1. The primary aim of my product is to promote the artist. Which I have done so
through a variety of three ancillary products. A music video, a digipack and a
magazine poster suitable for a mainstream audience. Throughout the three products
I used similar source material such as flowers, colours, props and costumes in
order to obtain the same iconography for each thus resulting in each product
appearing the same and connoting the genre of pop. The use of iconography also
helps to establish and promote the artist, as the theme used throughout her
products will be recognised by her fans, giving the artist a recognisable image.
The iconography used such as, flowers, costumes, leafs, colourful clothes, bright
make up and quirky backgrounds all connote happiness, the pop genre and
represent the age of the artist (17). This therefore appeals to her target audience of
young adults aged 13-30.

2. Throughout all three products, the iconography
remained the same. For example, the title of the album
‘Magic’ remains the same throughout the album
packaging and the poster promoting the artist. The title
‘Fabrianne’ also performs this function as the ‘I’ is dotted
with a love heart which portrays a girly personality and
gives a individual style to the artist.
The characters facial expression and body language also
remain the same throughout the products, this was to
ensure the characters personality is also presented as
girly, quirky and happy and therefore portraying a
positive role model towards her younger fans.

3. The prop of flowers are used throughout out all three of the products. Flowers
connote happiness, beauty, summer, colour and females. I used these props within
my music video as I felt it was creative and an image I could use for all of the
products, keeping an element the same so that the artist could be recognised from
this ‘girly’ image. Thus making all three products effective by using similar media
language.
Although I tried to vary the artists
costumes, make up and hairstyles
through the video – each image
still portrayed the pop genre. For
example, her hair was long and
volumeised, her make up was
bright and sassy and her costumes
were elegant yet sexy at the same
time, which appeals to the male
audience.

4. The CD disk also had a round shape of a flower, which again connotes the artists
‘girly’ and ‘individual’ personality.
I then added official recorded labels logo onto the CD cover, the poster and the
physical CD packaging. This gave the products a feel of professionalism and made
the products seem ‘real’. I also attempted to gain permission for this by writing to
the record label via email in order to avoid copyright laws, or laws against using
their logo. However, I did not receive a reply.
I feel I was successful In completing this task to its full potential. When looking at
the final products, the iconography remains the same and the artist is clearly
recognised by the pop genre.