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May 30, 2019
Taking P2P to the Next Level with
Facebook Fundraiser
What You’ll Learn Today
1. How Facebook Fundraiser works
2. How the Facebook Fundraiser integration
works on Boundless Fundraising with
Rallybound
3. Results you can expect using the
integrated Facebook Fundraiser solution
Meet your Presenters
Danyelle Robinson
Client Success, Strategic
Accounts
Rallybound
https://www.linkedin.com/in
/danyellerobinson/
Kathy Kempff
Senior Vice President
of Products
Charity Dynamics
https://www.linkedin.com/in/
kathykempff/
PHOTO HERE
Boundless Fundraising
Social App • Fundraise & recruit using
Facebook, LinkedIn,
Twitter, Texting & Email
• Ability to send and
schedule fundraising
messages
Mobile &
Tablet App
• Share messages via
Facebook, LinkedIn,
Twitter, Texting & Email
• Stay updated with push
notifications
• Mobile check deposit
Boundless Fundraising™ Top Line App Results
10 Years. 125+ Event Programs. Over $650 million raised!
60%
Top 30 P2P
Event Programs
Leverage Boundless
Fundraising
10%
Avg % of Online
Donations Through
Boundless Fundraising
20-33%
As High as 33% of Online
Donations Through
Boundless Fundraising
depending on the demographics
Summary Results
In comparison to their peers that did not utilize the Boundless Fundraising platform,
Charity Dynamics found that the average Boundless Fundraising App user:
Rallybound works with nonprofits on a
variety of fundraising campaigns,
including:
 Walk / Run / Rides
 DIY / Endurance
 Tribute / Memorial
 Galas
 Giving Tuesday
Integrations include:
 CRMs – Salesforce, Neon
 Email – MailChimp, Constant Contact
 Matching – Amply, HEPdata, DtD
 Many more!
Providing end-to-end fundraising solutions
Neon One is a powerful technology
ecosystem fueling mission-driven
organizations to build capacity through
software and services designed for social
impact. We pioneer solutions for fundraising,
community building, and program operations
that power the future of philanthropy.
Trusted by 30,000 nonprofits
Facebook Fundraiser Integration
What is Facebook Fundraiser?
• Enables users to create a fundraising campaign on
Facebook where Facebook is the payment processor
• Facebook covers the transaction fees so nonprofits
receive 100% of the donation
• Types
– Native fundraising campaigns created on Facebook
such as Birthday Campaigns
– Integrated fundraising campaigns where the data is
integrated to another platform
• Over $1 billion raised to date via Facebook
Fundraiser and there are no signs its slowing down!
Facebook Fundraiser Integration
• Facebook + Charity Dynamics + Rallybound allows us to provide a
technology solution that enables our clients participants to raise more
money at no additional cost using the Facebook Fundraiser integration via
the Boundless Fundraising Social and Mobile Apps
Create a Facebook Fundraiser
• Boundless Fundraising Social app
integrated into the Rallybound
Fundraiser Dashboard
– Enables users to fundraiser via
Facebook, LinkedIn, Twitter,
Native Email or Text messages (on
mobile devices
• Create a Facebook Fundraiser with
one click process
Facebook Fundraiser Integration
• Integration will update the participant’s
fundraising campaign in Rallybound for
donations made on Facebook within
minutes
• Donations made on Rallybound will
reflect in Facebook within 1 hour
• Participants fundraising campaign stays in
sync between systems so amount raised
is the same regardless of where the
donation was made
Manage Facebook Fundraiser
• If a user creates a fundraiser
campaign that’s integrated to
their Rallybound participant
registration, the tab changes to
“Manage Facebook Fundraiser”
and has a quick link to the
Facebook Fundraiser Campaign
Facebook Fundraiser Connected to Event Website
My Page Content
Latest
Amount
Raised
and Goal
Mobile App Experience
• Integrated into the Boundless
Fundraising mobile app experience
as well allowing participants to
“Fundraise on the Go”
• Ability to create or manage their
Facebook Fundraiser from their
mobile device
Facebook Fundraiser Data Reconciliation
• Facebook does not share donor information via API’s
– Donations are imported into Rallybound as anonymized – name
is first name “Facebook”, last name “Donor” – Facebook Donor
• Transaction type
– Integrated into Rallybound as offline confirmed checks, check #
is the Facebook Payment ID. The Facebook Payment ID is the
unique transaction # on Facebook used for reconciliation
purposes
– Transactions are uniquely source coded for ease of identifying
the transactions
• Facebook is the payment processer for the donations
and funds are deposited on their normal 2 week cycle
Note: Clients must be set up on Facebook Payments
Real Results
Kidney Walk Results first 30 Days
• Used both Mobile and Social products with
Facebook Fundraiser
• 18% of all online donations for the event
program are being sourced through Facebook
Fundraiser
• Participants who create a Facebook
Fundraiser raise on average $64 more than
their peers
• $66,000 raised in 30 days, with 10% of
fundraising participants using Facebook
Fundraiser Campaigns
Let’s Sum It Up
Remember
User Lifestyle
• Empower your participants to
fundraiser where they want to, how
they want to and using the tools that
are most convenient to them
• 93% of the participants who created
a Facebook Fundraiser only raised
funds through that channel resulting
in a lift to overall event fundraising
What can you expect
for your P2P event?
15-20% of online donations
being sourced through Facebook
Fundraiser
Boost your total event
fundraising as you better engage
participants in how and where
they want to fundraise
25
Q&A
Virtual Round Table
• Interested in getting access to your own analytics?
26
Interested in learning more?
Contact Danyelle Robinson - danyelle@rallybound.com
THANK
©2019 Charity Dynamics – Confidential & Proprietary
YOU

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Boundless fundraising & rallybound webinar

  • 1. May 30, 2019 Taking P2P to the Next Level with Facebook Fundraiser
  • 2. What You’ll Learn Today 1. How Facebook Fundraiser works 2. How the Facebook Fundraiser integration works on Boundless Fundraising with Rallybound 3. Results you can expect using the integrated Facebook Fundraiser solution
  • 3. Meet your Presenters Danyelle Robinson Client Success, Strategic Accounts Rallybound https://www.linkedin.com/in /danyellerobinson/ Kathy Kempff Senior Vice President of Products Charity Dynamics https://www.linkedin.com/in/ kathykempff/ PHOTO HERE
  • 5. Social App • Fundraise & recruit using Facebook, LinkedIn, Twitter, Texting & Email • Ability to send and schedule fundraising messages Mobile & Tablet App • Share messages via Facebook, LinkedIn, Twitter, Texting & Email • Stay updated with push notifications • Mobile check deposit
  • 6. Boundless Fundraising™ Top Line App Results 10 Years. 125+ Event Programs. Over $650 million raised! 60% Top 30 P2P Event Programs Leverage Boundless Fundraising 10% Avg % of Online Donations Through Boundless Fundraising 20-33% As High as 33% of Online Donations Through Boundless Fundraising depending on the demographics
  • 7. Summary Results In comparison to their peers that did not utilize the Boundless Fundraising platform, Charity Dynamics found that the average Boundless Fundraising App user:
  • 8.
  • 9. Rallybound works with nonprofits on a variety of fundraising campaigns, including:  Walk / Run / Rides  DIY / Endurance  Tribute / Memorial  Galas  Giving Tuesday Integrations include:  CRMs – Salesforce, Neon  Email – MailChimp, Constant Contact  Matching – Amply, HEPdata, DtD  Many more! Providing end-to-end fundraising solutions
  • 10. Neon One is a powerful technology ecosystem fueling mission-driven organizations to build capacity through software and services designed for social impact. We pioneer solutions for fundraising, community building, and program operations that power the future of philanthropy. Trusted by 30,000 nonprofits
  • 12. What is Facebook Fundraiser? • Enables users to create a fundraising campaign on Facebook where Facebook is the payment processor • Facebook covers the transaction fees so nonprofits receive 100% of the donation • Types – Native fundraising campaigns created on Facebook such as Birthday Campaigns – Integrated fundraising campaigns where the data is integrated to another platform • Over $1 billion raised to date via Facebook Fundraiser and there are no signs its slowing down!
  • 13. Facebook Fundraiser Integration • Facebook + Charity Dynamics + Rallybound allows us to provide a technology solution that enables our clients participants to raise more money at no additional cost using the Facebook Fundraiser integration via the Boundless Fundraising Social and Mobile Apps
  • 14. Create a Facebook Fundraiser • Boundless Fundraising Social app integrated into the Rallybound Fundraiser Dashboard – Enables users to fundraiser via Facebook, LinkedIn, Twitter, Native Email or Text messages (on mobile devices • Create a Facebook Fundraiser with one click process
  • 15. Facebook Fundraiser Integration • Integration will update the participant’s fundraising campaign in Rallybound for donations made on Facebook within minutes • Donations made on Rallybound will reflect in Facebook within 1 hour • Participants fundraising campaign stays in sync between systems so amount raised is the same regardless of where the donation was made
  • 16. Manage Facebook Fundraiser • If a user creates a fundraiser campaign that’s integrated to their Rallybound participant registration, the tab changes to “Manage Facebook Fundraiser” and has a quick link to the Facebook Fundraiser Campaign
  • 17. Facebook Fundraiser Connected to Event Website My Page Content Latest Amount Raised and Goal
  • 18. Mobile App Experience • Integrated into the Boundless Fundraising mobile app experience as well allowing participants to “Fundraise on the Go” • Ability to create or manage their Facebook Fundraiser from their mobile device
  • 19. Facebook Fundraiser Data Reconciliation • Facebook does not share donor information via API’s – Donations are imported into Rallybound as anonymized – name is first name “Facebook”, last name “Donor” – Facebook Donor • Transaction type – Integrated into Rallybound as offline confirmed checks, check # is the Facebook Payment ID. The Facebook Payment ID is the unique transaction # on Facebook used for reconciliation purposes – Transactions are uniquely source coded for ease of identifying the transactions • Facebook is the payment processer for the donations and funds are deposited on their normal 2 week cycle Note: Clients must be set up on Facebook Payments
  • 21. Kidney Walk Results first 30 Days • Used both Mobile and Social products with Facebook Fundraiser • 18% of all online donations for the event program are being sourced through Facebook Fundraiser • Participants who create a Facebook Fundraiser raise on average $64 more than their peers • $66,000 raised in 30 days, with 10% of fundraising participants using Facebook Fundraiser Campaigns
  • 23. Remember User Lifestyle • Empower your participants to fundraiser where they want to, how they want to and using the tools that are most convenient to them • 93% of the participants who created a Facebook Fundraiser only raised funds through that channel resulting in a lift to overall event fundraising
  • 24. What can you expect for your P2P event? 15-20% of online donations being sourced through Facebook Fundraiser Boost your total event fundraising as you better engage participants in how and where they want to fundraise
  • 26. • Interested in getting access to your own analytics? 26 Interested in learning more? Contact Danyelle Robinson - danyelle@rallybound.com
  • 27. THANK ©2019 Charity Dynamics – Confidential & Proprietary YOU