Ignition 5 27.01.14

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Ignition 5 27.01.14

  1. 1. 27.01.14
  2. 2. This Week... Clean up your feed, Devil Baby Attack, Happiness Machine, Internetervention, Firefighter aid Clean up your feed Ajax Social Wipes Devil Baby Attack 20th Century Fox Happiness Machine Coca Cola Internetervention P&G Firefighter aid Google Glass
  3. 3. Clean up your feed Ajax Social Wipes If you‘ve ever tried to get rid of all the old pages and boring brands you‘ve ‗liked‘ on Facebook, or spam you‘ve accumulated on Twitter, then Colgate‘s social tool for their new ―Ajax Spray N‘ Wipes‖ product, called ―Ajax Social Wipes‖ does exactly that, by instantly aggregating all of the pages you‘ve ‗liked‘ on Facebook, where you can easily (with a single click) get rid of things clogging up your news feed! Check it out here: http://ajaxsocialwipes.com/ Meanwhile, over on Twitter, it will actively detect spam that you might have started following, and automatically remove it from existence!
  4. 4. Devil Baby Attack 20th Century Fox In order to promote the new movie ‗Devil‘s Due‘, 20th Century Fox partnered with Thinkmodo to create a grim concept – An animatronic "devil baby" in a remote controlled stroller goes on a rampage through the streets of New York City and hidden cameras record people's reactions. This promotion has been doing the rounds online and has racked up 37 million views in a week. Normal babies can be scary enough to some people…
  5. 5. Happiness Machine Coca Cola The new Coca-Cola Happiness Machine took place in a bus shelter in Uppsala, Sweden on a cold and dark afternoon in December with 185 days until midsummer. The aim was to brighten people‘s day a little with some summer happiness!
  6. 6. Internetervention P&G Isaiah Mustafa, who recently returned to the Old Spice world in a British campaign, is now fronting a new online initiative for the P&G brand's new body spray. The campaign is built around nine bogus websites that advertise fake, faux-manly products and services—like black leather sheets, spray-tan parties, push-up muscle shirts and more—and Mustafa's comical disdain for all of them, and anyone who would be sucked in by them.
  7. 7. Firefighter aid Google Glass We‘ve long been wondering what the real life uses of Google Glass might be, and finally we‘re seeing a practical use for the technology. It's a clever way of introducing the technology to a wider audience. It follows a North Carolina based firefighter and Glassware developer, Patrick Jackson, who is developing ways that Google Glass can help firefighters become more effective. These include having instant access to maps of the areas or buildings where incidents are taking place, finding the nearest hydrant or calling up a diagram showing the design of a car that needs to be cut open to rescue a driver..

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