2. C 1. Ikea cinema ‘Trailer’ This cinema ad for IKEA, produced by Leo Burnett, ran in select Movies theatres in Hong Kong. the screen is still hidden before the beginning of the screening. Ikea has profited from this occasion to release its new line of curtains one by one finally showing the audience a short film to promote its decoration range taking thus the advantage of live advertising.
4. C 2. Diesel brings “likes” to the real world Diesel clothing stores in Madrid have launched a pilot program which brings Facebook likes to real-world products. At clothing displays, mobile tags will be available for customers to scan and see similar items in the collections, as well as a Facebook like button that lets the shopper to share the item on their wall. http://www.psfk.com/2011/05/diesel-brings-facebook-likes-to-real-world-products.html/
5. 3. Barclaycard slide game Barclaycard launched a TV ad to signal a step change for their brand. They wanted to challenge the conventions of financial advertising in order to drive brand reappraisal and encourage consideration. What’s interesting is that the TV ad that they launched with, was so popular, and consumers became so engaged and enthusiastic with the water slide featured in the ad that they set up FB groups, and sparked debates on forums. So they decided to create a game allowing people to experience the waterslide for themselves. The game had more than 2 million downloads worldwide within 5 days of launch.
8. 4. SEAT – Its on the line http://www.adforum.com/adfolio/reel_detail.asp?ID=6687437&TDI=VD1yKJmtfy
9. C 5. Asus PadFone Asus in Taiwan announced it’s new PadFone, a convergent device that docks a smartphoneinto the back of a slate so that they can be used together as a single device.According to Asus, it's not doing any kind of up scaling or up conversion; it's using its own technology to adjust the smartphone screen layout. The screen size of the tablet is 10.1-inches, while the Smartphone has a 4.3-inch one. The tablet dock also has a built-in battery that will extend the life of the one in the Smartphone.The screen size of the tablet is 10.1-inches, while the Smartphone has a 4.3-inch one.
10. 5. Asus PadFone http://www.youtube.com/watch?v=t7cJAAqpW44&feature=player_embedded http://www.youtube.com/watch?v=5V4CvqmKXMg&feature=player_embedded
