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Boundless fundraising & rallybound webinar

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With over $1 Billion raised since its launch a few short years ago, Facebook Fundraising has rocked the world of online fundraising. However, how can organizations make the most of these constituent relationships, better steward these fundraisers, and boost their event fundraising results?

Introducing Facebook Fundraiser™ Direct, a collaboration between Rallybound and Charity Dynamics, where nonprofits can seamlessly connect their participants’ Rallybound Dashboard or Boundless Fundraising mobile app with their corresponding Facebook Fundraiser™.

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Boundless fundraising & rallybound webinar

  1. 1. May 30, 2019 Taking P2P to the Next Level with Facebook Fundraiser
  2. 2. What You’ll Learn Today 1. How Facebook Fundraiser works 2. How the Facebook Fundraiser integration works on Boundless Fundraising with Rallybound 3. Results you can expect using the integrated Facebook Fundraiser solution
  3. 3. Meet your Presenters Danyelle Robinson Client Success, Strategic Accounts Rallybound https://www.linkedin.com/in /danyellerobinson/ Kathy Kempff Senior Vice President of Products Charity Dynamics https://www.linkedin.com/in/ kathykempff/ PHOTO HERE
  4. 4. Boundless Fundraising
  5. 5. Social App • Fundraise & recruit using Facebook, LinkedIn, Twitter, Texting & Email • Ability to send and schedule fundraising messages Mobile & Tablet App • Share messages via Facebook, LinkedIn, Twitter, Texting & Email • Stay updated with push notifications • Mobile check deposit
  6. 6. Boundless Fundraising™ Top Line App Results 10 Years. 125+ Event Programs. Over $650 million raised! 60% Top 30 P2P Event Programs Leverage Boundless Fundraising 10% Avg % of Online Donations Through Boundless Fundraising 20-33% As High as 33% of Online Donations Through Boundless Fundraising depending on the demographics
  7. 7. Summary Results In comparison to their peers that did not utilize the Boundless Fundraising platform, Charity Dynamics found that the average Boundless Fundraising App user:
  8. 8. Rallybound works with nonprofits on a variety of fundraising campaigns, including:  Walk / Run / Rides  DIY / Endurance  Tribute / Memorial  Galas  Giving Tuesday Integrations include:  CRMs – Salesforce, Neon  Email – MailChimp, Constant Contact  Matching – Amply, HEPdata, DtD  Many more! Providing end-to-end fundraising solutions
  9. 9. Neon One is a powerful technology ecosystem fueling mission-driven organizations to build capacity through software and services designed for social impact. We pioneer solutions for fundraising, community building, and program operations that power the future of philanthropy. Trusted by 30,000 nonprofits
  10. 10. Facebook Fundraiser Integration
  11. 11. What is Facebook Fundraiser? • Enables users to create a fundraising campaign on Facebook where Facebook is the payment processor • Facebook covers the transaction fees so nonprofits receive 100% of the donation • Types – Native fundraising campaigns created on Facebook such as Birthday Campaigns – Integrated fundraising campaigns where the data is integrated to another platform • Over $1 billion raised to date via Facebook Fundraiser and there are no signs its slowing down!
  12. 12. Facebook Fundraiser Integration • Facebook + Charity Dynamics + Rallybound allows us to provide a technology solution that enables our clients participants to raise more money at no additional cost using the Facebook Fundraiser integration via the Boundless Fundraising Social and Mobile Apps
  13. 13. Create a Facebook Fundraiser • Boundless Fundraising Social app integrated into the Rallybound Fundraiser Dashboard – Enables users to fundraiser via Facebook, LinkedIn, Twitter, Native Email or Text messages (on mobile devices • Create a Facebook Fundraiser with one click process
  14. 14. Facebook Fundraiser Integration • Integration will update the participant’s fundraising campaign in Rallybound for donations made on Facebook within minutes • Donations made on Rallybound will reflect in Facebook within 1 hour • Participants fundraising campaign stays in sync between systems so amount raised is the same regardless of where the donation was made
  15. 15. Manage Facebook Fundraiser • If a user creates a fundraiser campaign that’s integrated to their Rallybound participant registration, the tab changes to “Manage Facebook Fundraiser” and has a quick link to the Facebook Fundraiser Campaign
  16. 16. Facebook Fundraiser Connected to Event Website My Page Content Latest Amount Raised and Goal
  17. 17. Mobile App Experience • Integrated into the Boundless Fundraising mobile app experience as well allowing participants to “Fundraise on the Go” • Ability to create or manage their Facebook Fundraiser from their mobile device
  18. 18. Facebook Fundraiser Data Reconciliation • Facebook does not share donor information via API’s – Donations are imported into Rallybound as anonymized – name is first name “Facebook”, last name “Donor” – Facebook Donor • Transaction type – Integrated into Rallybound as offline confirmed checks, check # is the Facebook Payment ID. The Facebook Payment ID is the unique transaction # on Facebook used for reconciliation purposes – Transactions are uniquely source coded for ease of identifying the transactions • Facebook is the payment processer for the donations and funds are deposited on their normal 2 week cycle Note: Clients must be set up on Facebook Payments
  19. 19. Real Results
  20. 20. Kidney Walk Results first 30 Days • Used both Mobile and Social products with Facebook Fundraiser • 18% of all online donations for the event program are being sourced through Facebook Fundraiser • Participants who create a Facebook Fundraiser raise on average $64 more than their peers • $66,000 raised in 30 days, with 10% of fundraising participants using Facebook Fundraiser Campaigns
  21. 21. Let’s Sum It Up
  22. 22. Remember User Lifestyle • Empower your participants to fundraiser where they want to, how they want to and using the tools that are most convenient to them • 93% of the participants who created a Facebook Fundraiser only raised funds through that channel resulting in a lift to overall event fundraising
  23. 23. What can you expect for your P2P event? 15-20% of online donations being sourced through Facebook Fundraiser Boost your total event fundraising as you better engage participants in how and where they want to fundraise
  24. 24. 25 Q&A Virtual Round Table
  25. 25. • Interested in getting access to your own analytics? 26 Interested in learning more? Contact Danyelle Robinson - danyelle@rallybound.com
  26. 26. THANK ©2019 Charity Dynamics – Confidential & Proprietary YOU

With over $1 Billion raised since its launch a few short years ago, Facebook Fundraising has rocked the world of online fundraising. However, how can organizations make the most of these constituent relationships, better steward these fundraisers, and boost their event fundraising results? Introducing Facebook Fundraiser™ Direct, a collaboration between Rallybound and Charity Dynamics, where nonprofits can seamlessly connect their participants’ Rallybound Dashboard or Boundless Fundraising mobile app with their corresponding Facebook Fundraiser™.

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