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Using Your Head, Heart, & Soul: 21 Ways to Survive Your Startup

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You’ve been told a million times to “work smart, not hard”, but in the startup world that’s never the case: you’ve got to out-hustle the competition, reinvent yourself daily, and put your entire soul into your mission. Whether you’re pitching to VCs or coding all night, your ability to deliver, inspire, and energize will be the cornerstones of your success. It’s not just taking a job, it’s exploring an idea -- and it’s not about work/life balance, it’s about work/life integration.

This session delivers 21 proven ideas to help your mind, body, and soul thrive at your startup. From “Check Entitlement at the Door” and “Be Your Own Worst Critic” to “Work Out or Tap Out” and “Classy Never Goes Out of Style”, these lessons from entrepreneurs Chad Norman and Christina Lock, who helped build 2013’s fastest-growing software company SPARC, provide a framework for living the startup life - from garage to corporate headquarters. Their experiences, along with those of successful industry leaders, will help you create the company of your dreams, and the lifestyle to survive it. Think, feel, and love your startup...and your head, heart, soul, (and profits) will follow!

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Using Your Head, Heart, & Soul: 21 Ways to Survive Your Startup

  1. Using Your Head, Heart, & Soul: 21 Ways to...
  2. Chad Norman VP of Marketing, SPARC Chad is a digital marketing strategist, proven leader, speaker, and author. As VP of Marketing at SPARC, he leads marketing and communication strategy across all business units. Previously at Blackbaud, the leading provider of nonprofit technology solutions, Chad managed digital marketing and online training teams. His book, 101 Social Media Tactics for Nonprofits: A Field Guide, was published by Wiley in February 2012. Chad has presented at dozens of industry events including SXSW, SHRM, IHRIM, Dig South, NTC, DMA, AFP, and has lectured at Wake Forest University, Indiana University, University of Michigan, and College of Charleston. @chadnorman #SurviveYourStartup Christina Lock VP of Human Resources, SPARC Christina has over 10 years of human resources and recruiting expertise with a proven track record of driving results, implementing ‘best-in-class’ processes, and instilling a business-minded approach to functional situations. A strategic problem solver with excellent aptitude in client negotiations and building rapport. As the Vice President of HR and Recruiting at SPARC, Christina and her team have hired over 300 Team Members in less than 5 years, all the while standing up internal HR processes from the ground-up. Previous to her position at SPARC, Christina held positions as Lead Recruiter for the Corporate Headquarters of a Fortune 500 company (ARAMARK), as well as a highly successful career in an external search firm. @cnlock
  3. Funding. Bootstrap. Pitch deck. Burn rate. Exit Strategy. VC. MVP. ROI. There are hundreds of thousands of publications, articles, and quotes about how to successfully guide CEOs and founders through those first few arduous years of a startup. And good reasons. Founders eat, breath, live their companies. It’s overtakes them. #SurviveYourStartup
  4. What a lot of us don’t consider, are those original 5, 10, 30, 50, 100 employees. The ones who took the ultimate risk. Jumped ship. Joined the cause. Saw the vision. You know who we’re talking about. The people who took your company from startup to viable, from napkin to profits, from garage to highrise. #SurviveYourStartup
  5. YOU We’re Talking About #SurviveYourStartup
  6. For those of you who have been on the ground floor from the early days, or for those of you who are considering the startup journey...forget your day job, welcome to your life job. Founders and early employees, pay attention: You’ll need your team to be in it for the long-haul. So what does it take? It’s more than just your experience, resume, or even your relationship. It takes ALL of you. Your head. Your Heart. And yes, Your Soul. #SurviveYourStartup
  7. Put Down Your Phone Make Decisions, Move On. Answer Every Email. Now. Perseverance Delegate It Take Some Advice Avoid Distractions 21 Ways to #SurviveYourStartup Work Out or Tap Out Early Morning Zen Sleep Fuel Your Body Right A Little Party Never Killed Nobody Classy Never Goes Out of Style Grooming Is Not an Option Forget the 40-Hour Week Check Entitlement at the Door Forget Your Job Description Build Intimate Relationships Don’t Ever Stop Dreaming Take Risks, Run Fast! Exposure is Everything Head Heart Soul
  8. Put Your Phone Down and Be Present. #SurviveYourStartup
  9. Make Decisions. Move On. #SurviveYourStartup
  10. “If you are not embarrassed by the first version of your product, you’ve launched too late.” – Reid Hoffman, LinkedIn #SurviveYourStartup
  11. Answer Every Email. Now. #SurviveYourStartup
  12. “Answer every single email and every single comment on your blog for the rest of your FREAKING life.” - Gary Vaynerchuk #SurviveYourStartup
  13. #decisivness Make Decisions. Move Productivity: The By-Product of Perseverance #SurviveYourStartup
  14. “I always did something I was a little not ready to do. I think that’s how you grow. When there’s that moment of ‘Wow, I’m not really sure I can do this,’ and you push through those moments, that’s when you have a breakthrough.” – Marissa Mayer, Yahoo #SurviveYourStartup
  15. Delegate It. #SurviveYourStartup
  16. “Virgin's ability to grow and diversify successfully was set in the company's early days, with my learning how to delegate and let go. This will probably seem counterintuitive to anyone who is in the midst of launching a business.” – Richard Branson, Virgin Group #SurviveYourStartup
  17. Take Some Advice. Throw the Rest Out. #SurviveYourStartup
  18. “Don’t take too much advice. Most people who have a lot of advice to give — with a few exceptions — generalize whatever they did.” – Ben Silbermann, Pinterest #SurviveYourStartup
  19. Distractions (look, squirrel!) Avoid #SurviveYourStartup
  20. Work Out or Tap Out. #SurviveYourStartup
  21. “I hated every minute of training, but I said 'suffer now and live the rest of your life as a champion.” – Mohammad Ali #SurviveYourStartup
  22. #SurviveYourStartup
  23. “If you’re changing the world, you’re working on important things. You’re excited to get up in the morning.” - Larry Page, Google #SurviveYourStartup
  24. Sleep: Don’t Just Dream About It #SurviveYourStartup
  25. Your Body Is the Ultimate Machine. Fuel it Right. #SurviveYourStartup
  26. “Make sure your engine is running as well as your business engine, or eventually your engine will fail, and that means your business will too.” – Jeff Haden, Inc. Magazine Editor #SurviveYourStartup
  27. A Little Party Never Killed Nobody #SurviveYourStartup
  28. “Your reputation is more important than your paycheck, and your integrity is worth more than your career.” – Ryan Freitas, About.me #SurviveYourStartup
  29. Classy Never Goes Out of Style #SurviveYourStartup
  30. “People want to do business with you or become involved in your sphere of influence. They perceive you as successful and someone who can expand their possibilities. They trust you to act with responsibility, integrity and aplomb. Class acts tend to attract people who are at the top of their game.” – Jack Canfield, Author #SurviveYourStartup
  31. Grooming Is Not an Option #SurviveYourStartup
  32. Forget the 40-Hour Workweek (Sorry!) #SurviveYourStartup
  33. “I had to kick myself in the ass and recommit to getting up early, staying up late and consuming everything I possibly could to get an edge.” – Mark Cuban #SurviveYourStartup
  34. Check Entitlement at the Door #SurviveYourStartup
  35. Forget Your Job Description #SurviveYourStartup
  36. Work with People You Can Trust & Build Intimate Relationships #SurviveYourStartup
  37. “My model for business is The Beatles. They balanced each other, and the total was greater than the sum of the parts. That's how I see business: great things in business are never done by one person, they are done by a team of people.” - Steve Jobs, Apple #SurviveYourStartup#SurviveYourStartup
  38. Don’t Ever Stop Dreaming, Reaching, and Innovating #SurviveYourStartup
  39. “Stop chasing the money and start chasing the passion.” – Tony Hsieh, Zappos #SurviveYourStartup
  40. Take Risks. Run Fast. #SurviveYourStartup
  41. “The biggest risk is not taking any risk… In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg, Facebook #SurviveYourStartup
  42. Exposure Is Everything. #SurviveYourStartup
  43. “Those who insert themselves into as many channels as possible look set to capture the most value. They’ll be the richest, the most successful, the most connected, capable and influential among us. Participate or fade into a lonely obscurity.” - Pete Cashmore, Mashable #SurviveYourStartup
  44. “For me, in business and in life, success came from my fear of failure.” #SurviveYourStartup
  45. Put Down Your Phone Make Decisions, Move On. Answer Every Email. Now. Perseverance Delegate It Take Some Advice Avoid Distractions 21 Ways to #SurviveYourStartup Work Out or Tap Out Early Morning Zen Sleep Fuel Your Body Right A Little Party Never Killed Nobody Classy Never Goes Out of Style Grooming Is Not an Option Forget the 40-Hour Week Check Entitlement at the Door Forget Your Job Description Build Intimate Relationships Don’t Ever Stop Dreaming Take Risks, Run Fast! Exposure is Everything Head Heart Soul
  46. Using Your Head, Heart, & Soul: 21 Ways to... #SurviveYourStartup

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