An introduction to entrepreneurship and freelancing for young creative professionals

1. CREATIVE
ENTREPRENEURS:
Investors in talent
@creativesoc #thisisitevent

2. Creative Entrepreneurship
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“Creative entrepreneurship is the practice of setting up a business
(or setting yourself up as one) in the creative industries”

3. @creativesoc #thisisitevent
About the session
• Understanding self-employment
• Me as business
• Entrepreneurial qualities
• Getting started

4. Freelancing /self-employment – what it means.
“Working for oneself rather than for an employer”
“People working for themselves”
“Hired to work for different companies on particular assignments”
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5. Reality Check
• No stability
• No pensions/paid holidays etc
• Loneliness
• Not a ‘get rich quick’ situation
• Tendency to become workaholics
• Unsociable hours
• People tend to think you’re not really working
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6. @creativesoc #thisisitevent
dream Check
• Do what you love!
• Be your own boss
• Variety
• can’t find a job? you can make one for yourself!

7. @creativesoc #thisisitevent
EXERCISE>
WHAT IS A BUSINESS?
in 60 seconds

8. @creativesoc #thisisitevent
EXERCISE>
who are you?
• What do you do?
• What is special or different about what you do?
• How do you want to be perceived?
• Who are you similar to?
• Why are you a good investment?

9. @creativesoc #thisisitevent
EXERCISE>
HOW TO GET WORK?
• Who is your client?
• Where do they hang out?
• How do you reach them?
• What are you giving them?

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qualities
“Business-minded, Flexible, Organised, Strategic, Independent,
Fearless, Creative, Adaptable, Persistent, Ethical.”
video: sir john hegarty

11. @creativesoc #thisisitevent
Quick guide to
pricing your services
Find your Minimum Acceptance Rate (MAR) per hour
( (Personal overheads + business overheads) / hours worked) + tax
(1,000 + 300) / 160 (8hrs x 20 days pcm) = 8.1 + 20% (tax) = 9.72 p/h

12. @creativesoc #thisisitevent
Pricing your services
• Do your research
• Understand competition
• Understand your client and how they spend their money
• Set yourself targets
• Create packages
• Be flexible – focus on building a network to start with

13. @creativesoc #thisisitevent
Top tips
• Know yourself, your needs and goals.
• Awareness of your market and potential clients
• An understanding of your value/costs/prices/accounts
• Knowing how to market - social media, in person, old-school...
• Specialisms- what transferable skills do you have?
• Contacts
• anyone can register with HMRC and set up a website...
but achieving success is a different story!
http://leavingworkbehind.com/freelancing-setting-negotiating-rates/

14. @creativesoc #thisisiteventResources
hmrc.gov.uk
ideastap.com/
thethrivingcreative.com/
MOO.COM
WORDPRESS.COM
thisisitnetwork.com

15. www.thisisitnetwork.co.uk
@creativesoc
@acruzbarral