Academic visibility online presentation 13 october 2011


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A presentation for academics at the University of Cape Town on issues of online presence and visibility, risks, and how to take control of one's digital footprint.

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  • Peter Steiner published by The New Yorker on July 5, 1993.[1][2] The cartoon features two dogs: one sitting on a chair in front of a computer, speaking the caption to a second dog sitting on the floor.[2][3] As of 2000[update], the panel was the most reproduced cartoon from The New Yorker, and Steiner has earned over US$50,000 from its reprinting.[1][4],_nobody_knows_you%27re_a_dog
  • IDC Report: The 2011 Digital Universe Study: Extracting Value from Chaos, June 2011
  • Some of the academics present at the seminar at UCT 13 October.Several sensitive documents/ emails were found and not shown in the presentation but mentioned to individuals privately.
  • URL Personal Digital Footprint Calculator: IDC Report: The 2011 Digital Universe Study: Extracting Value from Chaos, June 2011.
  • Adatpted from Alfred HermidaThe Networked Scholar University of British Columbia, Worldviews Conference, Toronto, June 16 2011
  • From Chan, Leslie Global Perspective on Open Research (Slide 28) Development StudiesBioline InternationalUniversity of Toronto ScarboroughPresentation at the Scholarly Communication in Africa Programme and OpenUCT,University of Cape TownAugust 5, 2011Leslie Chan
  • Notes on tools described in “a simple and free web application that lets you brainstorm online” (Free, web-based)FreeMind: ”Java-based mindmapping software” (Free, cross-platform)BASE: ”multi-disciplinary search engine for academically relevant web resources.” OAI service provider (Free, web-based)Google Scholar: “can search across many disciplines and sources: peer-reviewed papers, theses, books, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations” (Free, web-based)GIMP: ”GNU Image Manipulation Program. It is a freely distributed piece of software for such tasks as photo retouching, image composition and image authoring” (Free, cross-platform)Picnik: browser-based tool for editing images; provides "one-click fixes, including auto- fix, exposure, colors, and red-eye. And the others, like rotate, crop, resize, and sharpening" (Web-based, free; via ProfHacker)EverNote: an application that allows you to capture information of any kind anywhere and synchronize it across all of your devices: "Take snapshots, read to-do lists, record audio whenever and wherever you like." (Free, with premium service available; cross-platform)Google Notebook: Take notes.  Clip text and images from Google Books and other sources.  Share your notebooks.  [NB: Google announced that it is no longer actively developing Google Notebook but will continue to maintain service.] (Free, web-based)Virtual Lightbox:  "a software tool for comparing images online...All users participating in a common Lightbox session see the same images in the same on-screen configuration at the same time." (Free, cross-platform)EndNote: "Web-based tool for managing and citing references in papers and creating bibliographies...integrates the following tasks into one program: Search bibliographic databases on the Internet; organize references, images, PDFs and other files; construct your paper with built-in manuscript templates; watch the bibliography and figure list appear as you write" (Commercial, web-based)Mendeley: "Free social software for managing and sharing research papers. It is also a Web 2.0 site for discovering research trends and connecting to like-minded academics." (Free, Windows/Mac/Linux)Google Maps: allows you to view maps and directions, with practical applications for transportation and diverse viewing options to further specify location (Free, web-based)Open Street Map: "a free, editable map of the whole world...allows you to view, edit and use geographical data in a collaborative way from anywhere on Earth" (Free, web-based)WordPress : free hosted blogging solution that uses excellent open source blogging software.Tumblr: a blog that "lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email, or wherever you happen to be. You can customize everything, from colors, to your theme's HTML. Even use your own domain name." (Free, web-based)Twitter: a "microblogging" service that allows you to write short messages about your thoughts and experiences and find out what your friends and colleagues are up to (Free, web-based)List of tools sourced from: Digital Research Tools (DiRT) by Lisa Spiro -
  • Wittel, A (2011) Qualities of Sharing and their Transformations in the Digital Age in International Review of Information Ethics Vol. 15 (09/2011) Special Issue on the Ethics of Sharing September 2011
  • of Web 2.0 in scholarly communicationBlogsBlogging began during the mid-1990 4but did not really take off until the arrival of free,easy-to-use web-based software in 1999. Initially associated with the personal journal andwith self-referential commentary on the web itself, the blog in fact can be thought of as aweb platform suitable for almost any kind of content. The key features of this platform are: asimple content management system allowing users to create and post content (including richmedia such as images, audio and video) to the web without technical knowledge; persistentdeep links to individual articles; the ability of readers to leave comments on posted articles;the trackback, which automatically appends to the article a link to (and typically a briefextract from) other articles that reference it 5. Although a few influential blogs do not allowcomments (typically because of the costs of removing unwanted comments such as spam orabusive content) it is the last two features that give blogs their social power, convertingthem from one-way publishing platforms to a web of interlinked conversations.There are generally thought to be about 100-1500 scientific blogs. For instance, theaggregator site Postgenomic covers 750-800 blogs. Its statistics page shows that about 300of these blogs are active in any given week and the total number of posts averages about2000 per week6. Neither of these figures shows current signs of growth (if anything, the trendmay be slightly downwards). Within chemistry, the site Chemical Blogspace performs asimilar function to Postgenomic. It reports about 60 blogs active per week and an averagetotal of 150-160 new posts per week.
  • -
  • The Directory of Open Access Repositories (DOAR) now lists 2,085 repositories globally, of which 51 repositories are found in 15 African countries.Insert image of DOAR
  • Gold Route- Primary publication in open-access journals.- 7 070 journals (DOAJ 2011)
  • Wkipedia - Vimeo/ˈvɪmiːoʊ/[2] is a video-sharingwebsite on which users can upload, share, and view videos. It was founded by Zach Klein and Jake Lodwick in November 2004. The name Vimeo was created by co-founder Jake Lodwick and is a play on the word video, inserting the word "me" as a reference to the site's exclusive dedication to user-made video, and is also an anagram of "movie."[3]Vimeo does not allow gaming videos,[4] pornography, or anything not created by the user to be hosted on the site.[5][edit] PopularityAs of March 2010[update], Vimeo has over 3 million members and an average of more than 16,000 new videos uploaded daily.[6] Roughly 10% of uploads are in HD.[7]
  • Jason Priem, University of North Carolina-Chapel Hill (@jasonpriem)Dario Taraborelli, Wikimedia Foundation (@readermeter)Paul Groth, VU University Amsterdam (@pgroth)Cameron Neylon, Science and Technology Facilities Council (@cameronneylon) October 2010
  • This work is licenced under the Creative Commons Attribution-Share Alike 2.5 South Africa License. To view a copy of this licence, visit or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California 94105, USA.
  • Academic visibility online presentation 13 october 2011

    1. 1. Academics’ online visibility Laura Czerniewicz OpenUCT Initiative (OUI) Shihaam Donnelly, Travis Noakes, Eve Gray
    2. 2. Still true? • On the Internet, nobody knows youre a dog • Peter Steiner, New Yorker 1993 • n_lawson/155595430/ • Insert licence Some rights reserved
    3. 3. IDC Report: The 2011 Digital Universe Study: Extracting Value from Chaos, June 2011
    4. 4. Digital Footprints
    5. 5. Take control• Digital footprint- the content you create• Digital shadow- content created about you – The amount of information that individuals create themselves (digital footprint) is far less than the amount being generated about them (digital shadow)• Separate your personal and your professional profiles online
    6. 6. Keep track• Regular searches• Ongoing Google alerts of your name• Spezify• Measure your digital footprint
    7. 7. Keep track
    8. 8. Keep track • To calculate the size of your own digital footprint, download a copy of the Personal Digital Footprint Calculator at wnloads/web/personal-ticker.htm
    9. 9. Ways of thinkingabout online visibility & participation
    10. 10. Building Blocks PRESENCE Extent to which of the you as the scholar are Networked SHARING visible to others online CONNECTIONS ScholarExtent to which The relevance • The honeycomb of buildingyou allow users blocks can be used to assess and appeal of your level of onlineto exchange and your work to connectivity as a scholar. distribute your IDENTITY others information • They are not exclusive and The extent to neither need all be present. which others can identify you • They are constructs that allow online as a us to make sense of differentCONVERSATIONS REPUTATION aspects of a networked scholar scholar.Extent to which Your online others engage standing and the ADAPTED FROM with you and extent to whichyou with others GROUPS you influence Social media? Get serious! others Understanding the functional The extent of building blocks of social media your Jan H. Kietzmann, Kristopher engagement Hermkens, Ian P. McCarthy, Bruno S. Silvestre with Business Horizons (2011) 54, communities 241—251 *Read the article here*
    11. 11. Scholarly primitives & the open researcher • “…basic functions common to scholarlyDiscovering Annotating Comparing activity across disciplines, over time, and independent of theoretical orientation.” Referring Sampling Illustrating • John Unsworth. "Scholarly Primitives: What Methods Do Humanities Researchers Have in Common and How Might Our Tools Reflect This?" "Humanities Computing, Formal Methods, Experimental Practice" Symposium, Kings College, London, May Representing 13, 2000. ings.5-00/primitives.html
    12. 12. Brainstorm/ Edit images generate ideas Find Research Take Notes/ Compare Materials Annotate Resources Resources Discovering Annotating Comparing Referring Sampling Illustrating Manage Make a dynamicbibliographic mapinformation Representing Blogging Twitter
    13. 13. Clusters of tools & activities: the C’s• Creation: create a mashup; compare resources; edit images; find research materials; make a dynamic map; make a screencast; take notes/annotate resources and transcribe handwritten or spoken texts.• Curation: manage digital content; build and share collections; manage bibliographic information; organize research materials.• Collaboration: collaborate and communicate with colleagues formally and informally; write collaboratively; network with other researchers; share bookmarks• Communication: blog; present data visually, present multimedia and interactive presentations, use social software for communication of scholarly activities including disseminating research results.
    14. 14.
    15. 15. Sharing – the defining concept• Opening scholarship through sharing• Sharing as multiplying, not dividing• Sharing used to mean exchange, now means exchange AND distribution• Forms of sharing (Latour) – Intermediaries transport messages (content, code, meaning) with-out transforming them. – Mediators transform, translate, distort, and modify the meaning or the elements they carry Wittel, A (2011) Qualities of Sharing and their Transformations in the Digital Age in International Review of Information Ethics Vol. 15 (09/2011)
    16. 16. What to do - minimum time & effortCollect & share what you find useful Use Twitter for work!
    17. 17. Social bookmarkingStore your bookmarks on the web & share• Delicious• CiteUlike• Diigo• 2collab• Connate• Mendeley
    18. 18. Delicious
    19. 19. “Curation”• Other curation tools
    20. 20. Get going on Twitter
    21. 21. Some Twitter guidelines• Get into a routine• It is legit to retweet your tweets especially if rephrased• Provide updates from special events• Use hashtags• Follow others / reciprocate• Promote your Twitter profile through your email signature, business card, blog posts etc.• Being careful with Twitter• Tweet about each new publication, website update or new blog that the project completes.• Ask for feedback• Link to a URL of publication, presentation, podcast etc• Tweet about new developments of interest• Retweet interesting material• Use Twitter for ‘crowd sourcing’ research activities Mollet, A; Moran, D and Dunleavy, P (2011) Using Twitter in university research, teaching and impact activities, LSE Research Online
    22. 22. What to do -more time and effort Develop a voice – blog Get your stuff online Maximise discoverability
    23. 23. Blogging as a scholarly activity• Create a blog – Wordpress, Livejournal, Blogger, Typepad• Find a blog – Google Blog Search, Blogcatalogue, technorati• Blog aggregators – Research blogging
    24. 24.
    25. 25.
    26. 26. Go as open as you can• Put everything you can online – Check out Sherpa Romeo for publisher archiving policies• Archive – in repositories – In subject portals and aggregators• Publish in open access journals
    27. 27. Slideshare
    28. 28. Open access & increased citations • Open access publishing increases visibility, the opportunity for use and the possibility of impact. • Majority of studies have shown an increase in citations arising from open access. • Of the 35 studies surveyed, 27 have shown a citations advantage (the % increase ranges from 45% increase to as high as 600%), with only 4 showing no advantageSwan A (2010) The Open Access Citation Advantage: Studies and Results to Date. Available at
    29. 29. Maximise discoverabilityTake metadata seriously “Well said! "metadata is a love note to the future" from @textfiles talk via @nypl_labs & @kissa ne
    30. 30. Improving searchability• Blogs and websites can be submitted to these top search engine directories for free – Dmoz at; – Hit Web Directory at; – Search Site at – and – Jayde at
    31. 31. Broaden impact
    32. 32.