
of water served to the Chinese Emperor Shen Nung. The Chinese individuals utilized it as a
prescription to battle against illnesses. Presently it has been expended all around the globe. Tea has
turned into a traditional and most loved drink among the general population around the world. It is
generally less expensive among its substitutes and is more advantageous as it contains less caffeine.
These are the reason the vast majority lean toward it over different refreshments. It likewise helps
numerous nations fiscally who are incorporated into its generation. It also helps farmers and other
people to get employment. Despite the fact that there are numerous debates about its Production and
supplying and it comes about towards exponential because of many reasons. Its generation
additionally influences condition and prompts carbon footprint.
Individuals around the globe are interested by tea and its embodiment. The normal substitute of tea
is espresso. Tea contains less caffeine than espresso. "It is additionally less expensive and is
anything but difficult to make. Individuals are more wellbeing cognizant nowadays and more
preservationist, so they pick tea over espresso" (Sue, Cambridge UK). "Indonesia, India, China, Sri
Lanka and Kenya are the world's largest tea–exporting

Green Tea Or Black Tea Speech
The major mistake made by many a dieter is not taking into account what they are drinking. The
fluids they consume can have such a detrimental impact on the waistline – and the health – just as
much as the foods they eat.
Sure enough, this means for those dieters who are serious about losing weight – actually means no
more soft drinks and certainly no more alcohol, but what about Green Tea or Black Tea? These 2
teas come to mention it, are they good for you? – or could they actually be causing people to gain
unwanted weight?
The surprising fact is, most people think that drinking Green Tea, in particular, can help them lose
weight and not gain it, but that may not necessarily be the case. A number of medical studies have
shown that in fact, ... Show more content on Helpwriting.net ...
Even imagine – Living a life free of having to pay for expensive prescriptions and endless doctor's
visits to renew these prescriptions? Just to clarify, could you imagine – Feeling good, and living
your life without going crazy about every single calorie you eat? All the while knowing your health
is being protected by one of the most powerful natural healing Red Teas ever discovered.
That's what is possible with the new Red Tea Detox Program (click on the link to sign up for a Free
50–page e–book), this utilizing red tea along with several "Myth–busting" diet rules, this program
can help the loss of up to 14 pounds in just 14 days.
With the program, you gain everything needed to lose weight including the "Red Tea Recipe" and all
the sources for the 5 unique ingredients (which can be found at any store from next to nothing). You
also get: A complete 14–day meal plan that includes recipes for satisfying, delicious snacks to halt
any cravings instantly. The meal plan covers four phases: The Red Tea Detox Diet Phase 1: Days 1 –
5;
The Red Tea Detox Phase 2: Day 6;
The Red Tea Detox Phase 3: Days 7 and

Caffeine Of Coffee And Tea
Caffeine in Coffee and Tea
Angela Xu
November 1.2014
Caesar Munera
Lab section 5 10:30am–1:30pm No matter where we go, there seems to be a coffee shop around the
corner or a shop/diner that provides the option of coffee or tea to their customers. Lets take
starbucks as an example, they have many options as from tea to warm coffee drinks or even a nice
cold coffee frappuccino. Coffee and tea is a demanded product in the market industry. From coffee
or tea product in the market store or businesses buying the product to make coffee for customers,
people are willing to buy the beverage to drink mainly to keep them awake. Some people need it as
a daily thing.
Coffee wasn't made how everyone makes today in the 20th ... Show more content on
Helpwriting.net ...
In the article "Coffee & Tea History in A Cup", Anna Reich had provided some history about Tea.
Tea had many uses, was used as food, medicine and also a beverage. It was to believe that the
Chinese emperor Shen Nung was the one who actually discovered tea. The legend states that he
rested under a tea tree, and as the leaves feel, it fell into his hot cup of water (Reich, 2010). As a
result, tea is a very simple beverage. By simply adding some tea leaves into hot water, we have a
warm and relaxing drink. Compared to coffee, tea has more of a variety selection. Tea is a very
simple beverage to make because it doesn 't require much ingredients. Many beverages have
caffeine in it to keep us awake or provide more energy so we can finish our tasks. in the article
"Some Health Effects From Caffeine," Beatrice Trum Hunter goes into details about some health
effects that caffeine has. Studies showed that if someone drinks too much tea, hypokalemia can be
developed. Which is a potassium deficiency, resulting in muscle pain or some difficulties doing
activities. As for coffee, a high consumption of coffee can cause a person to have behavioral
problems. Caffeine also has an effect on our immune system. It weakens it and causes those who
consumes it to have a higher risk of getting a heart attack compared to those who rarely consume
caffeine (Hunter, 1999). AS as result, consuming too much caffeine is never good for you. Many
people don't know about the risk factors of

Tea Industry in Bangladesh
INTRODUCTION
Bangladesh is a small tea producing country sharing 2% of the world's Tea production. Tea is an
agro based, lab our intensive and export oriented sector and plays an important role in the national
economy through export earnings, trade balancing and employment generation. Our Tea industry
dates back to 1857 when the first tea garden was established at Malnicherra in Sylhet District. Today
we have 163 Tea Gardens with a grant area of 1,15,757.41 hal of which 52,317.21 hal or 45% is
under cultivation. Though our tea industry suffered a serious setback in 1971 but we could succeed
in reversing with the help of the government, foreign assistance and hard work of our planters. It is
hoping to increase our production to an average ... Show more content on Helpwriting.net ...
As a result output or productions are not increasing according to expectation and the overall
development is being sluggish. The owner, authority, and stakeholder should realize that neglecting
the human resources in the work place a sustainable development is not possible.
Tea Plantation in Bangladesh
Bangladesh produces and exports a large quantity of high quality tea. Most of the tea plantations are
situated in the northeastern areas of the country, around Sylhet and Srimongal. Sylhet is situated
close to Bangladesh's border with the Indian states of Meghalaya and Assam. This part of the
country is covered by hillocks rising to moderate heights. The rainfall is higher than average, a fact
which British tea planters realised in the 18th century to the advantage of tea cultivation. These
conditions have provided rich tropical forests with many species of wildlife, scented orange groves
and pineapple plantations. It is also the home of Khashia and Monipuri tribals.
The waterfalls of Madhab Kunda are another very picturesque place to visit. Jafflong, where the
river runs along the border between Bangladesh and India is especially beautiful. On the way there
are number of 'haors' or marshy wetlands, which are natural, depressed swamps holding water
almost the whole year round. They are home to many fish and thousands of local and migratory
birds.

The Book Of Tea Critical Analysis
Book of Tea by Okakura Kakuzo lends incredible insights into the importance of acceptance of
cultures and self examination. The West, and Americans specifically, need to learn how to appreciate
and learn about cultures, without stealing the credit by claiming ownership. The Book of Tea is an
exploration of this concept with specific focus on the concept of tea in Western culture. If Western
society were to truly step back and examine what they hold dear, how much of it could it attribute to
the cultures it has isolated and excluded. He also teaches the reader the importance of the simplicity
by a society being washed away by the advancement of technological innovation. Society should
look to the teacup for the timeless beauty found in the ... Show more content on Helpwriting.net ...
It is the only Asiatic ceremonial which commands universal esteem. The white man has scoffed at
our religion and our morals, but has accepted the brown beverage without hesitation." It is bizarre
that a drink as simple as tea can have such a profound effect on multiple cultures of the world. As
the only apparently esteemed tradition of the East, naturally, Western society has claimed tea and
incorporated it into its world without accepting its originating culture. Although, oddly enough, it
does offer a glimpse of hope. Humans can relate to cultures they cannot understand through
something as simple as tea. This does not excuse the ignorance that the Western world possesses, but
proves that it can relate to a people without accepting them, opening the dialogue of change.
Kakuzo, throughout the book, salutes tea for its innate ability to bring people together. He describes
this phenomenon as "the mystery of mutual charity," saying that tea "inculcates purity and harmony
[...] the romanticism of the social order. It is essentially a worship of the Imperfect, as it is a tender
attempt to accomplish something possible in this impossible thing we know as life." Tea is both a
unifier and a snapshot of the extraordinary. It binds humans together with a trait they all share–
imperfection. Humans understand that perfection is unattainable and, most of the time, this fear
drives most actions. This pushes humans together more than anything

Tea Vs Coffee Essay
In the articles, Coffee vs. Tea: Is One Better for Your Health by Matt Smith, and Tea vs coffee–
which cuppa should you be drinking? by Victoria Lambert, both discuss about the benefits and
disadvantages of drinking coffee or tea. The authors discuss their viewpoints, by providing
evidence, on whether people should consider drinking tea or coffee for a better health In Smith's
article, she focuses on the hot drinks that can be healthy and its benefits. On the other hand,
Lambert's article also discusses the benefits of drinking tea or coffee on health, but he also provides
data and evidence from medical sources and researches to support his idea. Although the two
authors discuss the same topic in their essays, they both use evocative ... Show more content on
Helpwriting.net ...
He claims that drinking tea occasionally led to a less buildup of calcium that can inhibit the arteries'
function to transport blood to the heart. For this reason, this condition could cause heart disease,
high blood pressure, or stroke. Thus, drinking tea is associated with a "36 per cent lower risk of
heart disease compared to those who drank less than a single cup of tea per day" (Smith, 2016).
Adversely, coffee is good for the digestive system in the body. Dr. Stephen Gruber, director of the
USC Norris Comprehensive Cancer center and senior author of the study indicated that there was a
decreased risk that was seen across all types of coffee, both caffeinated and decaffeinated (Lambert,
2017). Dr. Gruber also reported that "coffee consumption decreases the risk of colorectal cancer"
(Lambert, 2017).
Another benefit of drinking tea is that it helps reduce weight. Many scientists and doctors motivate
obese people to acknowledge drinking tea for weight loss. Euan MacLennan, a medical herbalist
with a central London NHS General Practice, conducted a study where 35 obese men and women
drank tea for two months. It was found out that those who drank four cups of green tea daily lost
weight significantly than those who consumed placebo (Lambert, 2017). MacLennan explains,
"Green tea may support

Informative Essay On Black Tea
Over the years, coffee has been termed to be harmful to health, and more people have turned to tea.
Globally, tea is the second most commonly consumed beverage after water, with black tea
constituting 75 percent. All tea originates from the herb Camellia sinensis. Despite a lot of criticism
surrounding caffeinated drinks, when it comes to black tea, it might be a healthy choice as some
studies have shown.
Black tea is made through withering, rolling and fully oxidizing the leaves. Before the final heating
process, black tea leaves are fermented. It contains caffeine, polyphenols, amino acids, fluoride,
carbohydrates, manganese, proteins, potassium, xanthine, guanine, and trace minerals. It also
contains tannins that give it astringency and catechins which are powerful antioxidants that destroy
cancer–causing cells and prevent cardiovascular diseases.
There are various health benefits that are associated with taking black tea regularly due to the
presence of multiple polyphenols and antioxidants. Black tea contains explicitly complex flavonoids
polyphenols that assist in preventing diseases. Theaflavin and thearubigin are among the flavonoid
that acts as strong antioxidants. Thearubigin gives black tea its red color. Studies have shown that
thearubigins benefit the mind and body in various ways. To harness the power of black tea,
researchers advise that, milk or sugar should not be added.
Improves cardiovascular health
A recent study published in the journal Circulation

Sustainable Tea at Unilever
rP os t
9–712–438
REV: DECEMBER 21, 2011
REBECCA M. HENDERSON
FREDERIK NELLEMANN
Sustainable Tea at Unilever
op yo To survive and prosper over the long term, learn how to adapt your business model by making
it servant to society and the environment. Not the other way around.
– Paul Polman, CEO, Unilever
In 2010 Unilever announced its commitment to a new "Sustainable Living Plan", a document that
set wide–ranging company–wide goals for improving the health and well–being of consumers,
reducing environmental impact, and, perhaps most ambitiously, sourcing 100% of agricultural raw
materials sustainably by 2020. Such a goal implied a massive transformation of a supply chain that
sourced close to 8 million tons of ... Show more content on Helpwriting.net ...
India, for example, was a major tea producer and consumer, but the small scale of many of the farms
and the nature of local farming practices made certification a significant challenge. What should
Unilever do in such markets? Should Unilever hold fast to Rainforest Alliance certification or
instead work to implement incremental change through standards better suited for Indian practices?
How could they persuade hundreds of thousands of smallholders to adopt new farming methods in
market s where most tea production and consumption was local and Unilever was far from the
dominant buyer?
op yo The second issue was whether and how Unilever could gain market advantage from its move
to sustainable tea. While the adoption of Rainforest Alliance certification appeared to have led to
market share growth in some Western markets, it was not clear either that this would continue or
that the concept of a sustainability message would resonate with consumers in developing markets
like
Turkey, India, or Russia. How should Unilever market its sustainability efforts in emerging markets?
Beyond these two key issues several other smaller but also potentially important questions also

consumed Unilever's attention. The Unilever Sustainable Living Plan committed the company to
sourcing

Tea Is An Indispensable Element
Content Analysis
1. Topic
Tea is an indispensable element in both Chinese and British cultures, but due to the cultural and
other historical reasons, it is hard to find Chinese tea here in the UK market. Therefore, the author
decided to choose 'The possibility to promote Chinese tea here in the UK' as the dissertation topic.
As a culture icon, tea has long history in both of the Countries (Jandt, 2004:297), thus to promote
one in the other country need to investigate the marketing situation in the country, which could
reflect not only the marketing information, but also consumption custom in this particular area. In
the UK, the history of tea could be traced back to the Victoria time, and from the beginning of the 20
century, tea has ... Show more content on Helpwriting.net ...
Therefore, the research questions could be concluded as follow:
The Main Research Question:
What is the contemporary market profile of the tea in the UK market?
Here are the Operational definitions of the research question:
 Contemporary: To investigate the recent 5 years situation, which means all the data are at least
from the beginning of 2010. All the data before 2010 will not be considered.
 Market profile: It is the market profile in a general sense, which will including the 4Ps (Product,
Price, Place and Promotion) in the marketing mix (Groucutt, 2005:374), and it will also consider the
target audience, and some more macroscopical marketing strategies in the tea industry.
 Tea: Here 'tea' basically means the ready–to–drink tea rather than the rough tea in the producing
mountains or during the processes of manufacturing procedure. Since tea industry has been a very
mature in the UK now, the most famous tea brands will be chosen instead of the small private tea
factories.
 The UK market: although some of the British tea uses the name of 'English Tea', here the UK
market will include England, Wales, Scotland and Northern Ireland as the geographic range of the
UK, not limited in England for English Tea.
The Research Question which could be obtain base on the result of the first research question above:

By investigating the market profile, is it possible to promote Chinese tea here in the UK market?

Coffee Bean And Tea Leaf
"Coffee Bean & Tea Leaf was born and brewed in Southern California since 1963. The Coffee Bean
& Tea Leaf is the oldest and largest privately held specialty coffee and tea retailer in the United
States. Since opening our first cafe in Brentwood, California, we have always been passionate about
connecting loyal customers with carefully handcrafted products. Coffee Bean & Tea Leaf only
selects the top one percent of Arabica beans and finest hand–plucked, whole leaf tea"
(www.coffeebean.com/about_us.html).
Coffee Bean has been around for over 50 years. As the market changes, the company needs to be
able to change with it. Many of the growing market trends are, how do we improve Innovation,
Sustainability, and Six Sigma to improve our business. Coffee Bean has pride itself in trying to
provide total quality experience in product, service, and environment. Now it's our job to figure out
what will get us to the next level.
Analysis
Coffee Bean has taken small steps towards leading the brand towards cutting edge Innovation,
Sustainability, and/or Six Sigma processes. Coffee Bean loves to be a perfectionist in what it
produces and how it's delivered to customers. Many of our current competitors are doing many
things that Coffee Bean has fallen behind on. "Numerous studies have shown that more–innovative
firms consistently outperform their rivals. Firms that have developed strong innovations
competences grow at rates that are three to six times the rate of their competitor"

Late Tang Tea
Tea, as one of the most important tax revenues since the late Tang Dynasty, always occupies a
significant position in China's political and economic history; however, tea can also be understood in
terms of social and cultural history. Members of the Ming elites had already regarded matters related
to tea as a kind of specialized art. During late Ming period, the paramount interest of the
connoisseur was taste and the singular ability to summon experience and knowledge in the
appreciation of tea. "Taste" here not only refers to its sociological meaning, which emphasizes on
personal and cultural patterns of choice and preference associated to social relations and dynamics
between people; but also means gustatory perception, the sensory impression

Tea Drinking In The 1800s
Tea was declared the National Drink of England in 1784. The eighteenth century saw the
transformation of tea as an everyday necessity for the poor and working class of the British society.
To meet the domestic demand at home, the British East India Company imported great volumes of
tea from China. The tea import increased from an estimated 64 tons in 1711 to 6800 tons in 1791.
Even heavy import tax could not deter an increasingly expanding domestic market for the Chinese
tea. As tea drinking had become obsession with the British society, consumption of tea replaced
home–brewed beer, gin, milk and traditional infusions of indigenous plants. This great
transformation in the consumption pattern of British society led to the commodification of

The Tea Act Of 1773: The Role Of Tea In Great Britain
It is not until looking back on an action, a person knows how significant the action was. This was
the case with how tea was introduced to Great Britain. In 2017, people still associate Great Britain
with tea. Although the introduction of tea in Great Britain might have seemed like an insignificant
event, it had a greater impact than anyone could have predicted. Once tea was introduced in
England, it had both a national and global impact in England through shaping its culture and
economic power.
Tea became popular for British royalty because of Catherine of Braganza. Catherine was a devout
tea drinker and married Charles II. With that marriage came a dowry that included a chest of tea.
This was popular with upper class England because ... Show more content on Helpwriting.net ...
To protest this policy, on December 16, 1773, a group of protestors disguised themselves as natives
who helped to unload tea. Once the protestors successfully made it aboard ship, they tipped all 342
tea chests into the water. This protest inspired other tea parties to happen.
Due to these protests, the company faced hard times due to the loss of their import. It was not until
Britain slashed their import taxes that lead to East India Company to become successful once again,
but it eventually lost the monopoly on Asian trade with exception to China. Eventually the company
learned they could trade opium with silver to lower the imbalance. In a convoluted plot, the East
Indian Company would trade silver and opium in order to get tea. Eventually this, scheme was too
much for China.
Lin Tze–su, a commissioner sent by the emperor, went to Canton in order to stop the opium trade.
Tze–su decided things had gone too far once two British sailors killed a Chinese man, and the
British officials would not hand over the

Not For All The Tea
"Not for all the tea in China" is a popular phrase in the Victorian era. When Britain prevailed tea, the
most of the tea was from China. Thus, if I give all the Chinese tea to you and you do not want it, this
can tell how determined you are. American writer Sarah Rose wrote a book named "For All the Tea
in China" describes a period of time in the mid–1800s how the British Empire stole tea from China.
The main character Robert Fortune was hired by the East India Company to steal the secrets of tea
horticulture and manufacturing. The Scotsman donned a camouflage and headed into the Wu Si
Shan hills in a bold act of corporate espionage.
In the early 19th Century, Britain 's dependence on Chinese tea was caused trade deficit. Britain and
China are conflicting the viewpoint of justice trade in the foreign nationals. Thus, before the war
start,England provided China with opium, grown in India. so then East India Company ship opium
to China; China provided England with the tea. The East India Company though if they know–how
to plant the tea, they could produce tea in India instead. The problem was that the best tea all came
from China, and the Chinese tea growers were the only ones who truly knew how to make it good.
Thus, to accomplish this task, Scottish botanist Fortune (Robert Fortune) put on Chinese clothing ,
hired a Chinese coolie attendant, went deep into the Chinese interior, to the best green tea– and
black tea–growing areas of the country, and stole tea plants,

Coffee, Tea, And Tea
The history of the world can be viewed through six drinks, beer, wine, spirits, coffee, tea, and Coca–
Cola, as told in the book A History of the World in Six Glasses by Tom Standage. However,
focusing on three drinks in particular, rum, coffee, and tea, an enormous story can be told. Those
three drinks impacted the world in many ways, especially the cultures that consumed or traded them.
In order to produce Rum, many Africans were brought to the Americas to work in servitude. This
caused a culture shift, because now you had two very different cultures working closely together,
but one was considered superior to the other. Coffee sparked the emergence of enlightened thinkers,
whose conversations and writings profoundly shaped European culture. Tea helped Britain retain the
colossal empire they are often credited with. This is because of a secondary effect of tea as it helped
to create the British Empire, which in turn impacted the world colossally. Coffee, tea, and rum
catapulted the world into major cultural shifts.
During the 17th and 18th centuries when rum was introduced the culture in the Americas and Britain
became one of unenlightened and drunken people. Before rum, all that most Europeans had to drink
was disease–ridden water and beer. Rum was a happy medium between the two drinks. Rum had
more alcohol content than beer, and had more flavor than water, so it pleased the masses greatly.
However, since Rum did have a higher alcohol content, it left the population in a

Emerging Themes in the Tea Industry
CHARTERED POSTGRADUATE DIPLOMA IN MARKETING Emerging Themes LEVEL 7 Unit
1
Emerging Themes in the Tea Sector
Membership Number : 2916169
Student Declaration
"I confirm that in forwarding this assessment for marking, I understand and have applied the CIM
policies relating to word count, plagiarism and collusion for all tasks. This assignment/project is the
result of my own independent work/investigation except where otherwise stated. Other sources are
acknowledged in the body of the text and/or bibliography is appended. The work that I have
submitted has not previously been accepted in substance for any other award. I further confirm that I
have not shared my work with other candidates."
Total 3798 words, excluding bold headings, ... Show more content on Helpwriting.net ...
Page 2
Emerging Themes | December 2010 | Membership Number: 2916169
Task One:
Summary of Sources
Justification Social Factor Impact on the Industry
Source
1. Sri Lanka Tea Review This publication Tea perceived 2009, By Forbes & offers statistics on tea
and consumed Walker Tea Brokers production in Sri as a remedy for (Pvt) Ltd. Lanka. illnesses and
less as a regular It provides statistics beverage. E.g. on world tea Colds and flu. production.
Secondary Sources
Provides Information on world tea exports. 2. Tea and Coffee Trade This journal features Journal
2010 articles on the latest trends in the global tea industry. Features articles on new products in the
market. Features articles on tea producing countries and their facts & figures. 3. www.teatrends.com

This website provides information on the health benefits of tea. Provides information on the latest
trends in the industry Provides Information on the latest products in the industry Updates on the
latest developments in consumption behavior. Provides information on trends in the industry. Tea
consumed by certain segments of consumers for its health benefits E.g. losing weight, Slimming etc.
Provides Information on annual market outlook.
General consumption frequency has reduced

Swot Analysis Of Zest Tea
Zest Tea is implementing a differentiation product strategy by combining the desired aspects of both
the coffee and tea markets and appealing to the health conscious caffeine consumer. Their beverage
offers the addition of an amino acid that interacts with caffeine to add mental focus and health
benefits. In addition to their differentiation plan, Zest Tea offers its product at an affordable rate
which costs just over a dollar per beverage sachet. This strategy of low cost to consumer and a
superior differentiated product along with their manufacturing trade secrets creates a unique
competitive advantage for Zest Tea in the beverage marketplace. Zest Tea will face a lot of pressure
and competition from giants in the tea and coffee ... Show more content on Helpwriting.net ...
In addition to Whole Foods, Zest Tea claims that they are beginning talks with Whole Foods to stock
the product in their stores as well. According to the Executive Summary, Zest Tea is putting their
product in retailers to be sold at $7.99 – $8.99. They also say that they are planning to put out a
ready–to–drink ice tea product toward the end of 2017. The company has no government contracts
(USAspending). According to VBIC, the company has estimated annual sales of $93,250 whereas
the company states that they saw revenue in 2016 to be $380,000 and expect revenue in 2017 to be
approximately $1.6 million. In addition, they state that they expect to become cash flow positive in
October of 2017.
What would you propose the potential founders do to strengthen this business? After reading
through the business pitch and summary of Zest Tea, it is apparent that the company has quite a
valuable product. A tea that not only serves as a stronger kick for tea drinkers but as a healthy
alternative for health conscious coffee drinkers, Zest tea is tapping into a large market that has a
demand for its product. Switching over to retail sales is also a great idea to reduce costs and develop
relationships with stores. That being said, a company can always do better. I believe that Zest Tea
could strengthen their business model by: adding iced teas when they are ready for

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