Establishing yourself as a top tier Event Planner is very challenging in an overcrowded industry that lacks a standardized seal of quality. In this session, Liz will share lessons she's learned first-hand in her journey so that you can command what you are actually worth by clients you are excited to work with.

1. WAX ON, WAX OFF:
FOUR STEPS TO EARNING YOUR
event planning black belt
Liz King Caruso, techsytalk & Liz King Events

2. ABOUT ME
CEO OF LIZ KING EVENTS & TECHSYTALK
I am committed to using my experience as an event planner to raise thought leaders in our industry who are tech-savvy,
successful and well-respected. I believe that we have amazing power to impact the world around us by innovating, educating
and leveraging our collective thought leadership.
To our industry with love,

3. LET’S GET REAL ABOUT THE
events industry

4. THERE’S A VERY
LOW BARRIER
TO ENTRY

5. PRO:
It allows anyone with the passion,
skills and hustle for events a chance
at building a profitable business.

6. CONS:
- Saturates the industry with people who think that
can and should plan events. False.
- Lack of universally agreed upon industry standards
enables a wide spectrum of event planning quality.
- Hurts the industry reputation; Clients don’t always
respect the work we do.

7. It’s easy to get lost in a
crowded marketplace.
You find yourself competing
for contracts against way
less qualified competition.

8. - You spend a lot of time writing
proposals that don’t convert to
signed contracts.
- Revenue becomes inconsistent &
unpredictable
- Clients constantly demanding
more, while paying you less than
what you’re worth.

9. HOW DO WE CREATE A BRAND
THAT RESONATES WITH OUR
IDEAL CLIENTS SO WE CAN
WORK ON PROJECTS WE LOVE,
WHILE STILL MAKING A LIVING?

10. 4 STEPS TO EARNING YOUR EVENT
PLANNING BLACK BELT

11. 1. Tap into your unique offerings.

12. WHO ARE YOU &
WHY ARE YOU BETTER
THAN ANYONE ELSE?

13. 2. Commit yourself to quality.

14. WHAT ARE YOUR
CORE VALUES AND
WHAT IS A NON-
NEGOTIABLE FOR
YOU?

15. NEVER NEGOTIATE YOUR WORTH.

16. 3. Commit yourself to
lifelong learning.

17. FIND SOMEONE WHO IS
WHERE YOU WANT TO
BE AND HAS WHAT
YOU WANT TO
HAVE...AND EMULATE
THEIR HUSTLE.

18. INVEST IN YOUR GROWTH.

19. 4. Train yourself relentlessly until you’re seen
as a thought leader & your dream clients
come to YOU!

20. SHARE YOUR UNIQUE VALUE PROPOSITION WITH THE
WORLD AS A HIGHLY SKILLED PLANNER

21. BOOK BETTER BUSINESS.

22. ESTABLISH NEW REVENUE STREAMS.

23. THIS IS
JUST THE
TIP OF THE
ICEBERG!

24. INTRODUCING

25. THIS BUSINESS WORKOUT IS DESIGNED TO
HELP YOU DO THINGS LIKE:
- Crystalize your business goals & then develop a clear path to
achieving them.
- Identify your sweet spot and spend less time haggling with
soul sucking clients and spending more time booking your
dream clients.
- Identify new revenue streams to cushion your bottom line and
afford you the luxury of ONLY taking on projects that lines up
with your brand goals.

26. APPLY TODAY
IGNITE.TECHSYTALK.COM
○ Applications will be reviewed on a first come, first served basis through April
27, 2018.
○ All applicants will schedule an interview with me to talk more about your goals
and ensure the program is a good fit for you on the week of April 30, 2018.
○ Our year-long program will begin on June 1, 2018.
○ Submitting the application is free and does not commit you to the program.

27. THANK YOU!
GOT QUESTIONS?
liz@techsytalk.com
www.LizKingEvents.com
www.techsytalk.com
FIND ME ON SOCIAL @LIZKINGEVENTS ON NEARLY EVERY PLATFORM