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Embracing the Power of the Social Fundraising Effect

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Very few nonprofits raise money “on” social networks in a vacuum. You can encourage followers to become fundraisers by leveraging The Social Fundraising Effect. Come explore how nonprofits raise money with this powerful channel by building networks, engaging social communities, optimizing social presence for fundraising, building advocates, and empowering fundraisers.

Published in: Technology, Business

Embracing the Power of the Social Fundraising Effect

  1. 1. Change, Change, Change [ social media trends & stats ]
  2. 2. 18%
  3. 3. $1,000,000,000
  4. 4. 26%
  5. 5. 23%
  6. 6. 400Million
  7. 7. 400Million
  8. 8. 3.7% of All Traffic
  9. 9. $15 Million
  10. 10. Know Your Audience [ target your message ]
  11. 11. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  12. 12. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  13. 13. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  14. 14. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  15. 15. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  16. 16. 1. The Average Respondent Facebook & Twitter Communities Grew by 30% and 81%, respectively. 2. The Most Common Fundraising Tactic on Facebook is an Ask for an Individual Gift. 3. Respondent Budgets and Staffing for Commercial Social Networks Continue to Climb 4. The Top 3 Factors for Success on Social Networks: Strategy, Prioritization, and Dedicated Staff 5. Facebook Advertising is Used Primarily to Meet Non-Fundraising Goals 6. Google+ Struggling to Gain Momentum and PinterestPops as Top Newcomer.
  17. 17. The Next Generation of American Givingwww.blackbaud.com/nextgen
  18. 18. The Next Generation of American Givingwww.blackbaud.com/nextgen
  19. 19. The Next Generation of American Givingwww.blackbaud.com/nextgen
  20. 20. The Next Generation of American Givingwww.blackbaud.com/nextgen
  21. 21. The Next Generation of American Givingwww.blackbaud.com/nextgen
  22. 22. Awareness
  23. 23. Engagement Engagement
  24. 24. Conversion Conversion
  25. 25. Advocacy Advocacy
  26. 26. Fundraising Fundraising

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