For Her Myanmar is a media site –blog - that believe Myanmar women are vital in the ongoing development of Myanmar. The objective is to share knowledge and experiences related to girls every day life

1. 1

2. AGENDA
1. For Her Myanmar: Key Fact
2. For Her Myanmar Club: Key Fact
3. Goals and Objectives
4. Achievements
5. Monetization
6. What do we need
2

3. ”For the age group of people15 years and older, female literacy in 2015 was estimated at 86.9%
and male literacy at 92.0%.”
Women Report Gender situation
Women in Myanmar
« Women in Myanmar are 29% less likely
to own a mobile than men » LIRNEasia
Baseline Survey, 2015
« 53% of Women are defined as housewifes and considered as the financial manager of
the house, ensuring that money is spent and saved wisely » LIRNEasia Baseline Survey, 2015
3

4. For Her Myanmar is a media site –blog
- that believe Myanmar women are vital
the ongoing development of Myanmar.
The objective is to share knowledge and
experiences related to girls every day
Why For Her Myanmar
Our Vision is
“We exist to see ladies in Myanmar develop and
have their lives improved in such a way that they
then become positive influencers on those around
them , their communities and their country –
Myanmar”
4

5. History of For Her Myanmar
Feb 2016: First article
posted on For Her Myanmar
Facebook page.
May 2016: 100.000
people are following
the Facebook page
Sept 2016: 200.000
people are following
the Facebook page
Oct 2016: First
video advertorial
made for a local
brand
Nov 2016: For
Her Myanmar
produced one of
the fist street
interview in
Yangon.
Feb 2017: First
investment from
an Angel investor
March 2017:
300.000 people
are following the
Facebook page
Jan 2017: Launch
of one of the first
website women
blog in Myanmar
March 28 Sept: Launch of
For Her Myanmar Club,
First membership club in
Myanmar for Women
empowerment
5

6. • 400,000 followers plus 6 million monthly
reach on Facebook
• Website with 400,000 visits per month
• 10,000USD generated in one year
For Her Myanmar – Key Numbers
POPULATION DEMOGRAPHIC
6

7. For Her Myanmar Club exists to allow
members to join
• Exclusive educative events organized–
For Her Events
• Access to exclusive development
content – For Her Secret Content
• Receive a monthly surprise gift box –
HER BOX
Objective:
Meet our online community in the “real
world” and answer some untaped need
Membership Club
7

8. Create two distinct and profitable business operations,
Online and Offline, both of which achieve our vision.
Phase 1: achieved
Create Myanmar's number one Ladies blog/media site and community. Create
Myanmar's first Ladies development, motivational and gift club.
Phase 2: over the next 12 months
1. Monetize For Her Myanmar blog site/community
2. Monetize For Her Myanmar Club
3. Introduce Ecommerce and Market Study
Profit objectives for next 12 months – Break even and become financially
sustainable after 7 months
Objectives
8

9. Objectives:
 Create a community of over 1 million followers to develop:
 Media selling: long term Advertorials, Banners, Product placement
 Grow Team to 25 fulltime:
 Content writers, business developer, online marketing
 Extend demographic of community:
 Stronger growth and better reach in rural areas
 New business model:
 Extend activities off/online into TV and live shows
 Ecommerce and Market study in partnership with brands
 Mobile application
The Blog: Phase two – Next 12 months
9

10. Objectives:
 Increase to 10.000 members to:
 Grow brand sponsorship to develop business income and exposure
 Be able to provide
 Run one educative event per month with four successful motivational major
events, Highly motivational content and develop local and foreign brands in the
box
 Create an ecosystem with:
 Dedicated Ecommerce platform for members and non members
 Market study, focus group for new comers brand or existing one through data
collection online and offline
The Club: Phase two – Next 12 months
10

11. Goal
“Create history, and a movement within Myanmar that is highly respected and
which high quality content and membership is seen as a highly prized
possession, and that through which our vision of developing Myanmar Ladies
is achieved”
11

12. Challenges
Pressure from social circle;
friend and family
Recruitment and training
Censorship on certain topics
Access to internet
Quality of articles
12

13. For More Information
13