In just two years, Facebook Fundraiser has become a powerhouse in the peer-to-peer fundraising arena. In fact, it's estimated that 18% of donors worldwide have donated to a nonprofit through Facebook Fundraising Tools*. With Facebook raising $300 Million with over 750,000 nonprofits, this phenomenon shows no signs of slowing down anytime soon. Put simply, Facebook has evolved and is no longer just a social platform. It’s a giving platform with wide-ranging future implications to online fundraising. Notwithstanding this influx of revenue, data privacy concerns rooted in Facebook’s new terms of use leave nonprofits in a quandary. It’s a challenging situation, with limited access to donor and fundraiser information, and no ability to communicate directly with champions and advocates who create fundraisers on their behalf.

1. Intelligent Facebook Fundraising

2. Facebook’s Evolution

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Facebook launches
Facebook launched
Facebook Fundraising
via Social Good
On Giving Tuesday
Facebook raised $125
million
2004 2016 2018
Facebook has evolved and is no longer just a social platform…
it’s a giving platform

4. Facebook Fundraiser Basics
• Allows Facebook users to create a fundraiser on
behalf of a nonprofit
• Users can set their goal, invite friends, share their
fundraiser to help reach their goal
• As of December 2017, Facebook has waived
transaction fees so 100% of donations goes to the
non-profit
• Non-profits get a payout every 2 weeks with
donations
• It’s estimated that 18% of all donors have given on
Facebook

5. How it works

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17. Biggest Challenge Today:
no method of communicating with fundraisers
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Limited access
to fundraiser
information
!
Limited access
To donor
information

18. Facebook Messenger

19. What Is Facebook Messenger?
• Facebook Messenger is a FREE mobile
messaging app
– used for instant messaging
– sharing photos, videos, audio recordings
– group chats
• Communication is open to your friends
on Facebook and with your phone
contacts.
• 1.3 Billion users on Facebook
Messenger* (Tech Crunch)
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20. Boundless Fundraising Facebook Messenger
Our solution leverages the Facebook Messenger Bot and AI technology to effectively
engage and communicate with Facebook Fundraisers and have smart discussions based on
who they are, the event they’re fundraising for and their amount raised.
Raise money More awareness More engagement More loyalty

21. Types of Facebook Fundraisers
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Direct Integrated

22. Direct Facebook Fundraisers
• What Does This Mean?
– Created a fundraiser on Facebook
• What is Our Challenge?
– Since they directly created their page on Facebook, we
don’t have anything but their name, so no way to
communicate with them
• What Is Our Goal?
– Email acquisition
– Fundraising coaching and tips to make them a better
fundraiser
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23. Integrated Facebook Fundraisers
• What Does This Mean?
– The page was created through another tool, such as either
Blackbaud’s TeamRaiser or Rallybound.
– Syncs with eCRM so donations collected on Facebook show
up on personal fundraising pages.
• What is Our Challenge?
– Keeping your fundraiser engaged and being a better
fundraiser!
• What Is Our Goal?
– We know who they are, so it’s all about targeted coaching
and tips to make them a better fundraiser
– Use details we know about them to streamline messages
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24. What Makes Our Integration Different Than Others?
• Boundless Fundraising is a data hub so we know:
– Participant name
– Event name
– Amount raised to goal
– Tools being used for fundraising could include:
• Facebook fundraiser
• Boundless Fundraising Social
• Boundless Fundraising Mobile App
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25. Messaging Process
• Engage
– Delivers a customize fundraising message to
fundraiser on their Facebook Fundraising campaign
page
• Communicate
– Defined pathways to optimize communication to
engage and acquire email address
– Leverage human interaction as needed
• Evolve
– Use AI technology to evolve messaging based on user
– Will make Facebook bot smarter over time
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26. Scenario Walk Through

27. Fundraiser Engagement
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• Message posted to Fundraisers
campaign to thank them for
their efforts and invite them to
engage with the messenger
bot

28. Direct Fundraiser Scenario
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• Goal is email acquisition
and providing fundraising
tips to the fundraiser
• If answers no to email
acquisition, will ask later
after tips presented

29. Integrated Fundraiser less
than 50% Goal Scenario
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• We know the event, so we can
personalize communication based
on event name (i.e. Chicago) and
event date
• Based on amount raised, we can:
– tailor the communication
– push them to invite more people
to join fundraiser
– Send tips
• Goal is to provide fundraising tips
and coach them to show we care

30. Integrated Fundraiser more
than 50% Goal Scenario
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• We know the event, so we can
personalize communication based
on event name (i.e. San Francisco)
and event date
• Based on amount raised, we can:
– Tailor the communication
– Push them to thank their donors
– Give them more tips
• Goal is to provide fundraising tips
and coach them to show we care

31. Results & Impact

32. Facebook Messenger Impact
• Email Acquisition
– Acquire 8-10% of all direct Facebook fundraisers who
interact with the Facebook Messenger
• Increased Fundraising
– 30% increase in campaign donations by engaged Facebook
Messenger users. Example, if average campaign raises $180,
the percent increase would be $54/campaign
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33. Key Takeaways
• Facebook Fundraiser’s represent a significant
revenue stream to non-profits, Facebook
Messenger is able to address the gap by providing
stewardship and support to Fundraisers
• Facebook Fundraising is not showing any signs of
slowing down anytime soon, so what’s your
strategy to ensure continued growth on Facebook
in 2019?

34. Q & A
Interested in learning more?
Contact Mariano Caceres
mcaceres@charitydynamics.com