The document outlines Korri Turner's personal branding exploration, including her background and experience in hairstyling, makeup artistry, and brand coaching. She identifies her target skills and goals which include landing high-ticket branding clients and opening her own coworking space. The branding strategy focuses on helping women-owned businesses stand out by exploring their unique identities.

1. PERSONAL BRAND EXPLORATION
Korri Tuner
Project & Portfolio I: Week 1
April 09, 2022

2. I am a wife, a mother, a Brand Coach, Brand
Designer, Hairstylist, Makeup Artist, and Creative.
The moment I found out I was pregnant my whole
world shifted. I knew my days in a salon were
numbered. I knew I wanted to be home and have
the ability to tap into my God given gift of Branding
and helping women to embrace who they are flaws
and all in business. Through strategy sessions and
creative design, I help brands pop by
incorporating who my clients are with who their
audience is.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Web Designer
• Brand Developer
• Product Designer
BRAND ARCHETYPE - As a
Creative Brand Strategist, it is my
job to help enhance brands through
vision, development, and execution.
Branding Strategist for Marketing Industry

4. Female Owned Businesses In Chicago
TARGET AUDIENCE
Kris Christian
Outreach Plan:
• My initial contact would be to go to her location here in
Chicago to observe the atmosphere.
• My initial contact would be an in person introduction.
• I would build a consumer relationship with Kris to gain the
trust factor prior to pitching an idea of working together
within 90 days.
Founder of Chicago French
Press
Omotola Akinbiyi
Outreach Plan:
• I will research more about her cause and her reason for
starting this digital storefront.
• I plan to interact on her blog posts and instagram feed.
• I will connect with Omotola by gaining more information
about a working relationship and within 90 days pitch the
idea of assisting with branding opportunities.
Digital Storefront Owner
Zakiyyah Muhammed
Outreach Plan:
• I would love to pitch a total rebrand for this business.
• My initial contact would be to submit an inquiry online
offering my services.
• Because this company does not have a functioning online
presence outside of Bay, I would pitch the concept of a 60
day digital launch.
Founder at The Silver Umbrella

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Land 2 high ticket clients per month for total rebranding.
‣ Ensure my portfolio is up to date prior to graduation.
‣ Update LinkedIn Profile monthly with current clients and previous clients.
Mid Term: (2023)
• Move from my home office into a co-working space.
‣ Begin to save $100/ week towards rent for the new co-working space.
Long Term: (2024)
• Open my own cowering building.
‣ I will find a house to renovate and make it an agency for other business
owners to create and have a place to work without it feeling like a stuffy
office space. This building will be open by January 2024.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Web Design Templates
SOFT
HARD
Novice / Adept / Expert
Brand Designing Novice / Adept / Expert
Creativity Novice / Adept / Expert
Personable and Relatable Novice / Adept / Expert
Web Design- Coding
SOFT
HARD
Novice / Adept / Expert
Development Environment Software Novice / Adept / Expert
Collaboration Novice / Adept / Expert
Conducting Research Novice / Adept / Expert

7. I help women overcome imposter syndrome
in their branding by exploring their personal
identity and adding a creative spark to their
brand.
PROMISE

8. CREDENTIALS
Work Experience:
• Creative Brand Strategist for the woman
owned brand “All That I Am”
• Creative Brand Designer for the woman
owned brand “The RTPA Incubator”
Education:
• Digital Marketing, B.S., Full Sail University
(2023)
Awards:
• Volunteer work for New Zion Temple
Church Gala product designs

9. COMPETITION
Amariel Ross
Industry Experience:
• 2 years experience
Education:
• Self Taught Designer
Leadership Experience:
• Black Women In Design Founder
Skills and Proficiencies:
• Adobe Designer- Sponsorship
Korri Turner
Industry Experience:
• 2 years experience
Education:
• Self Taught Designer
• Digital Marketing, B.S. Full Sail University
Leadership Experience:
• The Beauty Brunch Founder
Skills and Proficiencies:
• Dubsado Affiliate

10. BRAND STRATEGIST
For women in business who struggle with their
identity in their industry, I provide creative
strategies on how to stand out amongst their
competitors because no woman is the exact same
as another and it should show in our brands.
“THE BRAND NEW GIRL”

11. NETWORKING & MARKETING
Industry Events & Organizations
• Black Women In Design | 04/09/2022 | Charlotte, North Carolina
• Goalfriendz Content Creation Day | 03/26/2022 | Chicago, IL
• Brown Sugar Brunch | 06/24/2021 | Schaumburg, IL
Digital Marketing
• Primary Content: My content is meant to be inspiring to women. It is meant to touch women
where they are and bring them to a place of where they want to be.
• Primary Tools: I will use stories on Facebook and Instagram to relay my messages and
videos on Tik Tok. These are the easiest platforms to connect with an audience and right
now Tik Tok is a really popular social platform.
• Website: Consumers are more likely to shop with you when they see your work. It is my goal
to have an updated portfolio monthly.

12. PROFESSIONAL DEVELOPMENT
Mentor
• I am seeking a mentor that understands being lost, what it is
like to struggle, and how to use the tools in business to
overcome the adversities of being a black woman in
business.
Formal Education
• Full Sail University | Bachelors Digital Marketing
Technical Skills
• Specific task to address a technical skill gap - organization
name, MONTH YEAR
• Specific task to address a technical skill gap - organization
name, MONTH YEAR
• Specific task to address a technical skill gap - organization
name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap - organization
name, MONTH YEAR
• Specific task to address a technical skill gap - organization
name, MONTH YEAR
• Specific task to address a technical skill gap - organization
name, MONTH YEAR

13. Korri Turner
You know ladies in business struggling to stand out amongst their competitors?
Well, what I do is help women to dig deep to find that special quality that makes
them different from others and use that to make their brand identity pop. In fact,
check out what these ladies have to say!

14. REFERENCES
15-1255.00 - web and Digital Interface Designers. O*NET OnLine.
(n.d.). Retrieved April 10, 2022, from
https://www.onetonline.org/link/summary/15-1255.00
Oliver, A. (2021, February 2). 10 black-owned businesses that are
shaping Chicago right now. Time Out Chicago. Retrieved April 10,
2022, from https://www.timeout.com/chicago/things-to-do/black-
owned-businesses-shaping-chicago-now