1. Arctic Monkeys-Cornerstone
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits Provide any research evidence you can find that supports explanations of
(promotion, extension of income & outlets, benefits for artist, record label and audience
synergy opportunities and strategies used by
producers to benefit label and artist)
Promotional Cornerstone was the second single from the
Arctic Monkeys album Humbug. Arctic
Monkeys have their own website where they
have uploaded all their videos on it so anybody
can watch it. They also upload previews on their
songs on their YouTube channel where anyone
could watch it and once again this teases their
fans.
They also have their own twitter page where
they promote their own music and each band
members has their own twitter page bringing a
bigger audience. They also have their own The bands official twitter page.
Facebook page where they also upload their
videos and news about upcoming albums and
tours.

2. Arctic Monkeys-Cornerstone
Extension of income Arctic Monkeys website has many links to their
songs and videos they have uploaded but also
they have picture of themselves and also gig
information.
They also have their own membership which
you can buy and get more access into the bands
life and also you can receive first chance to buy
tickets for their gigs. There’s also a link to their
store where you can merchandise such as t-
shirts and stationary.
Arctic Monkeys have their own record
company who have their own YouTube channel
and upload their videos for them which is also
promoting the label and other bands who are
signed to it.
You can also watch their music videos on music
channels such as VIVA and kerrange.

3. Arctic Monkeys-Cornerstone
Extension of outlets Due to their videos being on YouTube this gives
them more popularity because anybody can
watch it but also YouTube is one of the biggest
outlets on the web which is viewed by millions
of people each day. For every time you watch
the official Arctic Monkeys video which has
been uploaded by their record label they will
get some money for it bringing in a profitable
income and Cornerstone is one of their most
popular songs out there.
Arctic Monkeys YouTube channel.
Synergy Arctic Monkeys teamed up with the charity
Oxfam and their single Cornerstone was
available on vinyl in their charity shops. This
would make the CD available to more people
who can’t afford much and who want to raise
money for charity.
Producers strategies The producers probably did this due to the fact
if a band went out of their way to make a
charity single then people would feel sympathy
for the band and what they’re doing to help less
fortunate people. It would also come across
that the band do care about their fans and give
them a good name.