Finding Your People Story: How to Develop an Employer Brand That Attracts Talent & Customers
Don’t just hire great people… turn them into your best recruiters and salespeople! When making decisions, both candidates and consumers are influenced in similar ways by branding, referrals, references, and reviews - and the journey continues on long past being hired or converting. The Talent Attraction Lifecycle combines employer branding with the recruiting process to create a continuous loop of promotion enabling your employees to become your best recruiters - and ultimately your best brand advocates. This session will show you how to use every stage of the candidate lifecycle to attract talent and tell your people story, from careers webpages to culture-infused job descriptions, from employee referral campaigns to reputation management strategies, from onboarding to thought leadership. When you harness the power of the Talent Attraction Lifecycle, your business not only attracts the candidates you’re looking for, but also the customers who want to work with them. In any knowledge-based or service-oriented business, your employer brand IS your brand, and companies that understand this will win the war for talent AND customers.
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Finding Your People Story: How to Develop an Employer Brand That Attracts Talent & Customers
- 1. Finding Your People Story How to Develop an Employer Brand That Attracts Talent & Customers
- 6. TODAY’S AGENDA - What is Employer Branding - - The Talent Attraction Lifecycle - Recruiting, Interviewing, Making Offers, Onboarding, Promoting, Referring - Bring it All Together - - About Catch Talent - - Q&A -
- 7. Branding How does it feel to work at your company? Employer
- 8. of professionals are passive candidates75%
- 9. 78%of candidates decide to apply for a job before speaking to a recruiter
- 10. Employer Brand Leadership Across every industry, companies are creating employer brand leadership positions and departments to focus on talent attraction.
- 11. Employer Branding Execution What Does it Affect & Where Do Candidates See It? Careers Websites Referral Campaigns LinkedIn Company Pages Job Descriptions Interview Questions Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family!
- 13. Employer Value Proposition (EVP) EVP is a collection of formal and informal, tangible and intangible, benefits offered by an employer in exchange for employment. 1 2 3 Conduct Focus Groups, Surveys, & Interviews Use multiple methods to reach across company and determine perceived benefits. Determine Underlying Value of Benefits If healthcare is a benefit, the value is security for family, being treated as a person, and company is altruistic. Leverage EVP for Attraction, Retention, & Engagement Apply the values to the different stages candidate’s employment lifecycle.
- 17. Career Page Anatomy Some of the things you should include are: Why Work at Your Company Day in the Life Your Mission Perks and Benefits Job Openings Meet the Team (Quotes, Photos, Videos) Core Values Products & Services Major Call to Action (Join the Team!)
- 23. Make the Offer
- 26. IDEA Use a Buddy System
- 29. 66%of candidates believe interactions with employees are the best way to gain insight into a company.
- 30. Enlist Your Social Army
- 33. Campaign Theme + Rules Kickoff Email & Event Social & Email Samples Social Media Content Landing Page Track & Communicate Results
- 35. About Catch Talent Catch is a recruiting and employer brand agency that delivers talent attraction and marketing services to growing technology, manufacturing, and engineering companies. Based in Charleston, SC 35+ Years of Technical Recruiting Expertise Local and National Clients We specialize in the talent marketing lifecycle by recruiting, screening, and qualifying the best candidates, then developing employer brands that attract the next wave of talent and customers.
- 36. How We Help Businesses Grow Recruiting Services Attract the talent and hire the best candidates with: Talent Attraction & Engagement Position-Specific Sourcing Pre-Screen, Qualify, & Select Candidates Talent Pipeline Development Interviewing Strategy & Development Strategic Partner & Liaison Employer Branding Promote your talent to future recruits and customers with: Employer Value Prop Development Employee Referral Campaigns Career Website Development Social Media Engagement Reputation Management Executive Branding
- 38. Thank You!
Editor's Notes
- Chad
- Chad
- Chad
- Chad
- Chad
- Why you should care… Because your candidates are looking Your competition gets it So do fortune 500 companies, your clients, and your partners.
- Why did you seek employment with our company? What elements of your job are most engaging? How do you view your position with this company? What formal benefits are most important to you? What informal benefits are most important to you
- Chad
- Hubspot Spotify Hootsuite
- Find a design firm
- Stop and make a point here, attraction lifecycle doesn’t stop once they’re in the doors. Turnover is expensive.
- Next first impression, THEIR 1st Day -agenda, lunch, buddy system, check ins
- Next first impression, THEIR 1st Day -agenda, lunch, buddy system, check ins
- Christina
- Christina