2. This Week...
#wonderfullycomplicated, #Rainbowlaces, High five, Shot it Got it, Twitter Vending
Machine.
#wonderfullycomplicated
Scharffen Berger
#Rainbowlaces
Paddy Power
High Five
KLM
Shot it Got it
Åhlens
Twitter Vending Machine
Walkers
3. #wonderfullycomplicated
Scharffen Berger
Hershey-owned chocolate brand Scharffen Berger appeals
to generation selfie in this campaign. The campaign
allows people at bus shelters in San Francisco to upload
their own faces onto posters.
All they need to do is take a selfie and post it to Instagram
with the hashtag #wonderfullycomplicated. After they've
chosen from three different types of chocolate and
"personality notes," they can star in their very own
personalised chocolate ad.
4. #RainbowLaces
Paddy Power
In it’s second year, Paddy Power have kicked off their
rainbow laces campaign, which aims to kick homophobia
out of football. This campaign has received great support,
and has gained a huge amount of traction from football
clubs in England.
Arsenal are one club who have jumped on board to
support the cause, and have featured in Paddy Power’s ad
to promote their laces. The video is close to 1 million views
at the moment, and is growing rapidly across the UK and
Ireland.
Arsenal have also taken the campaign to the streets,
literally, as Transport for London installed a rainbow
crossing outside of the Arsenal station in an effort to
promote the cause, in time for Saturday’s match against
Manchester City. The campaign, which launched in
September, sends rainbow-coloured laces to footballers to
help the fight against homophobia.
5. High Five
KLM
The Live High Five was an interactive outdoor installation
by KLM Royal Dutch Airlines in New York and Amsterdam
that challenged strangers separated by an ocean to create
the perfect high five.
For one day only as part of KLM’s World Deal Week
campaign, two interactive screens with HD video feed and
audio were placed over 3,600 miles apart in New York City
and Amsterdam. The screens encouraged spontaneous
between people in the two cities as they worked together
face-to-face to accomplish a simple-sounding task.
Whoever could achieve the “perfect” high five with their
counterpart across the Atlantic was rewarded with KLM
tickets to the other city - either New York or Amsterdam,
depending on their current location.
6. Shot it Got it
Åhlens
Åhléns is Sweden's largest chain of department store. To
spread the word about their summer collection they've
created this very cool couponing campaign. By using only
Instagram and the screenshot function on a phone,
they've managed to create a huge amount of free media.
The ‘youngsters’ as they refer to their target audience, are
very difficult to capture. Interaction is also something very
hard to guarantee but through the Shot it Got it campaign
they managed to deliver on both!
7. Twitter Vending Machine
Walkers
Walkers UK via Abbott Mead Vickers BBDO, turned three
London bus stops into tweet-activated vending machines.
The point was to entice the public to vote for their
favourite, with the winner crowned the "Flavour
Millionaire".
To add a little bit of spice to the campaign, Gary Lineker,
the face of Walkers for the last 20 years appeared sitting
inside the bus stop vending machines.
Passers-by were then encouraged to tweet
@Walkers_busstop, triggering the vending machine to dole
out free packets of crisps or they could ask Gary really
nicely!
