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Ignition 5 18.03.14


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Ignition 5 18.03.14

  1. 1. 18.03.14
  2. 2. This Week... Moments of warmth, clever headhunting, wake up and smell the bacon, abeceradio, cinema slurp project Moments of warmth Duracell Clever Headhunting FP7 Wake up & smell the bacon Oscar Mayer Abeceradio Radio Sim Cinema slurp project Coca Cola
  3. 3. An interactive bus shelter in Canada that provides a real time benefit to commuters. During a particularly cold winter where moments of warmth are few and far between, Duracell fitted out adshels with heaters that could only be powered by a human connection. Commuters completed a circuit between the positive and negative symbols on either side of the transit shelter. Moments of Warmth Duracell
  4. 4. Clever Headhunting FP7 FP7 in Dubai got smart by taking a novel approach to avoid hefty headhunter fees. The shop placed cellphones inside die-cut, faux ad industry books and mailed the volumes to creatives it wished to hire. The volumes were impressively designed and personalized to match each recruit's interests. (The one using Coke's colors and type style, promising guidance for "Creating Campaigns for the Coolest Brands on the Planet," is especially impressive. The soft drink giant, always a good sport, should bring a lawsuit any day.) The phone number for FP7's executive creative director was programmed into each of the handsets. By using this "Poaching Phone" technique to poach talent, FP7 ultimately added four key staffers—an art director, a design chief and an award-winning creative team—and claims to have saved more than $80,000 in recruitment costs.
  5. 5. Wake up and smell the bacon Oscar Mayer Oscar Mayer's latest far-out innovation for building brand buzz is an iPhone plug-in that emits the smell of bacon, serving as an alarm clock. The scent-emitting plug-in will only be available to the 4,700 winners of a contest. To enter, consumers need to visit and fill out a "bacon beta tester entry form" -- simple questions that convey points about how Oscar Mayer bacon is made. However, anyone can download the free, main Wake Up & Smell the Bacon app, which wakes users with the sound of sizzling bacon. Oscar Mayer is promoting the contest with an over-the-top, tongue-in-cheek video.
  6. 6. Abeceradio Radio Sim To celebrate World Radio Day, Ogilvy teamed up with Rádio SIM to recover the memories of the old radio days, by deconstructing time, piece by piece. With it, they created something new, something to remember the past, remember the songs and the artists that made those days, the Radio days.
  7. 7. It’s widely recognised that eating and drinking loudly in the cinema is not appreciated. Coca Cola recently came up with a humorous way to communicate the message. They created an ad that shows the effect of loud eating/drinking on the movie. Watch it here They then created a second film which they would also air before the trailers but in a personalised way. A film crew secretly filmed people before the movie in the foyer area and digitally inserted them into the ad. Cinema slurp project Coca Cola