Advice for the 21st Century Journalist, 2 09


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A brief presentation fby Jackie Reau of Game Day Communications for students at the University of Cincinnati who are studying sports journalism taught by Michael Perry.

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Advice for the 21st Century Journalist, 2 09

  1. 1. Advice for the 21 st Century Sports Journalist 3.3.09 Jackie Reau Game Day Communications
  2. 2. About Jackie Reau <ul><li>“ Old School PR Girl Goes Digital for Survival” </li></ul><ul><li>Stints at The Christ Hospital, Cincinnati Art Museum </li></ul><ul><li>Co-founded Game Day Communications in 2002 with former ESPN Anchor Betsy Ross because of desire to work in sports PR </li></ul><ul><li>Word of Mouth Marketing Academy Faculty Member </li></ul>
  3. 3. About Game Day Communications <ul><ul><ul><li>Boutique PR firm specializing in sports and cultural entertainment </li></ul></ul></ul><ul><ul><ul><li>Media relationships (local to national sports media) </li></ul></ul></ul><ul><ul><ul><li>Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors) </li></ul></ul></ul><ul><ul><ul><li>Event Marketing Management/Staffing </li></ul></ul></ul><ul><ul><ul><li>Digital Media/Social Media Evangelists </li></ul></ul></ul>
  4. 4. Some of our Clients
  5. 5. Keys to Success <ul><li>#1 Know Your Beat + (the Business of Sports, the </li></ul><ul><li>Entertainment of Sports, the Culture of Sports, etc.) </li></ul><ul><li>#2 Cultivate Your Sources (be nice to PR people!) </li></ul><ul><li>#3 It’s All About Writing (grammar, style and interest) </li></ul><ul><li>#4 Connect with Your Readers via Social Networking </li></ul>
  6. 6. Know Your Beat <ul><li>Read the papers/internet media, use Google Reader as your aggregator </li></ul><ul><li>Follow your competition (teams, athletes, leagues) </li></ul><ul><li>Connect readers with features and “did you know stories” </li></ul>
  7. 7. Cultivate Your Sources <ul><li>Think long-term for controversial stories and how it will affect your source relationship </li></ul><ul><li>A little bit of honey goes along way… </li></ul><ul><li>Be nice to PR People! </li></ul>
  8. 8. <ul><li>AP Style </li></ul><ul><li>Corrections are bad, very bad </li></ul><ul><li>Understand how to be flexible with traditional media and new media with your writing style </li></ul>It’s All About Writing
  9. 9. Who, What, When, Where… Social Networking <ul><li>Social Networking… </li></ul><ul><li>It’s not just for you, the kids…some 300 million U.S. residents are </li></ul><ul><li>using social networking sites </li></ul><ul><li>It’s a lifestyle change…a shift of time management and work flow </li></ul><ul><li>Get in the game, see what others are doing on social networking sites </li></ul><ul><li>Storyboard your use of social networking; have a purpose, a subject matter </li></ul><ul><li>Be proactive; update your site with informative information based on your </li></ul><ul><li>purpose/expertise </li></ul>
  10. 10. Get Connected with Social Networking <ul><li>Create Your Own Social Media Network </li></ul><ul><li> Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links </li></ul><ul><li> Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use </li></ul><ul><li> Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook </li></ul><ul><li> Create your own channel, use a flip video camera to capture video of your projects </li></ul><ul><li>Update all regularly </li></ul>
  11. 11. My Sports Media Hero #5 <ul><li>Shaquille O’Neal, NBA Basketball Player </li></ul><ul><li>He has created his own social media network: 209,000+ Twitter followers and tweets daily </li></ul><ul><li>Shaq, LeBron Dance Off has 11 million views on </li></ul><ul><li>A frank, candid interviewee who transcends multiple “fan” channels: sports, entertainment </li></ul>
  12. 12. My Sports Media Hero #4 <ul><li>Paul “Doc” Daugherty, Enquirer Media, WLW-AM </li></ul><ul><li>His media network includes: daily newspaper column, daily blog and radio broadcast on 50,000 watt radio station with national reach </li></ul><ul><li>Provides an ESPN’s Rick Reilly” perspective on issues </li></ul><ul><li>Recently called a “Cincinnati Sports Legend” and compared to Oscar Robertson </li></ul>
  13. 13. My Sports Media Hero #3 <ul><li>Mike Lopresti, USA Today/Gannett </li></ul><ul><li> </li></ul><ul><li>Great access: From the Press Box </li></ul><ul><li>Insightful and diverse columns </li></ul><ul><li>Terrific circulation among Gannett papers </li></ul>
  14. 14. My Sports Media Hero #2 <ul><li>Bill “The Sports Guy” Simmons, ESPN </li></ul><ul><li> </li></ul><ul><li>Yes, he has an East-Coast bias but, who doesn’t at ESPN! </li></ul><ul><li>His podcast was one of the first on i-tunes </li></ul><ul><li>He is honest and entertaining about all sports </li></ul>
  15. 15. My Sports Media Hero #1 <ul><li>Tom Jolly, Sports Editor, New York Times </li></ul><ul><li> </li></ul><ul><li>Has managed several multimedia projects for the paper’s web site including blogs, videos </li></ul><ul><li>He shares the leading feature story each day on his Facebook page </li></ul><ul><li>He oversees great columnists who continue to provoke conversation </li></ul>
  16. 16. Contact Information <ul><li>Jackie Reau </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>