SlideShare a Scribd company logo

The People Channel: Using Social Media to Convert PBS Viewers into Members

•Download as PPT, PDF•
•
Chad Norman
Chad Norman

The world wide web show is here, and PBS members and viewers everywhere are using the social media channel to consume content, connect with each other, and share their passion with the world. The time is now to engage your audience through social media, and convert your fans into members. In this session, we’ll take a look at why social media is important, which platforms should be in your plan, how to produce the right content, and how to measure your results.

Technology
1 of 31
Title subtitle Date Presenter’s Name Presentation Title or Product Name The People Channel Using Social Media to Convert PBS Viewers into Members
So, you’ve got a social media plan, right? ,[object Object],P = People Who are you trying to engage? O = Objectives What are you trying to achieve? S = Strategies What will it look like when you're done? T = Technologies What are the tools you plan to use? The P.O.S.T. method* is a great way to develop you social media program. T is for “Tactics”
Why is Social Media Important? Social Media Revolution 2: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Channels of Communication Hey, it’s the people channel! And it’s Interactive!
Where the People Are
 
Why Does This Work? Whuffie! Whuffie is the culmination of your reputation, influence, bridging and bonding capital, current and potential assess to ideas, talent and resources, saved-up favors, and accomplishments. The Whuffie Factor by Tara Hunt www.tarahunt.com
Getting Your Supporters Engaged… Especially this group
CRM Person to Person Telephone Direct Mail Web Email Peer to Peer Social Media Mobile Telepathy
Your Social Media Honeypot
The WGBH Lab encourages viewer participation.
WETA created Book Studio
KCET held an L.A. Food Twitter Party
5 Ways to Move Supporters Closer to Members 7 ways to get supporters involved.
1 Create a landing page for fans/non fans.
2 Integrate your CRM with Facebook fan activity.
3 Organize a Tweetup.
4 Start, join, and organize conversations on Twitter with hashtags (#nwf #nptech #charitytuesday)
5 Hold a Facebook contest to attract new supporters.
6 Create a fundraising campaign organized with Twitter.
7 Promote an event, campaign, or movement with twitter hashtags (#beatcancer #memorywalk)
Presenter Social Media Tactics 22 for Nonprofits Slideshare.net/chadnorman 50 2 3 6 7 13 19 21 24 27 26 29 31 41 46 39 34 49 37 44 17 22 11 5 18 1
Measure It! Google Analytics Facebook Insights Flickr Pro Account YouTube Insights Search.twitter.com BackTweets .com Twitterholic .com Twinfluence .com Twitalyzer .com Twittercounter .com Photo via pinksherbet: http://www.flickr.com/photos/pinksherbet/3206805049/
Website Traffic Equals Conversions
Track and benchmark key metrics.
Use short URLs to track link performance (bit.ly, tinyurl.com).
Use Twitalyzer.com to mashup Google Analytics with Twitter influencers.
Create a social media listening dashboard with iGoogle.
What’s Next?
Questions?
Email: [email_address] Twitter: www.twitter.com/ChadNorman Blackbaud.com/ChadNorman GoGreenCharleston.org Photo via hryckowian: www.flickr.com/photos/hryckowian/2602363529/

Recommended

Creating A Social Media Strategy For Your Event
Creating A Social Media Strategy For Your EventCreating A Social Media Strategy For Your Event
Creating A Social Media Strategy For Your EventEventbrite
 
Creating a social media marketing plan
Creating a social media marketing planCreating a social media marketing plan
Creating a social media marketing planseo-girl
 
Creating a Social Media Marketing Plan
Creating a Social Media Marketing PlanCreating a Social Media Marketing Plan
Creating a Social Media Marketing PlanTechSoup
 
Make social media a capability not a campaign:
Make social media a capability not a campaign:Make social media a capability not a campaign:
Make social media a capability not a campaign:Dispatch
 
Ciaran Norris - How To Make Social Media Work
Ciaran Norris - How To Make Social Media WorkCiaran Norris - How To Make Social Media Work
Ciaran Norris - How To Make Social Media WorkKerry Bridge
 
CLEAR Training: Social Media Strategy
CLEAR Training: Social Media StrategyCLEAR Training: Social Media Strategy
CLEAR Training: Social Media StrategyBeth Kanter
 
7 Steps to a Social Media Marketing Plan - Webinar
7 Steps to a Social Media Marketing Plan - Webinar7 Steps to a Social Media Marketing Plan - Webinar
7 Steps to a Social Media Marketing Plan - WebinarAliza Sherman
 
Social Media for Municipalities
Social Media for MunicipalitiesSocial Media for Municipalities
Social Media for MunicipalitiesClinton Foundation
 

Recommended

Creating A Social Media Strategy For Your Event
Creating A Social Media Strategy For Your EventCreating A Social Media Strategy For Your Event
Creating A Social Media Strategy For Your EventEventbrite
 
Creating a social media marketing plan
Creating a social media marketing planCreating a social media marketing plan
Creating a social media marketing planseo-girl
 
Creating a Social Media Marketing Plan
Creating a Social Media Marketing PlanCreating a Social Media Marketing Plan
Creating a Social Media Marketing PlanTechSoup
 
Make social media a capability not a campaign:
Make social media a capability not a campaign:Make social media a capability not a campaign:
Make social media a capability not a campaign:Dispatch
 
Ciaran Norris - How To Make Social Media Work
Ciaran Norris - How To Make Social Media WorkCiaran Norris - How To Make Social Media Work
Ciaran Norris - How To Make Social Media WorkKerry Bridge
 
CLEAR Training: Social Media Strategy
CLEAR Training: Social Media StrategyCLEAR Training: Social Media Strategy
CLEAR Training: Social Media StrategyBeth Kanter
 
7 Steps to a Social Media Marketing Plan - Webinar
7 Steps to a Social Media Marketing Plan - Webinar7 Steps to a Social Media Marketing Plan - Webinar
7 Steps to a Social Media Marketing Plan - WebinarAliza Sherman
 
Social Media for Municipalities
Social Media for MunicipalitiesSocial Media for Municipalities
Social Media for MunicipalitiesClinton Foundation
 
Creating a Social Media Marketing Plan
Creating a Social Media Marketing PlanCreating a Social Media Marketing Plan
Creating a Social Media Marketing PlanSearch Engine Academy Northwest
 
EPIP Slides
EPIP SlidesEPIP Slides
EPIP SlidesBeth Kanter
 
Create a Social Media Marketing Plan
Create a Social Media Marketing PlanCreate a Social Media Marketing Plan
Create a Social Media Marketing PlanEvonne (Evo) Heyning
 
Social Media: Presentation from Confex International 2011 Show
Social Media: Presentation from Confex International 2011 ShowSocial Media: Presentation from Confex International 2011 Show
Social Media: Presentation from Confex International 2011 ShowSuzanne Carawan
 
Social Media for Event Marketing
Social Media for Event MarketingSocial Media for Event Marketing
Social Media for Event MarketingSidneyeve Matrix
 
Social's Crystal Ball: Where Are We Headed?
Social's Crystal Ball: Where Are We Headed?Social's Crystal Ball: Where Are We Headed?
Social's Crystal Ball: Where Are We Headed?tracx
 
Big Questions About Influencer
Big Questions About InfluencerBig Questions About Influencer
Big Questions About InfluencerDr Jillian Ney
 
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content MarketingOctober 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketingdmadetroit
 
Event Hacks: Raising the profile of your projects
Event Hacks: Raising the profile of your projectsEvent Hacks: Raising the profile of your projects
Event Hacks: Raising the profile of your projectsPeatix
 
Event Social Media Measurement Toolkit EventTech 2014
Event Social Media Measurement Toolkit EventTech 2014Event Social Media Measurement Toolkit EventTech 2014
Event Social Media Measurement Toolkit EventTech 2014Fandom Marketing
 
PESO primer for public relations: Paid, Earned, Shared and Owned
PESO primer for public relations: Paid, Earned, Shared and OwnedPESO primer for public relations: Paid, Earned, Shared and Owned
PESO primer for public relations: Paid, Earned, Shared and OwnedStephen Waddington
 
PESO primer for public relations: getting to grips with Paid, Earned, Shared ...
PESO primer for public relations: getting to grips with Paid, Earned, Shared ...PESO primer for public relations: getting to grips with Paid, Earned, Shared ...
PESO primer for public relations: getting to grips with Paid, Earned, Shared ...Stephen Waddington
 
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and EngagementHow Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagementtracx
 
Engagement - FB Marketing Conference
Engagement - FB Marketing ConferenceEngagement - FB Marketing Conference
Engagement - FB Marketing ConferencerGenta
 
How To Create A #SocialMedia Plan From Scratch
How To Create A #SocialMedia Plan From ScratchHow To Create A #SocialMedia Plan From Scratch
How To Create A #SocialMedia Plan From ScratchHeba AlSamt
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCory Williamson
 
7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmp7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmpAliza Sherman
 
Work with influencers, bloggers, and celebrities in social, presented by Kati...
Work with influencers, bloggers, and celebrities in social, presented by Kati...Work with influencers, bloggers, and celebrities in social, presented by Kati...
Work with influencers, bloggers, and celebrities in social, presented by Kati...SocialMedia.org
 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small BusinessesJenni Lloyd
 
Effective social media for the AEC industry
Effective social media for the AEC industryEffective social media for the AEC industry
Effective social media for the AEC industryhharrill
 
Social marketing
Social marketing Social marketing
Social marketing Eglė M
 
26738157 sampling-design
26738157 sampling-design26738157 sampling-design
26738157 sampling-designMounzer BOUBOU
 

More Related Content

What's hot

Create a Social Media Marketing Plan
Create a Social Media Marketing PlanCreate a Social Media Marketing Plan
Create a Social Media Marketing PlanEvonne (Evo) Heyning
 
Social Media: Presentation from Confex International 2011 Show
Social Media: Presentation from Confex International 2011 ShowSocial Media: Presentation from Confex International 2011 Show
Social Media: Presentation from Confex International 2011 ShowSuzanne Carawan
 
Social Media for Event Marketing
Social Media for Event MarketingSocial Media for Event Marketing
Social Media for Event MarketingSidneyeve Matrix
 
Social's Crystal Ball: Where Are We Headed?
Social's Crystal Ball: Where Are We Headed?Social's Crystal Ball: Where Are We Headed?
Social's Crystal Ball: Where Are We Headed?tracx
 
Big Questions About Influencer
Big Questions About InfluencerBig Questions About Influencer
Big Questions About InfluencerDr Jillian Ney
 
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content MarketingOctober 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketingdmadetroit
 
Event Hacks: Raising the profile of your projects
Event Hacks: Raising the profile of your projectsEvent Hacks: Raising the profile of your projects
Event Hacks: Raising the profile of your projectsPeatix
 
Event Social Media Measurement Toolkit EventTech 2014
Event Social Media Measurement Toolkit EventTech 2014Event Social Media Measurement Toolkit EventTech 2014
Event Social Media Measurement Toolkit EventTech 2014Fandom Marketing
 
PESO primer for public relations: Paid, Earned, Shared and Owned
PESO primer for public relations: Paid, Earned, Shared and OwnedPESO primer for public relations: Paid, Earned, Shared and Owned
PESO primer for public relations: Paid, Earned, Shared and OwnedStephen Waddington
 
PESO primer for public relations: getting to grips with Paid, Earned, Shared ...
PESO primer for public relations: getting to grips with Paid, Earned, Shared ...PESO primer for public relations: getting to grips with Paid, Earned, Shared ...
PESO primer for public relations: getting to grips with Paid, Earned, Shared ...Stephen Waddington
 
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and EngagementHow Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagementtracx
 
Engagement - FB Marketing Conference
Engagement - FB Marketing ConferenceEngagement - FB Marketing Conference
Engagement - FB Marketing ConferencerGenta
 
How To Create A #SocialMedia Plan From Scratch
How To Create A #SocialMedia Plan From ScratchHow To Create A #SocialMedia Plan From Scratch
How To Create A #SocialMedia Plan From ScratchHeba AlSamt
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCory Williamson
 
7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmp7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmpAliza Sherman
 
Work with influencers, bloggers, and celebrities in social, presented by Kati...
Work with influencers, bloggers, and celebrities in social, presented by Kati...Work with influencers, bloggers, and celebrities in social, presented by Kati...
Work with influencers, bloggers, and celebrities in social, presented by Kati...SocialMedia.org
 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small BusinessesJenni Lloyd
 
Effective social media for the AEC industry
Effective social media for the AEC industryEffective social media for the AEC industry
Effective social media for the AEC industryhharrill
 

What's hot (20)

Creating a Social Media Marketing Plan
Creating a Social Media Marketing PlanCreating a Social Media Marketing Plan
Creating a Social Media Marketing Plan
 
EPIP Slides
EPIP SlidesEPIP Slides
EPIP Slides
 
Create a Social Media Marketing Plan
Create a Social Media Marketing PlanCreate a Social Media Marketing Plan
Create a Social Media Marketing Plan
 
Social Media: Presentation from Confex International 2011 Show
Social Media: Presentation from Confex International 2011 ShowSocial Media: Presentation from Confex International 2011 Show
Social Media: Presentation from Confex International 2011 Show
 
Social Media for Event Marketing
Social Media for Event MarketingSocial Media for Event Marketing
Social Media for Event Marketing
 
Social's Crystal Ball: Where Are We Headed?
Social's Crystal Ball: Where Are We Headed?Social's Crystal Ball: Where Are We Headed?
Social's Crystal Ball: Where Are We Headed?
 
Big Questions About Influencer
Big Questions About InfluencerBig Questions About Influencer
Big Questions About Influencer
 
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content MarketingOctober 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
 
Event Hacks: Raising the profile of your projects
Event Hacks: Raising the profile of your projectsEvent Hacks: Raising the profile of your projects
Event Hacks: Raising the profile of your projects
 
Event Social Media Measurement Toolkit EventTech 2014
Event Social Media Measurement Toolkit EventTech 2014Event Social Media Measurement Toolkit EventTech 2014
Event Social Media Measurement Toolkit EventTech 2014
 
PESO primer for public relations: Paid, Earned, Shared and Owned
PESO primer for public relations: Paid, Earned, Shared and OwnedPESO primer for public relations: Paid, Earned, Shared and Owned
PESO primer for public relations: Paid, Earned, Shared and Owned
 
PESO primer for public relations: getting to grips with Paid, Earned, Shared ...
PESO primer for public relations: getting to grips with Paid, Earned, Shared ...PESO primer for public relations: getting to grips with Paid, Earned, Shared ...
PESO primer for public relations: getting to grips with Paid, Earned, Shared ...
 
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and EngagementHow Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
 
Engagement - FB Marketing Conference
Engagement - FB Marketing ConferenceEngagement - FB Marketing Conference
Engagement - FB Marketing Conference
 
How To Create A #SocialMedia Plan From Scratch
How To Create A #SocialMedia Plan From ScratchHow To Create A #SocialMedia Plan From Scratch
How To Create A #SocialMedia Plan From Scratch
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing Plan
 
7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmp7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmp
 
Work with influencers, bloggers, and celebrities in social, presented by Kati...
Work with influencers, bloggers, and celebrities in social, presented by Kati...Work with influencers, bloggers, and celebrities in social, presented by Kati...
Work with influencers, bloggers, and celebrities in social, presented by Kati...
 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small Businesses
 
Effective social media for the AEC industry
Effective social media for the AEC industryEffective social media for the AEC industry
Effective social media for the AEC industry
 

Viewers also liked

Social marketing
Social marketing Social marketing
Social marketing Eglė M
 
26738157 sampling-design
26738157 sampling-design26738157 sampling-design
26738157 sampling-designMounzer BOUBOU
 
sampling in research methodology. qualitative and quantitative approach
sampling in research methodology. qualitative and quantitative approach sampling in research methodology. qualitative and quantitative approach
sampling in research methodology. qualitative and quantitative approach Samantha Jayasundara
 
Rural marketing-ppt-2
Rural marketing-ppt-2Rural marketing-ppt-2
Rural marketing-ppt-2rahulbls
 
Multivariate Analysis Techniques
Multivariate Analysis TechniquesMultivariate Analysis Techniques
Multivariate Analysis TechniquesMehul Gondaliya
 
9 Key Principles to Successful Organizational Strategy
9 Key Principles to Successful Organizational Strategy9 Key Principles to Successful Organizational Strategy
9 Key Principles to Successful Organizational Strategytltiede
 
Multivariate Analysis An Overview
Multivariate Analysis An OverviewMultivariate Analysis An Overview
Multivariate Analysis An Overviewguest3311ed
 
Three levels of products
Three levels of productsThree levels of products
Three levels of productsDSPM
 
Quantitative and Qualitative Research
Quantitative and Qualitative ResearchQuantitative and Qualitative Research
Quantitative and Qualitative ResearchMohammad Hassan
 
10 Steps to Product/Market Fit
10 Steps to Product/Market Fit10 Steps to Product/Market Fit
10 Steps to Product/Market FitAsh Maurya
 
Measurement and scaling techniques
Measurement and scaling techniquesMeasurement and scaling techniques
Measurement and scaling techniquesUjjwal 'Shanu'
 
Quantitative And Qualitative Research
Quantitative And Qualitative ResearchQuantitative And Qualitative Research
Quantitative And Qualitative Researchdoha07
 
Lecture 1: Business Model & Customer Development
Lecture 1: Business Model & Customer DevelopmentLecture 1: Business Model & Customer Development
Lecture 1: Business Model & Customer DevelopmentStanford University
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningMehmet Cihangir
 

Viewers also liked (20)

Social marketing
Social marketing Social marketing
Social marketing
 
26738157 sampling-design
26738157 sampling-design26738157 sampling-design
26738157 sampling-design
 
sampling in research methodology. qualitative and quantitative approach
sampling in research methodology. qualitative and quantitative approach sampling in research methodology. qualitative and quantitative approach
sampling in research methodology. qualitative and quantitative approach
 
Rural marketing-ppt-2
Rural marketing-ppt-2Rural marketing-ppt-2
Rural marketing-ppt-2
 
CAUSE MARKETING
CAUSE MARKETINGCAUSE MARKETING
CAUSE MARKETING
 
Multivariate Analysis Techniques
Multivariate Analysis TechniquesMultivariate Analysis Techniques
Multivariate Analysis Techniques
 
9 Key Principles to Successful Organizational Strategy
9 Key Principles to Successful Organizational Strategy9 Key Principles to Successful Organizational Strategy
9 Key Principles to Successful Organizational Strategy
 
Multivariate Analysis An Overview
Multivariate Analysis An OverviewMultivariate Analysis An Overview
Multivariate Analysis An Overview
 
Three levels of products
Three levels of productsThree levels of products
Three levels of products
 
Partnership Act
Partnership ActPartnership Act
Partnership Act
 
How to Write a Formal Business English Email
How to Write a Formal Business English Email How to Write a Formal Business English Email
How to Write a Formal Business English Email
 
Quantitative and Qualitative Research
Quantitative and Qualitative ResearchQuantitative and Qualitative Research
Quantitative and Qualitative Research
 
Research process
Research processResearch process
Research process
 
10 Steps to Product/Market Fit
10 Steps to Product/Market Fit10 Steps to Product/Market Fit
10 Steps to Product/Market Fit
 
Measurement and scaling techniques
Measurement and scaling techniquesMeasurement and scaling techniques
Measurement and scaling techniques
 
Email Writing Skills
Email Writing SkillsEmail Writing Skills
Email Writing Skills
 
Quantitative And Qualitative Research
Quantitative And Qualitative ResearchQuantitative And Qualitative Research
Quantitative And Qualitative Research
 
Lecture 1: Business Model & Customer Development
Lecture 1: Business Model & Customer DevelopmentLecture 1: Business Model & Customer Development
Lecture 1: Business Model & Customer Development
 
MARKETING POWERPOINT
MARKETING POWERPOINTMARKETING POWERPOINT
MARKETING POWERPOINT
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning
 

Similar to The People Channel: Using Social Media to Convert PBS Viewers into Members

Making your Web Presence Social: 10 Ideas for Nonprofits
Making your Web Presence Social: 10 Ideas for NonprofitsMaking your Web Presence Social: 10 Ideas for Nonprofits
Making your Web Presence Social: 10 Ideas for NonprofitsChad Norman
 
Developing your social media strategy
Developing your social media strategyDeveloping your social media strategy
Developing your social media strategyGood Circle
 
Social Media Master Class
Social Media Master ClassSocial Media Master Class
Social Media Master ClassBeth Kanter
 
Leading on Social Platforms
Leading on Social PlatformsLeading on Social Platforms
Leading on Social PlatformsBeth Kanter
 
Social Media Strategy for Foundation Leaders
Social Media Strategy for Foundation LeadersSocial Media Strategy for Foundation Leaders
Social Media Strategy for Foundation LeadersKDMC
 
Social Media Strategy for Foundation Leaders
Social Media Strategy for Foundation LeadersSocial Media Strategy for Foundation Leaders
Social Media Strategy for Foundation LeadersKDMC
 
Integrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyIntegrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyBeth Kanter
 
Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media WorkshopBeth Kanter
 
#SocialSuperHero Be a Social Media Super Hero Presentation for Portland Femal...
#SocialSuperHero Be a Social Media Super Hero Presentation for Portland Femal...#SocialSuperHero Be a Social Media Super Hero Presentation for Portland Femal...
#SocialSuperHero Be a Social Media Super Hero Presentation for Portland Femal...Lisa Peyton
 
Digital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social mediaDigital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social mediaTechSoup Canada
 
PRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social MediaPRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social Medialoreleiwoody
 
How to Create a Social Media Strategy to Effect Social Change
How to Create a Social Media Strategy to Effect Social ChangeHow to Create a Social Media Strategy to Effect Social Change
How to Create a Social Media Strategy to Effect Social ChangeCindy Frei
 
Social Media Pitfalls: How to avoid them
Social Media Pitfalls: How to avoid themSocial Media Pitfalls: How to avoid them
Social Media Pitfalls: How to avoid themSusan Tenby
 
Bosch Digital Training
Bosch Digital TrainingBosch Digital Training
Bosch Digital TrainingWilloughby PR
 
Bosch Digital Training
Bosch Digital TrainingBosch Digital Training
Bosch Digital TrainingWilloughby PR
 
6 Steps to Social Media Success
6 Steps to Social Media Success6 Steps to Social Media Success
6 Steps to Social Media SuccessMike Slaughter
 

Similar to The People Channel: Using Social Media to Convert PBS Viewers into Members (20)

SOI 11 Handout
SOI 11 HandoutSOI 11 Handout
SOI 11 Handout
 
Making your Web Presence Social: 10 Ideas for Nonprofits
Making your Web Presence Social: 10 Ideas for NonprofitsMaking your Web Presence Social: 10 Ideas for Nonprofits
Making your Web Presence Social: 10 Ideas for Nonprofits
 
Developing your social media strategy
Developing your social media strategyDeveloping your social media strategy
Developing your social media strategy
 
Social Media Master Class
Social Media Master ClassSocial Media Master Class
Social Media Master Class
 
Leading on Social Platforms
Leading on Social PlatformsLeading on Social Platforms
Leading on Social Platforms
 
NC Philanthropy Conference Presentation
NC Philanthropy Conference PresentationNC Philanthropy Conference Presentation
NC Philanthropy Conference Presentation
 
Social Media Strategy for Foundation Leaders
Social Media Strategy for Foundation LeadersSocial Media Strategy for Foundation Leaders
Social Media Strategy for Foundation Leaders
 
Social Media Strategy for Foundation Leaders
Social Media Strategy for Foundation LeadersSocial Media Strategy for Foundation Leaders
Social Media Strategy for Foundation Leaders
 
Integrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyIntegrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications Strategy
 
Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media Workshop
 
#SocialSuperHero Be a Social Media Super Hero Presentation for Portland Femal...
#SocialSuperHero Be a Social Media Super Hero Presentation for Portland Femal...#SocialSuperHero Be a Social Media Super Hero Presentation for Portland Femal...
#SocialSuperHero Be a Social Media Super Hero Presentation for Portland Femal...
 
Digital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social mediaDigital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social media
 
PRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social MediaPRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social Media
 
How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?
 
CALPACT New Media Webinar: Building a Social Media Communications Plan
CALPACT New Media Webinar: Building a Social Media Communications PlanCALPACT New Media Webinar: Building a Social Media Communications Plan
CALPACT New Media Webinar: Building a Social Media Communications Plan
 
How to Create a Social Media Strategy to Effect Social Change
How to Create a Social Media Strategy to Effect Social ChangeHow to Create a Social Media Strategy to Effect Social Change
How to Create a Social Media Strategy to Effect Social Change
 
Social Media Pitfalls: How to avoid them
Social Media Pitfalls: How to avoid themSocial Media Pitfalls: How to avoid them
Social Media Pitfalls: How to avoid them
 
Bosch Digital Training
Bosch Digital TrainingBosch Digital Training
Bosch Digital Training
 
Bosch Digital Training
Bosch Digital TrainingBosch Digital Training
Bosch Digital Training
 
6 Steps to Social Media Success
6 Steps to Social Media Success6 Steps to Social Media Success
6 Steps to Social Media Success
 

More from Chad Norman

Finding Your People Story: How to Develop an Employer Brand That Attracts Ta...
Finding Your People Story: How to Develop an Employer Brand That Attracts Ta...Finding Your People Story: How to Develop an Employer Brand That Attracts Ta...
Finding Your People Story: How to Develop an Employer Brand That Attracts Ta...Chad Norman
 
Using Your Head, Heart, & Soul: 21 Ways to Survive Your Startup
Using Your Head, Heart, & Soul: 21 Ways to Survive Your StartupUsing Your Head, Heart, & Soul: 21 Ways to Survive Your Startup
Using Your Head, Heart, & Soul: 21 Ways to Survive Your StartupChad Norman
 
Embracing the Power of the Social Fundraising Effect
Embracing the Power of the Social Fundraising EffectEmbracing the Power of the Social Fundraising Effect
Embracing the Power of the Social Fundraising EffectChad Norman
 
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of MichiganSocial Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of MichiganChad Norman
 
Take Social Back From Marketing! 20 Tactics for HR Leaders
Take Social Back From Marketing! 20 Tactics for HR LeadersTake Social Back From Marketing! 20 Tactics for HR Leaders
Take Social Back From Marketing! 20 Tactics for HR LeadersChad Norman
 
Using Social Media for Strategic Friend and Fundraising for Nonprofits
Using Social Media for Strategic Friend and Fundraising for NonprofitsUsing Social Media for Strategic Friend and Fundraising for Nonprofits
Using Social Media for Strategic Friend and Fundraising for NonprofitsChad Norman
 
101 Social Media Tactics for Nonprofits
101 Social Media Tactics for Nonprofits101 Social Media Tactics for Nonprofits
101 Social Media Tactics for NonprofitsChad Norman
 
Scanning for Good: How Nonprofits Can Use QR Codes
Scanning for Good: How Nonprofits Can Use QR CodesScanning for Good: How Nonprofits Can Use QR Codes
Scanning for Good: How Nonprofits Can Use QR CodesChad Norman
 
Social Media for Social Good - How Nonprofits Can Engage Supporters
Social Media for Social Good - How Nonprofits Can Engage SupportersSocial Media for Social Good - How Nonprofits Can Engage Supporters
Social Media for Social Good - How Nonprofits Can Engage SupportersChad Norman
 
Nonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing CommunicationNonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
 
50 (More) Social Media Tactics for Nonprofits
50 (More) Social Media Tactics for Nonprofits50 (More) Social Media Tactics for Nonprofits
50 (More) Social Media Tactics for NonprofitsChad Norman
 
Worksheet: Social Media Listening for Nonprofits
Worksheet: Social Media Listening for NonprofitsWorksheet: Social Media Listening for Nonprofits
Worksheet: Social Media Listening for NonprofitsChad Norman
 
Social Media Listening for Nonprofits
Social Media Listening for NonprofitsSocial Media Listening for Nonprofits
Social Media Listening for NonprofitsChad Norman
 
50 Social Media Tactics for Businesses
50 Social Media Tactics for Businesses50 Social Media Tactics for Businesses
50 Social Media Tactics for BusinessesChad Norman
 
All of Our Students are On Social Media, But What Do We Need to Know?
All of Our Students are On Social Media, But What Do We Need to Know?All of Our Students are On Social Media, But What Do We Need to Know?
All of Our Students are On Social Media, But What Do We Need to Know?Chad Norman
 
50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits50 Social Media Tactics for Nonprofits
50 Social Media Tactics for NonprofitsChad Norman
 
Are You Listening? Building Relationships Thru Social Media Intelligence
Are You Listening? Building Relationships Thru Social Media IntelligenceAre You Listening? Building Relationships Thru Social Media Intelligence
Are You Listening? Building Relationships Thru Social Media IntelligenceChad Norman
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Chad Norman
 
World Wide Web Show - Engage Your Supporters with Real-time Social Media
World Wide Web Show - Engage Your Supporters with Real-time Social MediaWorld Wide Web Show - Engage Your Supporters with Real-time Social Media
World Wide Web Show - Engage Your Supporters with Real-time Social MediaChad Norman
 
Nonprofit Radio - Make Podcasts that Engage Supporters
Nonprofit Radio - Make Podcasts that Engage SupportersNonprofit Radio - Make Podcasts that Engage Supporters
Nonprofit Radio - Make Podcasts that Engage SupportersChad Norman
 

More from Chad Norman (20)

Finding Your People Story: How to Develop an Employer Brand That Attracts Ta...
Finding Your People Story: How to Develop an Employer Brand That Attracts Ta...Finding Your People Story: How to Develop an Employer Brand That Attracts Ta...
Finding Your People Story: How to Develop an Employer Brand That Attracts Ta...
 
Using Your Head, Heart, & Soul: 21 Ways to Survive Your Startup
Using Your Head, Heart, & Soul: 21 Ways to Survive Your StartupUsing Your Head, Heart, & Soul: 21 Ways to Survive Your Startup
Using Your Head, Heart, & Soul: 21 Ways to Survive Your Startup
 
Embracing the Power of the Social Fundraising Effect
Embracing the Power of the Social Fundraising EffectEmbracing the Power of the Social Fundraising Effect
Embracing the Power of the Social Fundraising Effect
 
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of MichiganSocial Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
 
Take Social Back From Marketing! 20 Tactics for HR Leaders
Take Social Back From Marketing! 20 Tactics for HR LeadersTake Social Back From Marketing! 20 Tactics for HR Leaders
Take Social Back From Marketing! 20 Tactics for HR Leaders
 
Using Social Media for Strategic Friend and Fundraising for Nonprofits
Using Social Media for Strategic Friend and Fundraising for NonprofitsUsing Social Media for Strategic Friend and Fundraising for Nonprofits
Using Social Media for Strategic Friend and Fundraising for Nonprofits
 
101 Social Media Tactics for Nonprofits
101 Social Media Tactics for Nonprofits101 Social Media Tactics for Nonprofits
101 Social Media Tactics for Nonprofits
 
Scanning for Good: How Nonprofits Can Use QR Codes
Scanning for Good: How Nonprofits Can Use QR CodesScanning for Good: How Nonprofits Can Use QR Codes
Scanning for Good: How Nonprofits Can Use QR Codes
 
Social Media for Social Good - How Nonprofits Can Engage Supporters
Social Media for Social Good - How Nonprofits Can Engage SupportersSocial Media for Social Good - How Nonprofits Can Engage Supporters
Social Media for Social Good - How Nonprofits Can Engage Supporters
 
Nonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing CommunicationNonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing Communication
 
50 (More) Social Media Tactics for Nonprofits
50 (More) Social Media Tactics for Nonprofits50 (More) Social Media Tactics for Nonprofits
50 (More) Social Media Tactics for Nonprofits
 
Worksheet: Social Media Listening for Nonprofits
Worksheet: Social Media Listening for NonprofitsWorksheet: Social Media Listening for Nonprofits
Worksheet: Social Media Listening for Nonprofits
 
Social Media Listening for Nonprofits
Social Media Listening for NonprofitsSocial Media Listening for Nonprofits
Social Media Listening for Nonprofits
 
50 Social Media Tactics for Businesses
50 Social Media Tactics for Businesses50 Social Media Tactics for Businesses
50 Social Media Tactics for Businesses
 
All of Our Students are On Social Media, But What Do We Need to Know?
All of Our Students are On Social Media, But What Do We Need to Know?All of Our Students are On Social Media, But What Do We Need to Know?
All of Our Students are On Social Media, But What Do We Need to Know?
 
50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits
 
Are You Listening? Building Relationships Thru Social Media Intelligence
Are You Listening? Building Relationships Thru Social Media IntelligenceAre You Listening? Building Relationships Thru Social Media Intelligence
Are You Listening? Building Relationships Thru Social Media Intelligence
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
World Wide Web Show - Engage Your Supporters with Real-time Social Media
World Wide Web Show - Engage Your Supporters with Real-time Social MediaWorld Wide Web Show - Engage Your Supporters with Real-time Social Media
World Wide Web Show - Engage Your Supporters with Real-time Social Media
 
Nonprofit Radio - Make Podcasts that Engage Supporters
Nonprofit Radio - Make Podcasts that Engage SupportersNonprofit Radio - Make Podcasts that Engage Supporters
Nonprofit Radio - Make Podcasts that Engage Supporters
 

Recently uploaded

FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...gurkirankumar98700
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55
 

Recently uploaded (20)

FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptx
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
 

The People Channel: Using Social Media to Convert PBS Viewers into Members

  • 1. Title subtitle Date Presenter’s Name Presentation Title or Product Name The People Channel Using Social Media to Convert PBS Viewers into Members
  • 2.
  • 3. Why is Social Media Important? Social Media Revolution 2: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  • 4. Channels of Communication Hey, it’s the people channel! And it’s Interactive!
  • 6.  
  • 7. Why Does This Work? Whuffie! Whuffie is the culmination of your reputation, influence, bridging and bonding capital, current and potential assess to ideas, talent and resources, saved-up favors, and accomplishments. The Whuffie Factor by Tara Hunt www.tarahunt.com
  • 8. Getting Your Supporters Engaged… Especially this group
  • 9. CRM Person to Person Telephone Direct Mail Web Email Peer to Peer Social Media Mobile Telepathy
  • 10. Your Social Media Honeypot
  • 11. The WGBH Lab encourages viewer participation.
  • 13. KCET held an L.A. Food Twitter Party
  • 14. 5 Ways to Move Supporters Closer to Members 7 ways to get supporters involved.
  • 15. 1 Create a landing page for fans/non fans.
  • 16. 2 Integrate your CRM with Facebook fan activity.
  • 17. 3 Organize a Tweetup.
  • 18. 4 Start, join, and organize conversations on Twitter with hashtags (#nwf #nptech #charitytuesday)
  • 19. 5 Hold a Facebook contest to attract new supporters.
  • 20. 6 Create a fundraising campaign organized with Twitter.
  • 21. 7 Promote an event, campaign, or movement with twitter hashtags (#beatcancer #memorywalk)
  • 22. Presenter Social Media Tactics 22 for Nonprofits Slideshare.net/chadnorman 50 2 3 6 7 13 19 21 24 27 26 29 31 41 46 39 34 49 37 44 17 22 11 5 18 1
  • 23. Measure It! Google Analytics Facebook Insights Flickr Pro Account YouTube Insights Search.twitter.com BackTweets .com Twitterholic .com Twinfluence .com Twitalyzer .com Twittercounter .com Photo via pinksherbet: http://www.flickr.com/photos/pinksherbet/3206805049/
  • 24. Website Traffic Equals Conversions
  • 25. Track and benchmark key metrics.
  • 26. Use short URLs to track link performance (bit.ly, tinyurl.com).
  • 27. Use Twitalyzer.com to mashup Google Analytics with Twitter influencers.
  • 28. Create a social media listening dashboard with iGoogle.
  • 31. Email: [email_address] Twitter: www.twitter.com/ChadNorman Blackbaud.com/ChadNorman GoGreenCharleston.org Photo via hryckowian: www.flickr.com/photos/hryckowian/2602363529/

Editor's Notes

  1. San Francisco Zoo - http://mashable.com/2009/11/08/twitter-san-fran-zoo/ In support of the Summer of Social Good campaing to benefit The Humane Society, LiveSTRONG, Oxfam America and WWF, Hyatt jumped on board and sponsored a Tweetup Tour called #HyattforGood. The tour stopped in 5 cities. Although there are usually not ticket fees for tweetups, in this case, Mashable staffed the events with some of its key social media gurus, and had a limited number of tickets available in exchange for a donation. In its first charitable initiative, Mashable raised $55,000 through social media, including the Tweetup tour. The point is here, that people love to rally around a cause. Whether your tweetup is a networking event, or as in this case, a fundraising event, providing a venue for your online supports to meet in real-life it a good thing.