The document discusses three separate studies and news items: 1. A study that found listening to music, whether liked or disliked, impaired participants' ability to perform a serial recall task compared to performing the task in a quiet or steady sound environment. 2. News about a company called Diesel challenging social norms by creating an "analogue Facebook" that encourages socializing in parks instead of online. 3. A technology that uses projection and lateral thinking to potentially make driving safer.

1. 5 3 rd August 2010

2. 1. IS ADVERTISING FOR YOU?

3. 2. Music while you work

5. 3. Facepark – ‘analogue facebook’ Diesel are challenging the norm by turning social networking analogue again, asking us to waste our lives in the park instead of in front of the computer

6. 3. Facepark – ‘analogue facebook’

7. 4. Technology making driving safer An ingenious piece of lateral thinking plus a bit of projection technology come together with the aim of making driving safer

8. 4. Technology making driving safer

9. 5. Surrealist drench ad Drench have started a new campaign with a surreal ad - turning a man’s head into a rubik’s cube

10. 5. Surrealist drench ad