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Social Media Tactics for Nonprofits - University of Michigan

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Guest lecture for business class at University of Michigan.

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Social Media Tactics for Nonprofits - University of Michigan

  1. 1. What has changed? (since the book came out) Writing a Tech Book Is Like Shooting at a Moving Target
  2. 2. 18%
  3. 3. $1,000,000,000
  4. 4. 26%
  5. 5. 23%
  6. 6. 350 Million
  7. 7. 300 Million
  8. 8. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  9. 9. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  10. 10. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  11. 11. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  12. 12. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  13. 13. 1. The Average Respondent Facebook & Twitter Communities Grew by 30% and 81%, respectively. 2. The Most Common Fundraising Tactic on Facebook is an Ask for an Individual Gift. 3. Respondent Budgets and Staffing for Commercial Social Networks Continue to Climb 4. The Top 3 Factors for Success on Social Networks: Strategy, Prioritization, and Dedicated Staff 5. Facebook Advertising is Used Primarily to Meet Non-Fundraising Goals 6. Google+ Struggling to Gain Momentum and PinterestPops as Top Newcomer.
  14. 14. The Next Generation of American Givingwww.blackbaud.com/nextgen
  15. 15. The Next Generation of American Givingwww.blackbaud.com/nextgen
  16. 16. The Next Generation of American Givingwww.blackbaud.com/nextgen
  17. 17. The Next Generation of American Givingwww.blackbaud.com/nextgen
  18. 18. The Next Generation of American Givingwww.blackbaud.com/nextgen
  19. 19. Awareness
  20. 20. TACTIC Start, Join, & Organize Conversations with Hashtags
  21. 21. Use Facebook Social Plug-ins on Your Site TACTIC
  22. 22. TACTIC Make a Buzzworthy Video
  23. 23. Boost Your SEO Rankings with Google+
  24. 24. Engagement Engagement
  25. 25. TACTIC Engage the Blogging Community
  26. 26. TACTIC Organize a Tweetup
  27. 27. TACTIC Create a Flickr Group to Support Your Mission
  28. 28. Integrating & Organizing Social Communications with an Editorial Calendar
  29. 29. Optimizing Communication Style & Content for Each Social Channel
  30. 30. Socialize Your Event
  31. 31. Conversion Conversion
  32. 32. Advocacy Advocacy
  33. 33. TACTIC Empower Supporters to Take Social Action
  34. 34. TACTIC Integrate Supporter Photos with Other Channels
  35. 35. Recognize Your Donors, Volunteers, Staff, Board Members – Everyone!
  36. 36. Giving Tuesday
  37. 37. Share!
  38. 38. Fundraising Fundraising
  39. 39. Use Pinterest to Drive Commerce
  40. 40. Reach Specific Market Segments with Social Advertising
  41. 41. Best Use of Social Media
  42. 42. Worst Use of Social Media

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