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Academic visibility online presentation 13 october 2011


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A presentation for academics at the University of Cape Town on issues of online presence and visibility, risks, and how to take control of one's digital footprint.

Published in: Education, Technology, Business

Academic visibility online presentation 13 october 2011

  1. 1. Academics’ online visibility Laura Czerniewicz OpenUCT Initiative (OUI) Shihaam Donnelly, Travis Noakes, Eve Gray
  2. 2. Still true? • On the Internet, nobody knows youre a dog • Peter Steiner, New Yorker 1993 • n_lawson/155595430/ • Insert licence Some rights reserved
  3. 3. IDC Report: The 2011 Digital Universe Study: Extracting Value from Chaos, June 2011
  4. 4. Digital Footprints
  5. 5. Take control• Digital footprint- the content you create• Digital shadow- content created about you – The amount of information that individuals create themselves (digital footprint) is far less than the amount being generated about them (digital shadow)• Separate your personal and your professional profiles online
  6. 6. Keep track• Regular searches• Ongoing Google alerts of your name• Spezify• Measure your digital footprint
  7. 7. Keep track
  8. 8. Keep track • To calculate the size of your own digital footprint, download a copy of the Personal Digital Footprint Calculator at wnloads/web/personal-ticker.htm
  9. 9. Ways of thinkingabout online visibility & participation
  10. 10. Building Blocks PRESENCE Extent to which of the you as the scholar are Networked SHARING visible to others online CONNECTIONS ScholarExtent to which The relevance • The honeycomb of buildingyou allow users blocks can be used to assess and appeal of your level of onlineto exchange and your work to connectivity as a scholar. distribute your IDENTITY others information • They are not exclusive and The extent to neither need all be present. which others can identify you • They are constructs that allow online as a us to make sense of differentCONVERSATIONS REPUTATION aspects of a networked scholar scholar.Extent to which Your online others engage standing and the ADAPTED FROM with you and extent to whichyou with others GROUPS you influence Social media? Get serious! others Understanding the functional The extent of building blocks of social media your Jan H. Kietzmann, Kristopher engagement Hermkens, Ian P. McCarthy, Bruno S. Silvestre with Business Horizons (2011) 54, communities 241—251 *Read the article here*
  11. 11. Scholarly primitives & the open researcher • “…basic functions common to scholarlyDiscovering Annotating Comparing activity across disciplines, over time, and independent of theoretical orientation.” Referring Sampling Illustrating • John Unsworth. "Scholarly Primitives: What Methods Do Humanities Researchers Have in Common and How Might Our Tools Reflect This?" "Humanities Computing, Formal Methods, Experimental Practice" Symposium, Kings College, London, May Representing 13, 2000. ings.5-00/primitives.html
  12. 12. Brainstorm/ Edit images generate ideas Find Research Take Notes/ Compare Materials Annotate Resources Resources Discovering Annotating Comparing Referring Sampling Illustrating Manage Make a dynamicbibliographic mapinformation Representing Blogging Twitter
  13. 13. Clusters of tools & activities: the C’s• Creation: create a mashup; compare resources; edit images; find research materials; make a dynamic map; make a screencast; take notes/annotate resources and transcribe handwritten or spoken texts.• Curation: manage digital content; build and share collections; manage bibliographic information; organize research materials.• Collaboration: collaborate and communicate with colleagues formally and informally; write collaboratively; network with other researchers; share bookmarks• Communication: blog; present data visually, present multimedia and interactive presentations, use social software for communication of scholarly activities including disseminating research results.
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  15. 15. Sharing – the defining concept• Opening scholarship through sharing• Sharing as multiplying, not dividing• Sharing used to mean exchange, now means exchange AND distribution• Forms of sharing (Latour) – Intermediaries transport messages (content, code, meaning) with-out transforming them. – Mediators transform, translate, distort, and modify the meaning or the elements they carry Wittel, A (2011) Qualities of Sharing and their Transformations in the Digital Age in International Review of Information Ethics Vol. 15 (09/2011)
  16. 16. What to do - minimum time & effortCollect & share what you find useful Use Twitter for work!
  17. 17. Social bookmarkingStore your bookmarks on the web & share• Delicious• CiteUlike• Diigo• 2collab• Connate• Mendeley
  18. 18. Delicious
  19. 19. “Curation”• Other curation tools
  20. 20. Get going on Twitter
  21. 21. Some Twitter guidelines• Get into a routine• It is legit to retweet your tweets especially if rephrased• Provide updates from special events• Use hashtags• Follow others / reciprocate• Promote your Twitter profile through your email signature, business card, blog posts etc.• Being careful with Twitter• Tweet about each new publication, website update or new blog that the project completes.• Ask for feedback• Link to a URL of publication, presentation, podcast etc• Tweet about new developments of interest• Retweet interesting material• Use Twitter for ‘crowd sourcing’ research activities Mollet, A; Moran, D and Dunleavy, P (2011) Using Twitter in university research, teaching and impact activities, LSE Research Online
  22. 22. What to do -more time and effort Develop a voice – blog Get your stuff online Maximise discoverability
  23. 23. Blogging as a scholarly activity• Create a blog – Wordpress, Livejournal, Blogger, Typepad• Find a blog – Google Blog Search, Blogcatalogue, technorati• Blog aggregators – Research blogging
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  25. 25.
  26. 26. Go as open as you can• Put everything you can online – Check out Sherpa Romeo for publisher archiving policies• Archive – in repositories – In subject portals and aggregators• Publish in open access journals
  27. 27. Slideshare
  28. 28. Open access & increased citations • Open access publishing increases visibility, the opportunity for use and the possibility of impact. • Majority of studies have shown an increase in citations arising from open access. • Of the 35 studies surveyed, 27 have shown a citations advantage (the % increase ranges from 45% increase to as high as 600%), with only 4 showing no advantageSwan A (2010) The Open Access Citation Advantage: Studies and Results to Date. Available at
  29. 29. Maximise discoverabilityTake metadata seriously “Well said! "metadata is a love note to the future" from @textfiles talk via @nypl_labs & @kissa ne
  30. 30. Improving searchability• Blogs and websites can be submitted to these top search engine directories for free – Dmoz at; – Hit Web Directory at; – Search Site at – and – Jayde at
  31. 31. Broaden impact
  32. 32.