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How to Plan for End-of-Year Fundraising Success in a Pandemic


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Nonprofits have faced one challenge after another this year due to the coronavirus pandemic. As a result, end-of-year fundraising efforts to reach revenue goals are coming into sharper focus and with added pressure. On top of that, this election year will more than likely distract people from contributing fully to EOY campaigns. So what can organizations do, starting now, to maximize their EOY fundraising in this complicated landscape?

Join us as we hear from a panel of nonprofit experts — Adam Blanchard from Dayton Children’s Hospital, Emily Finton from Kennedy Krieger Institute, and Tatiana Marshall from The New York Public Library — about their key takeaways from their fundraising efforts so far and what strategies they are putting in place to ensure EOY success.

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How to Plan for End-of-Year Fundraising Success in a Pandemic

  1. 1. ©2020 Charity Dynamics – Confidential & Proprietary Finish Strong in 2020! How to Plan for End-of-Year Fundraising Success in a Pandemic
  2. 2. About …
  3. 3. Fundraising Strategy UX Research & Strategy Design & Development Boundless Fundraising™ Participant Support We’re a full-service digital marketing & fundraising agency for non-profits. Reporting & Analytics
  4. 4. We work with more than 150 nonprofit organizations. Serving nonprofits is all we do.
  5. 5. 5 Today’s Panel Emily Finton Director of Donor Engagement Dayton Children’s Hospital Adam Blanchard Director of Philanthropy Administration Kennedy Krieger Institute Tatiana Marshall Manager, Online Giving New York Public Library Tara Mermis Principal Consultant Charity Dynamics
  6. 6. The path forward 6 The key to success is often the ability to adapt. - Anthony Brandt
  7. 7. Adjusting your strategy.
  8. 8. Reallocating Resources
  9. 9. Rising above the noise.
  10. 10. 10
  11. 11. Questions?
  12. 12. THANK ©2020 Charity Dynamics – Confidential & Proprietary