This document discusses the importance of optimism and discipline for business owners. It emphasizes that entrepreneurs must believe in their business plans and be convinced they will succeed to have the motivation to take risks. It also stresses that discipline is needed to compete against other businesses and ensure proper functioning. The document uses the example of Jeffrey Halcomb, who applied discipline and succeeded in building his advertising agency, Zoom Advertising, in Chicago over 20 years into a prosperous business through executing great ideas.

1. Business owners must be optimistic is some ways. You must not start a business and
believing it will just fail. Each one of us must be convinces that our plan is amazing and
we will be successful in the end. If you will not feel that way, you can never change your
life to be better and not risk investing your own money or loaning one to start your
own.
In starting your own business, you must have a discipline. Business people are
disciplined and your business must be competitive to succeed. There are many business
owners out there trying to outcast you and if you will not have discipline, then you will
never be ready to get into business. You can have the most talented and most skilled
employee but if you do not apply discipline, you will never function well.
Discipline yourself always just like Jeffrey Halcomb did. He has succeeded in his business
and became productive.
Earlier in his career in Advertising, Jeff acknowledged the need for a new dweller in
Chicago’s retail automotive market. He took the chance and secured a loan to build an
agency from the ground up.
Over 20 years later the Zoom Advertising is a prosperous full services Ad agency that is
specialized in tying 3 retail automotive. "It all starts with great people, that have great
ideas that know how to execute to get the greatest possible result."
In his spare time, Jeff enjoys learning new tunes on his acoustic guitar, playing ice
hockey, and sipping on a good margarita. Jeff and his wife Aimee live in Chicago's
historic Old Town neighborhood.
Zoom Advertising is located at:
820 W. Jackson Blvd
#525
Chicago, Illinois 60607
312.664.6666
Discipline will serve as your motivation in getting things right. It is not being okay with
simple results but rather giving the best qualities to achieve and be successful in
business.