1. PINI S S U E 1 0
Issue 10 | A publication of AshleyWorldGroup | Handcrafted by George Spiliopoulos
mark up your creativity path

2. By scanning this code and putting your iPhone on the mouth of the predator, you could hear a journalist tell the true story of that
country.“Because some mouths will never speak the truth”.The campaign gave viewers a link to the RSF website where they could
learn more about the organisation’s activities and order the book “100 Photographs for Press Freedom”.The talking ads are also
online at rsf.reed.be in French and English.
Reporters Sans Frontières(RSF/ Reporters without Borders) in Belgium ran a talking print
advertisement to raise awareness of the dangers faced by journalists in countries where press freedom is repressed.Two press
photographers had died in Libya in April 2010. RSF ran print advertisements showing a person with a reputation for clamping down
on press freedom (Gadaffi, Putin,Ahmadinedjad) , with a QR code in the bottom corner.
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3. Sharing stuff on Facebook is scary. You could be tracked
down and hacked to death by a maniac! That's the message
behind several recent apps that use Facebook itself to warn
you about the dangers of revealing too much online.A couple
of months ago, we saw that weird German campaign that
personalized a special Facebook stalker movie starring you.
And now here's something similar:Take This Lollipop, an app
that asks for permission to access your Facebook data, then
shows a very grubby man—played by Bill Oberst Jr.—leering
at your online pics.
Take This Lollipop,
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4. Åkestam Holst and Society 46 created “The Sound of Football” to give
visually impaired people a better football experience and maybe, in the
future, create new aides that enable you to “see” with sound.As a first test,
we arranged a football match between a team of visually impaired players
and a team of former professional footballers.We wanted to see how they
would perform under equal conditions – in a match where no one can see.
How it works:We used tracking technology, the same used at the latest FIFA
World Cup.Through the system we can get the position of each player in
real time on the football pitch.This information is then fed into an iPhone
located on each player’s head and converted into binaural 3D sound.We
created sounds for things important on the pitch like the nearest players, the
ball and the goals.Through headphones each player can hear what is
happening and get a sense of distance between things.And the sensors in the
iPhone allow players to locate where the sounds come from when they
move their head.
Pepsi's 'Sound of
Football' project
lets visually
impaired players
see the pitch with
their ears w a t c h v i d e o d e m o s h e r e a n d h e r e
TMB bank have launched a new brand vision "Make THE Difference" by making a film to inspire people
to start thinking differently.With a hope that they will start to Make THE Difference to their own
world. It doesn't have to be big, but a little can create positive changes.This film is based on a true
story. In 1986 a football team that lived on a little island in the south of Thailand called "Koh Panyee".
It's a floating village in the middle of the sea that has not an inch of soil.The kids here loved to watch
football but had nowhere to play or practice. But they didn't let that stop them.They challenged the
norm and have become a great inspiration for new generations on the island.
C h a l l e n g i n g t h e n o r m !
w a t c h t h e v i d e o h e r e
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5. German automobile manufacturer Volkswagen is rewarding one lucky fan with a
specially designed vehicle that incorporates cool social media features to make it the
‘most social car ever’.The online campaign, created by Dutch agency Achtung, invites
Facebook fans in the Netherlands to vote for their all-time favoriteVW model with a
chance to win it – currently, the T1 model is leading the Beetle.
The winning car is referred to as a Fanwagen and is equipped with Facebook
meet the...
watch the case video here
S e t t h e m f r e e .
Amnesty International Sweden is making creative
use of the 'slide to unlock' feature of the iPad
and iPhone in a campaign designed to recruit
activists. Swedish agency Garbergs created
wallpapers for iPhones and iPads showing
incarcerated prisoners. When unlocking the
device, the user 'unlocks' the cell or chain that
holds the prisoner captive.You can download the
wallpapers here.
Rank your roads, receive rewards.
MINI Motoring is a 'social navigation' app designed for customers of
MINI Financial Services, where you can share information about driving
with other users and earn points and rewards for taking part.
Users are encouraged to leave comments, recommendations and
rankings about their favorite roads in over 50 countries, and share
them with others via Facebook.They can receive rewards by
completing certain actions in the app or by utilizing various financial
account services from MINI Financial Services (such as electronic
invoicing or paperless statements). Currently, the rewards are MINI
images which can be used as backgrounds on phones or desktops but
plans for future rewards include promotional items and other MINI-
centric prizes.
The app is based on BMW's 'Ultimate Drive' app, launched in August,
which provides the same gaming and reward experience as 'MINI
Motoring,' but for BMW Financial Services customers.
aspects such as the ability to print out your friend’s
latest Facebook status updates; view a map that
has plotted all your friends’ hometowns; receive
birthday notifications and even adjust your
relationship status on the license plate.
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6. [6]
What a wonderful thing for all you data nerds out there: Between Five Bells, an Australian wine, had begun using
infographics about its wine-making process as labels on its bottles. The first of many has just been unveiled. "If you take
the 2010 Red label, you will see the central image as something alluring and interesting," BFB owner David Fesq writes.
"This is actually all the data of the various grape varieties as they entered the winery and went through primary
fermentation. There are eight axis at play, including the heat of the ferments, the time on skins and the ripeness of the
grapes. These are all things I find interesting, and even for a casual drinker, with a little research, they can tell you a lot
about the flavors to expect." More generally, he adds: "The labels on these wines should tell you something about the
wine inside, be honest about it, and maybe even inspire a bit of wine research." The label was designed by Nicholas
Feltron. The company plans to do infographics on all of its bottles from now on.
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7. [7]
To celebrate the 20th anniversary of Sonic the Hedgehog, JWT Sydney and SEGA have launched a multi-platform campaign based around an
augmented reality app that can be used in conjunction with out-of-home, TV, magazines, online banners and websites. The campaign has
launched exclusively in Australia and the SonicVision app is only available in the Australian iTunes store.
The 'Sonic Vision - Catch the Blue Blur' iPhone app (www.sonicthehedgehog.com/getapp) allows fans to capture Sonic in the real world by
locating augmented reality markers around the country using built-in maps and GPS.
To catch Sonic, players can point their iPhone at a poster and a gold ring appears on screen. Sonic speeds past onscreen and players have to
respond quickly to capture him.The markers also appear on websites, banners, in magazines and on TV.
SEGA is also distributing Augmented Reality Markers to bloggers and gaming websites encouraging them to be part of the campaign by
voluntarily embedding the markers (example below) within their pages to attract SonicVision players.
Fans can also submit their points to a leaderboard and follow the progress of other players, win Sonic prizes and share their scores on
Facebook.
"JWT has recognised the rising prominence of mobile amongst gamers and created an experience that is a fitting celebration of a gaming
icon like Sonic the Hedgehog," said SEGA marketing manager Neroli Baird.
The campaign also coincides with the much anticipated release of Sonic Generations for Nintendo DS, PS3, Xbox 360 & PC. Sonic
Generations delivers the definitive gaming experience for Sonic fans new and old and is considered the ultimate celebration of 20 Years of
Sonic gaming,
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8. [8]
από τη νέα καμπάνια diesel. λεπτομέρειες στη 2η σελίδα
The YouTube NextUp program takes an interesting approach
to creating YouTube superstars. The project wants to find
talented people and turn them into video savvy content
generators. With better quality video, YouTube can help
promote them and create advertising revenue potential for
both itself and the video maker.
Until now, YouTube would look for popular users on YouTube
to get involved in its partner platform, but now it wants to
foster both better content and better talent by giving some
video training.
To the dismay of art directors and aesthetes everywhere, QR codes seem to be gaining steam. Now, Skanz, a tech startup
that links personalized scannable bar codes to a user's social-network contact info and then prints them on such stunning
fashion essentials as these silicone bracelets, claims to have created the world's largest QR code—80 gallons of paint
covering 10,000 square feet.We're not convinced about the staying power of the so-called QR craze, and so this seems
like an awful lot of work for a questionable payoff. With this spot, Skanz has also managed to latch onto another thread in
the advertising zeitgeist—jumping out of airplanes. On the bright side: Even if the codes prove to be a passing fad, they'll
regret their stunt far less than this guy will his.
UPDATE: Last week, a Charlotte, N.C., art-and-tech collective finished its own 10,000-square-foot code on the roof of a
local scrap yard. "This one doesn't have that much of a practical purpose, other than it's a fun project and it beats sitting
around watching TV," its creator admits to a local NBC affiliate.
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YouTube had this to say about NextUp: Since launching the firstYouTube NextUp, we’ve been working to supercharge the careers of partners
from around the world, and now we’re expanding the program even further.Today we’re kicking off two newYouTube Next Creator Programs to
highlight the stars of tomorrow onYouTube today:YouTube Next Chef andYouTube Next Trainer.
Each program will have sixteen participants who take part in a three month virtual class held on Google+ Hangouts. Our chefs and trainers will
each receive an equipment kit worth more than $5,000, mentoring from industry leaders, filming and editing lessons and more than $10,000
worth of promotion onYouTube. Here’s more info on each and an introduction from our hosts.
If you’re an aspiring personal trainer or chef, this could be an opportunity to make a career out of it by making high quality videos forYouTube
and its massive audience.YouTube is giving the chosen ones a great deal of support and knowledge.This could honestly change someones life by
making them the next Martha Stewart or Emeril.You never know where the best talent is.
The neat twist is that the virtual classes will be shown on Google+ Hangouts, showing even more crossover between the two products.YouTube
has been in serious need of more social features, as the commenting system hasn’t changed in quite a while.
Here is the video about the chef NextUp opportunity, which you can apply for here.

9. [9]
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Coca-Cola has launched its "Share a Coke" summer campaign in
Australia, in which 150 of the nation's most popular names are
printed on Coke bottles. Each name also has its own song on
Coke's Facebook page, and people with weird names will have a
chance to customize their own cans at participating stores.
Converse has begun placing In Case of Emergency
(I.C.E.) boxes that contain several pairs of shoes that lucky
passers-by can help themselves to. Posting a photo of the shoes
on Facebook.com/converse will also give three lucky winners a
chance to win an adventure to the 100 Club on November 24.
Find an empty box? All is not lost. Adventurers should look out
for the message inside the I.C.E. box and tweet their emergency
(#converseboots) for another chance to win a pair.
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