2.
Program Objectives (1 of 2) <ul><li>Define the elements of Marketing. </li></ul><ul><li>Explore tips to market and brand your business. </li></ul><ul><li>Develop key positioning statements and messages for your products and services. </li></ul>

3.
Program Objectives (2 of 2) <ul><li>Use a three-step process for market research. </li></ul><ul><li>Understand the benefits of Internet Marketing. </li></ul>

4.
A Challenge <ul><li>Please Write a One Sentence Definition for: </li></ul><ul><li>Marketing, Branding and Positioning </li></ul>

5.
Marketing Definition: <ul><li>The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. </li></ul>

6.
<ul><li>Describe your product or service to potential buyers using a variety of techniques. </li></ul><ul><li>Establish your brand and any philosophy or values associated with it. </li></ul><ul><li>Explain what needs are being met with your product. </li></ul>The Benefits of Marketing (1 of 3)

7.
<ul><li>Develop relationships with possible partners. </li></ul><ul><li>Communicate regularly with key stakeholders. </li></ul><ul><li>Explain to potential buyers and partners how to purchase your product/service. </li></ul>The Benefits of Marketing (2 of 3)

8.
<ul><li>Describe how your product/service is different than others on the market and who the ideal audience is for your products. </li></ul><ul><li>Advertise your products/services to different and various audiences. </li></ul><ul><li>Test product concepts. </li></ul><ul><li>Develop pricing strategies for individual buyers or market segments. </li></ul>The Benefits of Marketing (3 of 3)

9.
<ul><li>Define your company’s strategy and how your products or services support the strategy. </li></ul>A Marketing Model (1 of 3) <ul><ul><li>Outline the goals of your product/ strategy in terms of market share, profitability, customer adoption, timing and milestones. </li></ul></ul>

10.
<ul><li>Develop programs that support the strategy. </li></ul>A Marketing Model (2 of 3) <ul><ul><li>Promotions </li></ul></ul><ul><ul><li>Lead generation </li></ul></ul><ul><ul><li>Partnership </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Product/service launch </li></ul></ul>

11.
<ul><li>Generate awareness for the programs that support your products and services. </li></ul>A Marketing Model (3 of 3) <ul><ul><li>Internal communications </li></ul></ul><ul><ul><li>Community relations </li></ul></ul><ul><ul><li>Public Relations </li></ul></ul>

12.
<ul><li>Create a visible and favorable impression of your product or service. </li></ul><ul><li>Communicate your positioning in the market. </li></ul><ul><li>Reinforce your overall image and brand. </li></ul>Advertising

13.
About This Product: To download this entire “Marketing” PowerPoint Presentation visit ReadySetPresent.com 100+ PowerPoint presentation content slides include topics such as: Defining the elements of Marketing, developing key positioning statements and messages for your products and services, using a three-step process for market research, and understanding the benefits of Internet marketing. Learning about marketing models, strategy and programs including 7 slides covering branding, 10 slides describing steps to market research followed by 4 slides of effective marketing examples. Gain the necessary information on how to brand your business as well as ways to develop brand positioning. Further, this presentation includes 11 slides covering marketing plan, 4 slides about customer feedback followed by examples, plus 5 slides teaching how to name a product, company and service. In addition you will receive 40 slides covering marketing materials, internet marketing, search engine optimization, the future of marketing and much more. Royalty Free – Use Them Over and Over Again. Please Visit: www.ReadySetPresent.com