“I simply can’t bear to watch ads about abused or starving animals. It’s just too upsetting” Dominic commented. “I wanted to write an ad that spoke the truth about what dogs give us – how they make us feel, why we love them so much… If just one dog is adopted and has an incredible 15 year life with a family, who will benefit from everything they bring, it will all be worth it.”Caroline Yates, CEO of The Mayhew said: “We are delighted that Dominic chose The Mayhew for this project. We are always looking at different ways of raising our profile and informing people of our vital work. Dominic and the team from BBH have been such a fantastic help and we are sure the advert will help to inform people of the many and varied benefits that pet ownership can bring, but, more importantly, help to save a life by adopting from a rescue centre such as The Mayhew, where we are constantly trying to stem the tide of abandoned, unwanted and neglected animals we see on a daily basis. ”
Ignition 5 10.03.14
Touchscreen ordering, Bro app, Unloved, the cellphone nullifier, hold on to summer
The cellphone Nulllifier
Hold on to summer
A very cheesey promo video from Pizza Hut, but it‟s the
concept of having an interactive table to order from that‟s
Diners can select their pizza size, sauce and cheese, and
toppings. They can also add in side orders like spicy chicken
wings or Hershey‟s chocolate dunkers. After selecting a
mode of payment, customers can even choose to play
games while waiting.
Great way to avoiding talking to your dinner partner!
BroApp is a „relationship wingman‟ that automatically
messages your girlfriend sweet things so you can “spend
more time with the Bros”.
You select your girlfriend's number, add some sweet
messages, and set the time of day when you want those
messages sent. BroApp takes care of the rest.
BroApp's unique detectors ensure your girlfriend never
becomes suspicious of your relationship wingman.
Girlfriend Wifi Detector: BroApp won't send messages
when you are at your girlfriend's place.
Girlfriend Intrusion Detector: BroApp will prevent
inquisitive girlfriends from uncovering the BroApp
Recent Contact Detector: BroApp won't send
messages if you have recently communicated with
I can‟t say much about this ad without giving away the
whole concept. This company didn‟t want to follow
category conventions and decided to communicate their
message in a totally different way.
The Cell Phone Nullifier
Brazilian beer makers, Polar, have attempted to rectify
the problem of people continuously checking their
phones when drinking with friends by producing a signal
blocking beer holder.
Offered to drinkers when they purchase a beer, the
Anulador Celular (or 'Cell Phone Nullifier') promises to
cut cell, 3G and 4G connection within a 1.5m radius.
Hold on to summer
L&P soft drinks
A clever interactive outdoor campaign from a soft drinks
company in New Zealand offering a tangible benefit to
consumers. They ran an outdoor campaign that was
centred around „holding on to summer‟ and their ads
contained hidden flip flops and towels that could be
removed and used by passers-by.
L&P believe there's no reason that summer feeling
should end with the last day of our holidays and this
inventive use of outdoor advertising is a fun
light, hearted way of bringing this to life.