1. HOWTO CREATE A
COMPANY? IDRESESS
IMANE BOUZALHAD EL AJJALI
INMA MARLES
2016/2017
INSTITUT VILA-SECA
2. INTRODUCTION
• The title of my research project is "How to create a company?
iDresses”.
• I decided to do something related to business.
• My project is about the creation of a new company.
• The objectives
• I am going to get information from books and websites.
• Difficulties.
3. BUSINESS PLAN
To create our dresses company, I’ve started by creating the business plan.
What is in a business plan?
• PRESENTATION OF THE PROJECT
Personal information of the promoter
Motivation and the origin of the idea.
Description of the activity
• MARKET RESEARCH
Localitation
Market characteristics
Market analysis
The competitive analysis
Swot analysis
4. MARKETING PLAN
• THE PRODUCT
The essential part of the business will be the sale of dresses, especially night, wedding and party dresses.
• THE PRICE
The price strategy of our business can be a mixture of the two ways. We will begin with low prices and little by little, we will
start to increase them.
• THE PROMOTION
How will I promote my product?
• THE DISTRIBUTION
Our company, which is a wholesaler, sells its products to our stores, which are retailers.
5. OPERATIONAL PLAN AND LEGAL ASPECTS
When our company sells the products to our stores, these stores will be limited to market them and will keep the products in demand
at the beginning.
• Necessary resources
Our business needs a series of material resources to work, for example, shop or furniture.
• Sales plan
Will put the dresses on sale at 105 €.
o LEGAL ASPECTS